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Content Creation, Curation, Management
The best way to get informed on the content hype
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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis
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It’s official – Google keyword tool out, keyword planner in

It’s official – Google keyword tool out, keyword planner in | Content Creation, Curation, Management | Scoop.it

The Google Keyword Tool, used by SEO professionals the world over, has officially been retired.

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7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen

7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen | Content Creation, Curation, Management | Scoop.it

Want to excel at content curation? Here are 7 tactics for content curation success:

1. Provide editorial selection expertise.2. Add commentary to augment existing information.3. Write attention-grabbing headlines.4. Package your content to attract attention and facilitate consumption.5. Offer curated content on regular schedule.6. Distribute curated content effectively across channels, platforms and devices.7.Track results of curated content to achieve your objectives.


Marty Note
My favorite is the idea of "packaging" your content. Fascinating.


Via Martin (Marty) Smith
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Marilyn Moran's comment, May 14, 2014 5:21 PM
Awesome tips on content curation. Heidi Cohen rocks.