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Content Creation, Curation, Management
The best way to get informed on the content hype
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz, Jeff Domansky
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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Find Content Marketing Gold by Mining Your Sales Department

Find Content Marketing Gold by Mining Your Sales Department | Content Creation, Curation, Management | Scoop.it
Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who bet...

Via JordiCartes
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Infographic: Sales Struggle with Marketing Content Deluge

Infographic: Sales Struggle with Marketing Content Deluge | Content Creation, Curation, Management | Scoop.it

These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them.  The traffic was noticeable.


Generally I’ve found – both on personal professional sites – that for every social share, there are three visitors. So why were there so many page views on these particular posts?


With just a little more thought, the catalyst became obvious.  The sales team had found these posts and were emailing them to customers and prospects as a touch point....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 2, 2014 1:28 AM

40% of marketing content goes unused by sales because they don't know where to find it or feel overwhelmed by the deluge.

Philip Taylor's curator insight, July 2, 2014 4:31 AM

Getting your sales team involved in your marketing and sharing your content is vital to your business.  If your sales team do not pass your content to their customers and prospects then they are missing a trick.

Rescooped by massimo facchinetti from Consumer Psychology and Digital Content Marketing
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Why Content Marketing Matters to a Sales Rep

Why Content Marketing Matters to a Sales Rep | Content Creation, Curation, Management | Scoop.it

How does Content Marketing help the Sales Rep?

 

Content Marketing is simply relevant information tailored to your Buyers. The information is distributed to Buyers at each stage in their buying journey. Good Content Marketing is from the Buyer’s perspective.


1. Buyers inform themselves before you talk to them: 57% of the buying process is completed before Buyer-rep interaction. (Source – CEB, The New High Performer Playbook, Arlington VA, 2012). By the time you talk to the Buyer, they formed their opinions. Content Marketing pre-wires the Buyer for you. Your ability to close the business increases.


2.When properly nurtured, Buyers spend more: “Organizations that nurture their leads experience a 45% lift in lead generation ROI. Organizations can effectively encourage the right Buyers to engage with Sales at the right time.” Your revenue is the return they’re talking about. (MarketingSherpa, 2012)

3. Buyer’s value your insights during the sale: “53% of B2B customer loyalty is a product of how you sell. Not what you sell.” Align yourself with the message of the Content Marketing. Provide valuable insights to the Buyer to assure the lift in revenue. (The Challenger Sale, 2012)


Via Carolyn Mayberry
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