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The best way to get informed on the content hype
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Rise of the Storyteller / Analyst - via @Jgraymatter for Forbes

Rise of the Storyteller / Analyst - via @Jgraymatter for Forbes | Content Creation, Curation, Management | Scoop.it

Marty Note
Wait long enough, or in my case live long enough, and it gets to be YOUR TURN (lol). I loved this Justin Gray post on Forbes explaining that MARKETING is the last thing an online play needs.

Couldn't agree more.

I was trained in a different kind of marketing than we practice now at our startup Curagami. I was trained to invade Russia in the winter. THEN messages were few enough and far enough between capturing territory and holding it was possible.

Not so much anymore.

These days capturing hearts, minds and loyalty is the game and everything is happening all at once all the time. The skills needed to play this game, as Justin so astutely notes, are different. Here is an excellent summary of those skills from his Forbes post:

  • Content creators. In an era of shrinking attention spans, the ability to craft compelling stories into engaging online content is key. That’s why marketers need the same skills as a journalist: ideation, writing and editing.
  • Analysts. Marketers need to know how to extract insights from data and use it to make meaningful decisions. They also need to create models to collect data and feedback easily.
  • Designers. Modern marketers must have an eye for aesthetics and be able to capitalize on trends in real time. Look for candidates who can create high-quality, consumer-facing assets at a rapid pace.
  • Planners. Marketers engineer a brand’s interface with the buyer, including when, how and where they’re interacting. That means creating workflows and campaigns based on buyers’ behaviors while paying attention to other messages and campaigns.


AGREE and not just because I'm benefiting from such an analysis. I imagine EVEN if I was still working for one of the largest Consumer Products companies as I did a lifetime ago (P&G, M&M/Mars) we wouldn't be invading Russia in the winter anymore.

UNLESS, we were invading with a tribe of brand Sherpas, telling the story as we went and watching our analytics and pivoting based on what we learn in near real time.





Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 30, 10:49 PM

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Brian Yanish - MarketingHits.com's curator insight, October 1, 8:05 AM
With companies like Facebook and Twitter leading the way on new marketing, where the ad/marketing message is tailored to the consumer's state of mind and interactions both online and off. Gone are the days one ad for all.
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When Content Marketing Becomes Visual Marketing via Forbes [Infographic]

When Content Marketing Becomes Visual Marketing via Forbes [Infographic] | Content Creation, Curation, Management | Scoop.it
I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice - even more satirical then I normally do. Essentially the survey revealed that when it comes [...]

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 18, 1:12 AM

Great Forbes post with an excellent Matter Communications infographic about visual marketing buried in it 

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Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Content Creation, Curation, Management | Scoop.it
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.

Via Kristine Santos, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 21, 12:51 AM

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

malek's curator insight, June 21, 6:19 AM

Conversion to paid rate: if you started with a freemium model

Marc Kneepkens's curator insight, June 21, 10:41 AM

If you want to creat an amazing business you have to keep track of your progress. Test, implement, adjust, keep on creating.