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Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM]

Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM] | Content Creation, Curation, Management | Scoop.it
With rising unit volume sales in emerging markets, Coca-Cola’s third quarter earnings were in line with analysts’ estimates, despite the decline in net revenues as a result of currency fluctuations

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 31, 2013 3:12 AM

Loved this extensive analysis of some very positive Coca-Cola results. Well said here:

"Coca-Cola did not give any guidance for the next quarter, and said that its overall strategy to grow in emerging markets while embracing the shift to healthier beverages remains unchanged.

The company also mentioned that it has repurchased almost $2.8 billion worth of stock so far in 2013, and will buyback a further half a billion dollars’ worth of shares by the end of the year. Share repurchases in 2013 represent almost 2% of the company’s market cap."

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Any company that buys its stock back, increases unit sales, has a well articulated and better-executed strategy is one to follow. What this analysis left out is how GREAT Coke is getting at Social Media.

Coca Cola's consistent social creativity is re-contextualizing an "old line" brand. Steve Jobs was dismissive of "sugar water" when he hired Scully away from Pepsi.

Social media provides ways to create new conversations about old brands. "New conversations" keep brands alive and relevant. In fact, of the two, Apple vs. Coca Cola, my social marketing innovation vote would go to sugared water ;)M.

 

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Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | Content Creation, Curation, Management | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Susan Bainbridge, Jekaterina Cernobrovaja, Martin (Marty) Smith
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Stephen Van Delinder's curator insight, August 10, 2013 9:23 PM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.


Clinton Bonner's comment, August 11, 2013 5:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
Peg Corwin's curator insight, June 22, 11:44 AM

Wow, niche communities around a single song, even.  

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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Content Creation, Curation, Management | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good, Ivo Nový, Rim Riahi, Philippe Trebaul
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Caroline Price's comment, July 16, 2013 2:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 9:34 AM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 8:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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How to Use the New Pinterest, What Marketers Need to Know | Social Media Examiner

How to Use the New Pinterest, What Marketers Need to Know | Social Media Examiner | Content Creation, Curation, Management | Scoop.it
Pinterest changes: Find out how this impacts your marketing strategies and what you need to know to continue to generate sales and leads through Pinterest.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, April 1, 2013 10:32 AM

The graphical pull-power of Pinterest is a success. This update works because it enforces the visual experience.