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Content Creation, Curation, Management
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How To Launch A Successful Business Blog - Heidi Cohen

How To Launch A Successful Business Blog - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Want a successful business blog? Here are the 5 winning elements you need with detailed blogging tips to help you achieve your blogging goal.

Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, March 20, 11:01 AM

... your organization’s blog should be at the center of your content marketing strategy. A successful business blog connects the rest of your content marketing and makes it shine. 

Lori Wilk's curator insight, March 20, 2:18 PM

This article focuses on what you need to have a #successful #business #blog and use that blog as a springboard to the rest of your #content #marketing.

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Your 12 Point Content Marketing Strategy (Part 2 of 4) - Pushing Social

Your 12 Point Content Marketing Strategy (Part 2 of 4) - Pushing Social | Content Creation, Curation, Management | Scoop.it
Here's Part 2 of 4 of the 12-Point Content Marketing Strategy Series. In this article we'll talk about how to develop and promote your content.

Via Peg Corwin
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Peg Corwin's curator insight, January 21, 9:47 AM

Content marketing topics covered in this part are:

  1. Trigger Situation
  2. Never Finished
  3. Hub and Spoke
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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Content Creation, Curation, Management | Scoop.it
If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned.

Via Pantelis Chiotellis
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12 Social Media Tools for Your SEO Strategy

12 Social Media Tools for Your SEO Strategy | Content Creation, Curation, Management | Scoop.it
I recently did an inventory of all the internet marketing tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents.

Via Pantelis Chiotellis
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This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants

This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants | Content Creation, Curation, Management | Scoop.it
Creating ridiculously good content is hard. Try to reimagine your ideas and create divisible content for a fresh approach to content strategy.

Via Pantelis Chiotellis
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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Content Creation, Curation, Management | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.

Via Peg Corwin
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Peg Corwin's curator insight, September 27, 2014 7:52 AM

How to dig down and better understand buyer problems when they are in the information discovery stage, where you can build trust.

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Your Content Marketing Strategy Needs More Than Just Content

Your Content Marketing Strategy Needs More Than Just Content | Content Creation, Curation, Management | Scoop.it
Not to get too personal but, how’s your content strategy working for you? Have you seen the type of results you crave? Or are you scratching your head wondering, “How is content marketing hailed …

Via Pantelis Chiotellis
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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Creation, Curation, Management | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.

Via Peg Corwin
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Peg Corwin's curator insight, July 16, 2014 8:22 AM

Great action plan for getting started with inbound marketing.  

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Guide to Inbound Marketing Best Practices

Guide to Inbound Marketing Best Practices | Content Creation, Curation, Management | Scoop.it
Download this Inbound Marketing Guide which contains over 20 pages of valuable information that will help you maximize your inbound marketing campaigns, including: How to leverage social media to grow your lead gen effortsGuide to attracting new...

Via Laurent J.V. Dubois
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STRATEGY - 5 Golden Aspects to Your Content Marketing Strategy

STRATEGY - 5 Golden Aspects to Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
A tiered content marketing strategy will spiral business growth upwards. Here are 5 golden aspects to developing that strategy.

Via Peg Corwin, Vladimir Kukharenko
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Peg Corwin's curator insight, November 10, 2013 4:25 PM

The graphic gives the 5 pieces of CONTENT MARKETING.


Quote: "The more authority you have in your industry, the more attractive you will be to potential buyers. Keeping your marketing social will expand your ability to reach new potential customers with your content offers. As people link to and share your content, your search engine rankings (SEO) will continuously improve and even more prospects will discover your company. As more people find your company, they will also increasingly take advantage of your content offers and become leads. The more sales leads you have, the greater the opportunity to turn them into customers."


The 5 aspects are:

 - "Establish authority

 - Social media integration

 - SEO

 - Lead generation

 - Lead nurturing"


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STRATEGY - How to Create an Inbound Marketing Strategy with Focus

STRATEGY - How to Create an Inbound Marketing Strategy with Focus | Content Creation, Curation, Management | Scoop.it
Companies are understandably interested in inbound marketing because it’s a potential way to attract new customers. What can be confusing is the reality that there are seemingly many inbound marketing theories.

Via Peg Corwin
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Peg Corwin's curator insight, October 6, 2013 9:58 PM

Doing INBOUND MARKETING with FOCUS means:


- "Focus on one ideal customer
- Let the customers tell you what content is important
- Choose the best channel - social media, blogs or press."


Click to see examples of each and learn more.


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9 Types Of Local Content to Use on Facebook [Study Data]

9 Types Of Local Content to Use on Facebook [Study Data] | Content Creation, Curation, Management | Scoop.it

Targeting local Facebook users? Struggling to get noticed in their newsfeeds? Struggling to get local folks to like, comment and share what you post?

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New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

New Content Marketing Research for Manufacturers: Are You Focused on What’s Working? | Content Creation, Curation, Management | Scoop.it
There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report.

Via Kamal Bennani, Peg Corwin
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Peg Corwin's curator insight, March 8, 10:11 AM

Videos and newsletters are the power hitters for manufacturers.

garrymartinca's curator insight, March 17, 6:25 PM

Find out what works immediately with LIA http://www.liaapp.com

Antoinette Merlin's curator insight, June 23, 8:39 AM

ajouter votre perspicacité ...

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How to Get Better Results From Your Content

How to Get Better Results From Your Content | Content Creation, Curation, Management | Scoop.it
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

Via Peg Corwin
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Peg Corwin's curator insight, January 21, 9:21 AM

Learn the metrics for each step of creating and evaluating great content.

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Your 12 Point Content Marketing Strategy (Part 4 of 4) - Pushing Social

Your 12 Point Content Marketing Strategy (Part 4 of 4) - Pushing Social | Content Creation, Curation, Management | Scoop.it
How is your content marketing strategy shaping up? We’ve been discussing the 12 Points I’m using to guide our business and client’s content marketing strat

Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, January 3, 11:08 AM

Including links for Parts 1, 2 and 3.

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How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger

How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger | Content Creation, Curation, Management | Scoop.it
With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling.

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