Content Creation,...
Follow
Find tag "PR"
28.6K views | +31 today
Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

Content Creation Ideas: White Papers - Ballgame Strategy

Content Creation Ideas: White Papers - Ballgame Strategy | Content Creation, Curation, Management | Scoop.it

White papers are an often overlooked component of a strong business content marketing plan.  That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not.


Some people call them executive briefs, special reports, or white papers.  Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 5, 1:24 AM

Here's why whitepapers work and how to get them working for you.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | Content Creation, Curation, Management | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.


What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 19, 2013 10:24 AM

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

Hanin Abu Al Rub's curator insight, October 20, 2013 4:38 AM

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

Content marketing software: categorization and tips to select a vendor

Content marketing software: categorization and tips to select a vendor | Content Creation, Curation, Management | Scoop.it

If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....

 

...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well.

Do you need content marketing software?

The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 7, 2013 5:39 PM

In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

Blog readership demographics – investigating the world's top blogs | Pingdom

Blog readership demographics – investigating the world's top blogs | Pingdom | Content Creation, Curation, Management | Scoop.it

SUMMARY: Interesting! The typical reader of the world's top blogs is 38 years old, according to a new @Pingdom study

 

We studied the blog readership demographics of the top 80 blogs in the world..

 

The number of blogs in the world today is huge. Tumblr and WordPress alone have over 157 million blogs. But who reads them all? Following a similar report from last year we now have new and interesting facts that can tell you who reads the world’s top blogs.

 

One thing that took us by surprise was that the average reader of the top blogs is older than we thought. Read on to find all the statistics, some massive charts, and interesting conclusions....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 1, 2013 11:48 PM

Lots of surprises from this valuable blogging research study.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

Every Brand Has a Story To Tell | Journalistics

Every Brand Has a Story To Tell | Journalistics | Content Creation, Curation, Management | Scoop.it

Every brand has a story to tell, and it’s our job as communicators – as brand journalists – to find those stories and tell them in a way that generates excitement. Back to the toilet example, the product ended up being an innovative new toilet seat that was responsible for my first PR success. The toilet seat was heated and had technology built into it that ate bad smells. It also happened to have a wireless remote control that controlled a built-in warm water washlet – you can use your imagination on that one. Believe it or not, it was one of the hottest tech products of that year – featured in all sorts of mainstream consumer media, including Time magazine. But it was a just a toilet seat… there couldn’t possibly be a story there, right?


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 21, 2013 11:48 PM

Great reminder for content marketers, er PR pros... I mean brand journalists.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

19 tools to improve your content marketing strategy | Econsultancy

19 tools to improve your content marketing strategy | Econsultancy | Content Creation, Curation, Management | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.

 

No doubt you’ll have the objectives in place, created a well thought out strategy and work plan as long as your arm.  

 

It’s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign....


Via Stefano Principato, massimo facchinetti, Jeff Domansky
more...
Jeff Domansky's curator insight, January 7, 2013 4:00 PM

Econsultancy suggests some excellent tools for more effective content marketing.

AlGonzalezinfo's curator insight, January 8, 2013 12:43 PM

a great resource!

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

10-Minute Content Marketing Buyer Guide | Content Marketing Institute

10-Minute Content Marketing Buyer Guide | Content Marketing Institute | Content Creation, Curation, Management | Scoop.it
Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.

 

Thought leadership about content marketing is full of truisms that apply to all marketing: Know your audience, measure results, etc. This post does not do that. Nor does it try to convince you to do content marketing (I’ll assume you’re already there).

 

This aims to be the stuff you should know that relates specifically to content marketing, and only to content marketing — particularly for the business practitioner.

 

I work in a content marketing agency, and we look at new content marketing programs on a regular basis. This is what we’d ask all new customers to do from the get-go, to maximize our shared potential....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 3, 2013 2:23 PM

Ryan Skinner offers more than 10 minutes of content but his tips are well worth it.

Rescooped by massimo facchinetti from Content Marketing Observatory
Scoop.it!

