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Content Creation, Curation, Management
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Content Creation, Curation, Management | Scoop.it
Se stai leggendo questo post, è probabile che hai già le basi SlideShare sotto la cintura. Hai caricato un paio di presentazioni. Sai che hai bisogno di una storia avvincente, bel design, invito all'azione-seducente, e piano di promozione solido - e sei a tuo agio in esecuzione su tutto questo nelle diapositive.


Ma ti senti come se ci fosse ancora di più si potrebbe fare con la piattaforma. Volete meglio copia, e una migliore progettazione, e le promozioni migliori, e CTA migliori, e migliori risultati (di solito sotto forma di cavi).  Purtroppo, le raccomandazioni che ho trovato finora sono stati abbastanza a livello di superficie.  Se questo suona come voi, vi consiglio di continuare a leggere. Abbiamo compilato una guida approfondita per la generazione di lead con SlideShare, che vi mostra come progettare, ottimizzare e promuovere le vostre presentazioni per ottenere più traffico e conduce ....




Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, October 18, 2:41 PM

Useful tips to help you get the most from your Slideshare presentations.

Jeff Domansky's curator insight, October 18, 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.

Marco Favero's curator insight, October 18, 6:42 PM

aggiungi la tua intuizione ...

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50 Surprising Tips for Getting Attention in Mass Media | Jeff Bullas

50 Surprising Tips for Getting Attention in Mass Media | Jeff Bullas | Content Creation, Curation, Management | Scoop.it

Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts?

Ranking on the web helps grow awareness and attracts eventual sales. Great services and products

supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic.

Press outreach and mass media attention is often a problem for many businesses.

Below, you’ll find a long list of solutions to help you establish, improve, and solidify your outreach capabilities.

The pursuit of sales will never cease, but ensure media attention is never a problem. Here are some tips for getting attention in mass media.

