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Tracey Halvorsen: "[...]experiencing “stories” is a core human desire, not only for entertainment, but touching upon our basic survival instincts. By experiencing other people’s stories, we seek to have a wider perspective on life and how to traverse it."
Become a better storymaker.
Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories.
great visual reference!
Creative writing in steps
This a great list, but, perfect? I don't know about that :) Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.