@TeslaMotors' #ContentMarketing

What if Elon Musk would run your content marketing?

Via Frank Delmelle
more...
Frank Delmelle's curator insight, July 2, 10:04 AM

The Single Lesson to be Learned from @TeslaMotors’ #ContentMarketing: http://slidesha.re/TCISAV

 

Rescooped by massimo facchinetti from #ContentMarketing
Scoop.it!

16 Sizzling Stats on the State of Content Marketing in 2013

16 Sizzling Stats on the State of Content Marketing in 2013 | Content Creation, Curation, Management | Scoop.it

Discover 16 of the freshest and most scintillating content marketing statistics to inspire your inbound marketing strategy.

 

93% of marketers are familiar with the concept of custom content. Let that fact sink in for a minute – it’s pretty mind-blowing, to be honest. While brand storytelling is really nothing new, how long has branded web content really been a trend? No more than a few years, which is why it’s so amazing just how quickly it’s taken the world of business by storm.

 

Following the runaway success of our semi-recent blog, 55 Shareable Stats on Content Marketing Trends and Tactics, Axonn Research was kind enough to reach out with a copy of their recent report.

 

We couldn’t wait to hear what this leading research firm had found about Content Marketing Trends in 2013 by surveying 424 business leaders, and we’re pleased to report that the research was every bit as insightful as we imagined. Join us as we count down Axonn’s findings on how marketers and brands interface with custom content for lead generation...


Via Jeff Domansky, bContext
more...
Jeff Domansky's curator insight, September 6, 2013 1:55 PM

Valuable insight for marketing, content producers and PR pros.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser

Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser | Content Creation, Curation, Management | Scoop.it

As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happenthanks to a deal between an Italian inventor and the folks responsible for the Polaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment.

 

The old-school camera company went bankrupt more than a decade ago, and the folks who bought the name quickly began making money by licensing it to other brands. C&A Licensing, which owns the rights to all things “Polaroid”, already attempted to tie it to the smartphone craze earlier this year by planning a series of “FotoBar” locations that aim to put the brand back in business by aping the Apple Genius Bar retail model....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 18, 2013 4:16 PM

With your Google Glass, Instagram Camera and iPhone, your mobile PR office is set. Isn't marketing wonderful?

Rescooped by massimo facchinetti from Integrated Brand Communications
Scoop.it!

Why Content Marketing Matters? (Infographic)

Why Content Marketing Matters? (Infographic) | Content Creation, Curation, Management | Scoop.it
Content is king and content marketing is a growing and trending topic. See the infographic to understand why content marketing matters. Did you know that at this point, over 88% of businesses are active on social media?

Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, February 23, 2013 11:42 AM

Some useful stats that compares the value of content marketing versus PR/Publicity for telling brand stories and why it matters.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Content Creation, Curation, Management | Scoop.it

Social media and content marketing requirecustomer trust to help build and extend your 360° brand.

 

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

 

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 30, 2013 11:22 PM

Heidi Cohen looks in depth at the importance of trust in content marketing.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Content Creation, Curation, Management | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

 

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."


Via Liz Wilson, Jeff Domansky
more...
Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 5:26 PM

Lots of new resources to check out in this list.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

14 of the best infographics we've seen in 2012 | Econsultancy

14 of the best infographics we've seen in 2012 | Econsultancy | Content Creation, Curation, Management | Scoop.it
By my best estimate I think we've probably been sent around 700,000 infographics this year, many of which were of excellent quality.

 

Obviously there have been a few duds along the way, but the best way for us to share all the decent graphics we are sent is in our regular Friday roundup of the best six we've received that week.

 

And the logical conclusion to our weekly roundup is a final collection of the best infographics we've seen in 2012.

 

Just to be clear, there were no strict criteria in the judging process, it's just a subjective roundup of 14 of my favourites from the past 12 months. So here they are...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 20, 2012 9:20 PM

Enjoy this collection of superb infographics from Econsultancy.