  1. Be the purple cow. If you’re not different, there’s no reason for editors and publications to cover you.
  2. National coverage is great but hard to get.  Align a story with local or regional news, events, or concerns.
  3. Identify quirky components of your company (logo), CEO (hobby), or company culture (You don’t work on Fridays).
  4. Maintain an excel sheet of sites pitched and reporter contact information.  Keep notes and dates (so you don’t re-pitch!)
  5. Find reporters on Twitter and use AllMyTweets to identify topics they like, dislike, etc.
  6. Research prior works of individual reporters, not just topics reported.
  7. Use this tool to find any person’s email.
  8. Read reporters’ articles, blogs, and tweets.  Mention their work and create a greater sense of context and logic regarding the reason for initial contact.
  9. Do not use reporters’ personal emails unless indicated it is preferred.
  10. Comment on reporters’ posts and personal blogs.
  11. Use visual platforms like Pinterest and Google Plus to find information related to hobbies, trips, pets, favorite locations, etc.
  12. Hire a content writer or PR person to write your outreach emails.  Emotional intelligence is a skill set!
  13. As with writing great post titles, spend time on the subject line of the email.  You want them to be excited to open it.
  14. Don’t include attachments; cut and paste material in the email itself.
  15. Set Google Alerts for key terms, so you can stay informed about stories the reporters think are important.
  16. Set Alerts for names of editors and reporters too to see what they’re writing about (Share their work too!)
  17. Spend time on your email signature; editors and reporters want information coming from authority sources.
  18. Be ready for phone contact; some rather ask directly than email back and forth.  Indicate you are available for phone contact.
  19. Be humble and genuine; admit what you don’t know rather than fake it.  Reporters keep ongoing contact lists, but if you waste their time, you’ll never get a chance with them (or their outlet) again.
  20. You’re supplying information but editors are well aware of the benefit of news coverage.  Thank them for their time and for (even) considering your input.
  21. Send a follow-up thanks.  Use a funny graphic of something they will appreciate (since you used AllMyTweets, Google Plus, Pinterest, etc, to see what they like) to be ‘purple.’
  22. Don’t play politician and satisfy all sides of a story.  Have a strong and passionate opinion – stick to it.
  23. It’s not a one-night stand.  Reporters contact the same people.  (How many (New York) times has Danny Sullivan contributed to major stories?)
  24. DO NOT USE TEMPLATES.  Work with your outreach team to create a successful email formula, but ensure the email to each editor/reporter is unique.  Reporters sniff-out templates.
  25. Interested reporters may do homework on you.  Update your ‘about’ page and social media profiles to reflect the expertise they’re looking for – But remember to be genuine!
  26. Provide multiple opportunities for contact – include work email, cell phone, business phone, Skype, Twitter handle, etc.
  27. To build social authority, take screenshots when people compliment posts, your company, or your personality, and insert on your ‘about’ page, business’ homepage, etc.
  28. Be active in forums and industry-specific question-and-answer platforms.  It adds ‘tangible’ evidence regarding your expertise and helpful nature.
  29. Create Twitter lists of editors and reporters and stay informed of their interests regarding developing news and stories.
  30. Subscribe to HARO and Profnet, platforms where reporters actively seek help.
  31. Don’t get creepy, liking reporters’ family pictures on Facebook or being too friendly on social platforms.  Be personable but keep professional.
  32. Use social media ads to ‘target’ media outlets by genre, key terms, etc.  It helps reporters and editors grow aware of your company, contributions, expertise, etc.
  33. Peruse news sites, looking for broken links, awkward plug-ins, etc.  Provide technical help or refer them to someone who can.
  34. Create an ongoing folder of stats.  At times, reporters can’t use quotes or direct information yet need stat graphics to supplement articles. (You’ll still get credit!)
  35. Conduct industry surveys, becoming a mini reporter.  You’ll have more information to offer major publications and reporters.
  36. Getting one’s first major dose of coverage is like making your first million; it’s the hardest.  Create a ‘Media’ section on your website, showing reporters you’ve ‘done this before.’
  37. Create a separate online page, featuring your resume, mentioning previous speaking engagements, awards, and so on.
  38. When used for a story or article, become a marketer for them.  Help spread the news!
  39. Later, when writing internal posts or guest posts, link to the reporter’s story, building links to the site and story.  The added marketing effort will be appreciated.
  40. Don’t tell Cutts, but guest blogging is a great way to show reporters you’re a ‘giver,’ offering insight on digital properties of others.
  41. Be a great assistant; maybe you can’t help with a particular story, but you may know a friend who can.  Reporters will remember your help (and it’s likely your friend will think you’re swell too!)
  42. Regularly link to journalists’ stories in your businesses posts, maintaining indirect relationships and expressing interest in their craft.
  43. When appropriate, mention previous coverage from news sources in the initial email.  As mentioned, reporters want ‘seasoned’ contributors.
  44. Handwrite a ‘thank you’ card and mail it to the reporter.  In the ‘digital’ age, snail mail is ‘purple,’ and usually requires more time and effort.
  45. Mention the reporter’s ‘audience,’ and how your information will help deliver valuable news.
  46. Be unique but not off topic.  Don’t use obscure or outlandish information to seem interesting.  If it’s too far out there, you’ll appear strange rather than intriguing.
  47. Don’t sound like a press release that sucks. Some are so boring, with a ‘look how great we are’ sentiment.  EVERY company wants press but not all know how to intrigue the masses.
  48. Be a giver and not (just) a taker.
  49. Have a professional writer edit emails, checking for grammatical errors and awkward phrases.  Reporters are not English teachers, but they make a living reporting (often writing) the news.  Expect them to notice your errors.
  50. Be who you say you are and do what you say you’ll do.

Author Bio: Mr. Secore enjoys others calling him “Mr.,” but loves helping other entrepreneurs get started on the right footing even more and ypiu will find him hanging out at Reviewpon. If you prefer to be on first-name basis with Cam, follow his Twitter handle and engage with him online – he really enjoys that!



Get your Free Business Plan Template here: http://bit.ly/1aKy7km




Via Jeff Domansky, Marc Kneepkens, malek
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Jeff Domansky's curator insight, August 7, 12:58 AM

Practical starting starting for media relations for business. Useful tips, helpful hints and actionable tactics.

