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Content Creation, Curation, Management
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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Content Creation, Curation, Management | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

  • Ask for HELP.
  • Create An Ambassador Program (with some gamification).
  • Curate 90%, Create 10% (make your content about THEM).
  • Reward, Value, Encourage & Listen to PEOPLE.
  • Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.

Via Martin (Marty) Smith, malek
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malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Content Creation, Curation, Management | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
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Martin (Marty) Smith's curator insight, March 17, 2014 8:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 2014 6:16 AM

No worse than print media imho!

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Content Marketing is Measurably Boosting The Bottom Line for Dell, L'Oréal, Target, ...

Content Marketing is Measurably Boosting The Bottom Line for Dell, L'Oréal, Target, ... | Content Creation, Curation, Management | Scoop.it

Metrics such as sharing, recurring and first-time engagement, among others, can show how well content is doing and help guide future content topics, formats, etc. But at the end of the day, marketers are all after the same thing--sales. And marketers say they know how their content is affecting their bottom lines.


Marketers can absolutely measure their content’s ROI, according to executives from Dell, L'Oreal, and Target.


Via Frank Delmelle
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Tracking Content Marketing ROI for Dummies - Marketing Technology Blog

Tracking Content Marketing ROI for Dummies - Marketing Technology Blog | Content Creation, Curation, Management | Scoop.it

Tracking Content Marketing ROI for Dummies by Douglas Karr on Marketing Technology Blog

 

The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment, and put it into this uber cool infographic.+

The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

My only advise on utilizing this strategy is to realize that ROI on content is not static, it changes over time. Often, the return on investment on a single whitepaper or infographic or even blog post can grow your authority and increase revenues over and over again. And the popularity of your content today can impact the performance of your content tomorrow. Content Marketing ROI is not a static calculation, it’s one that needs and builds momentum over time.+

 

 

 

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 11, 2014 7:46 PM

A very useful summary of #contentmarketing #KPIs that can help determine #ROIs. A good reference #Infographic.

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Why You Should Shift Your Content Marketing Focus to ROI

Why You Should Shift Your Content Marketing Focus to ROI | Content Creation, Curation, Management | Scoop.it

Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner, Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff, limited budget, andcreating enough content.

 

These same marketers ranked measuring content marketing ROI and promoting existing content as their lowest priorities. While it’s possible that some organizations are so effective that ROI and promotion aren’t seen as challenges, many companies are simply too focused on creatingcontent. They aren’t giving enough thought to promotion, distribution, and measurement. It’s time to put those priorities at the top of your list.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 15, 2014 8:09 PM

This article provides many useful guidelines on measuring and improving a brand's ROI on #contentmarketing activities. 

Monica Norton's curator insight, March 17, 2014 4:58 PM

I especially like the "content marketing pyramid" at the bottom of this article.