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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Content Creation, Curation, Management | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.


Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.


Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....


Via Jeff Domansky
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AdPT-Creative's curator insight, September 5, 2013 6:23 AM

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

Two Pens's curator insight, September 5, 2013 12:01 PM

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

Ouida Sparkman's curator insight, September 6, 2013 12:50 PM

Who would have thought?

Rescooped by massimo facchinetti from Content Curation World
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How To Curate Your Blog with WordPress or Tumblr: Introductory Advice

How To Curate Your Blog with WordPress or Tumblr: Introductory Advice | Content Creation, Curation, Management | Scoop.it
Content curation is, in a nutshell, picking and choosing content from around the Web, and sharing it with your followers.  Running a curated blog is not just about finding interesting content to share.

Via Robin Good
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Anne McLean's curator insight, March 26, 2013 9:35 PM

Content curation is as important as finding the information in the first place.  Blogs possibilities for co-ordinating digital content curation.

Deb Nystrom, REVELN's curator insight, March 26, 2013 11:24 PM

Blogs can be excellent curation tools.  Ask me, the woman who is saying goodbye to over 20+ Posterous blogs (public, private, shared) as Posterous shuts down at the end of April.

Thinking through curation with excerpted content and your composition on these two platforms is helpful.  ~  Deb

Víctor V. Valera Jiménez's curator insight, March 28, 2013 11:50 AM

Interesante artículo de Nancy Mesias en "MakeUseOf" que puede servir como buena introducción para los que estén comenzando en este apasionante mundo de la  Content Curation.