Marc Kneepkens's curator insight, August 7, 6:54 AM

Good advice from a media expert. Media will give you leverage and credibility in every aspect of your business.

Tackk's curator insight, August 7, 2:30 PM

Many small tips go a long way.

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@TeslaMotors' #ContentMarketing

What if Elon Musk would run your content marketing?

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Frank Delmelle's curator insight, July 2, 10:04 AM

The Single Lesson to be Learned from @TeslaMotors’ #ContentMarketing: http://slidesha.re/TCISAV

 

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16 Sizzling Stats on the State of Content Marketing in 2013

16 Sizzling Stats on the State of Content Marketing in 2013 | Content Creation, Curation, Management | Scoop.it

Discover 16 of the freshest and most scintillating content marketing statistics to inspire your inbound marketing strategy.

 

93% of marketers are familiar with the concept of custom content. Let that fact sink in for a minute – it’s pretty mind-blowing, to be honest. While brand storytelling is really nothing new, how long has branded web content really been a trend? No more than a few years, which is why it’s so amazing just how quickly it’s taken the world of business by storm.

 

Following the runaway success of our semi-recent blog, 55 Shareable Stats on Content Marketing Trends and Tactics, Axonn Research was kind enough to reach out with a copy of their recent report.

 

We couldn’t wait to hear what this leading research firm had found about Content Marketing Trends in 2013 by surveying 424 business leaders, and we’re pleased to report that the research was every bit as insightful as we imagined. Join us as we count down Axonn’s findings on how marketers and brands interface with custom content for lead generation...


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Jeff Domansky's curator insight, September 6, 2013 1:55 PM

Valuable insight for marketing, content producers and PR pros.

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Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser

Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser | Content Creation, Curation, Management | Scoop.it

As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happenthanks to a deal between an Italian inventor and the folks responsible for the Polaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment.

 

The old-school camera company went bankrupt more than a decade ago, and the folks who bought the name quickly began making money by licensing it to other brands. C&A Licensing, which owns the rights to all things “Polaroid”, already attempted to tie it to the smartphone craze earlier this year by planning a series of “FotoBar” locations that aim to put the brand back in business by aping the Apple Genius Bar retail model....


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Jeff Domansky's curator insight, March 18, 2013 4:16 PM

With your Google Glass, Instagram Camera and iPhone, your mobile PR office is set. Isn't marketing wonderful?

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Why Content Marketing Matters? (Infographic)

Why Content Marketing Matters? (Infographic) | Content Creation, Curation, Management | Scoop.it
Content is king and content marketing is a growing and trending topic. See the infographic to understand why content marketing matters. Did you know that at this point, over 88% of businesses are active on social media?

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 23, 2013 11:42 AM

Some useful stats that compares the value of content marketing versus PR/Publicity for telling brand stories and why it matters.

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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Content Creation, Curation, Management | Scoop.it

Social media and content marketing requirecustomer trust to help build and extend your 360° brand.

 

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

 

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans....


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Jeff Domansky's curator insight, January 30, 2013 11:22 PM

Heidi Cohen looks in depth at the importance of trust in content marketing.

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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Content Creation, Curation, Management | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

 

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."


Via Liz Wilson, Jeff Domansky
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Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 5:26 PM

Lots of new resources to check out in this list.

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14 of the best infographics we've seen in 2012 | Econsultancy

14 of the best infographics we've seen in 2012 | Econsultancy | Content Creation, Curation, Management | Scoop.it
By my best estimate I think we've probably been sent around 700,000 infographics this year, many of which were of excellent quality.

 

Obviously there have been a few duds along the way, but the best way for us to share all the decent graphics we are sent is in our regular Friday roundup of the best six we've received that week.

 

And the logical conclusion to our weekly roundup is a final collection of the best infographics we've seen in 2012.

 

Just to be clear, there were no strict criteria in the judging process, it's just a subjective roundup of 14 of my favourites from the past 12 months. So here they are...


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Jeff Domansky's curator insight, December 20, 2012 9:20 PM

Enjoy this collection of superb infographics from Econsultancy.

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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | Content Creation, Curation, Management | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....


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Jeff Domansky's curator insight, September 2, 9:55 AM

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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Content Creation Ideas: White Papers - Ballgame Strategy

Content Creation Ideas: White Papers - Ballgame Strategy | Content Creation, Curation, Management | Scoop.it

White papers are an often overlooked component of a strong business content marketing plan.  That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not.


Some people call them executive briefs, special reports, or white papers.  Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....


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Jeff Domansky's curator insight, July 5, 1:24 AM

Here's why whitepapers work and how to get them working for you.

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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | Content Creation, Curation, Management | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.


What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:


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Jeff Domansky's curator insight, October 19, 2013 10:24 AM

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

Hanin Abu Al Rub's curator insight, October 20, 2013 4:38 AM

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing

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Content marketing software: categorization and tips to select a vendor

Content marketing software: categorization and tips to select a vendor | Content Creation, Curation, Management | Scoop.it

If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....

 

...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well.

Do you need content marketing software?

The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms....


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Jeff Domansky's curator insight, April 7, 2013 5:39 PM

In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.

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Blog readership demographics – investigating the world's top blogs | Pingdom

Blog readership demographics – investigating the world's top blogs | Pingdom | Content Creation, Curation, Management | Scoop.it

SUMMARY: Interesting! The typical reader of the world's top blogs is 38 years old, according to a new @Pingdom study

 

We studied the blog readership demographics of the top 80 blogs in the world..

 

The number of blogs in the world today is huge. Tumblr and WordPress alone have over 157 million blogs. But who reads them all? Following a similar report from last year we now have new and interesting facts that can tell you who reads the world’s top blogs.

 

One thing that took us by surprise was that the average reader of the top blogs is older than we thought. Read on to find all the statistics, some massive charts, and interesting conclusions....


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Jeff Domansky's curator insight, March 1, 2013 11:48 PM

Lots of surprises from this valuable blogging research study.

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Every Brand Has a Story To Tell | Journalistics

Every Brand Has a Story To Tell | Journalistics | Content Creation, Curation, Management | Scoop.it

Every brand has a story to tell, and it’s our job as communicators – as brand journalists – to find those stories and tell them in a way that generates excitement. Back to the toilet example, the product ended up being an innovative new toilet seat that was responsible for my first PR success. The toilet seat was heated and had technology built into it that ate bad smells. It also happened to have a wireless remote control that controlled a built-in warm water washlet – you can use your imagination on that one. Believe it or not, it was one of the hottest tech products of that year – featured in all sorts of mainstream consumer media, including Time magazine. But it was a just a toilet seat… there couldn’t possibly be a story there, right?


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Jeff Domansky's curator insight, February 21, 2013 11:48 PM

Great reminder for content marketers, er PR pros... I mean brand journalists.

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19 tools to improve your content marketing strategy | Econsultancy

19 tools to improve your content marketing strategy | Econsultancy | Content Creation, Curation, Management | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.

 

No doubt you’ll have the objectives in place, created a well thought out strategy and work plan as long as your arm.  

 

It’s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign....


Via Stefano Principato, massimo facchinetti, Jeff Domansky
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Jeff Domansky's curator insight, January 7, 2013 4:00 PM

Econsultancy suggests some excellent tools for more effective content marketing.

AlGonzalezinfo's curator insight, January 8, 2013 12:43 PM

a great resource!

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10-Minute Content Marketing Buyer Guide | Content Marketing Institute

10-Minute Content Marketing Buyer Guide | Content Marketing Institute | Content Creation, Curation, Management | Scoop.it
Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.

 

Thought leadership about content marketing is full of truisms that apply to all marketing: Know your audience, measure results, etc. This post does not do that. Nor does it try to convince you to do content marketing (I’ll assume you’re already there).

 

This aims to be the stuff you should know that relates specifically to content marketing, and only to content marketing — particularly for the business practitioner.

 

I work in a content marketing agency, and we look at new content marketing programs on a regular basis. This is what we’d ask all new customers to do from the get-go, to maximize our shared potential....


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Jeff Domansky's curator insight, January 3, 2013 2:23 PM

Ryan Skinner offers more than 10 minutes of content but his tips are well worth it.