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Rescooped by massimo facchinetti from Integrated Brand Communications!

Headline Psychology: 8 Tricks to Attract User Attention

Headline Psychology: 8 Tricks to Attract User Attention | Content Creation, Curation, Management |

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may be missing one of the most powerful user attractions of all – an engaging headline.


In this article, you’ll find 8 elements that will make your headlines winners, and you’ll learn exactly why they are such effective tricks in terms of human psychology.

Here we go!

Via Russ Merz, Ph.D.
Russ Merz, Ph.D.'s curator insight, June 27, 2014 6:52 PM

Here are some #copywriting guidelines for how to draw attention to your #contentmarketing and other brand related messages.

Rescooped by massimo facchinetti from BI Revolution!

15 SEO Writing Tips [5 Infographic, 5 Marty]

15 SEO Writing Tips [5 Infographic, 5 Marty] | Content Creation, Curation, Management |

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.


Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.


This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...

Via Lauren Moss, John Boitnott, Martin (Marty) Smith
Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

Rescooped by massimo facchinetti from Integrated Brand Communications!

The ultimate content audit checklist | SEOptimise

The ultimate content audit checklist | SEOptimise | Content Creation, Curation, Management |

I think it would be fair to say that Google’s major algorithm updates in the last couple of years have seen us all asking ourselves some tough questions about the quality of what we’re putting on the web. This soul-searching has seen many reform their link building habits, while others have seen Google’s clamp-downs on web spam as an endorsement of the high-quality link building they’d been doing all along. But the focus hasn’t just been on links:  the Panda update in its various iterations has shown that high-quality on-site content is paramount. This has seen the necessary rise of the content audit, and as someone who has long been a stickler for top notch content, I thought I’d share with you the process I go through and the things I include when I audit a site. I’d be really interested to hear how yours differ from mine, so feel free to leave a comment and let me know about the processes you use and the things you look at!

The giant content audit spreadsheet – and why I don’t use it

A question that often comes up when a client wants a content audit is what form it should take. Many consider a content audit to be a giant spreadsheet with every single URL listed, along with marks out of 10 for various quality metrics. Because of the sheer scale, this method often relies to an extent on automation, but that only gets you so far; a true assessment of content quality requires a human eye, and for bigger sites it’s not practical to look through every single page. While the process of content auditing in this way certainly has its merits, the way I like to do it has more of a qualitative focus that I believe gives the client considerably more value.

Look at a representative sample

Most websites follow templates that ensure a uniform design throughout the site – or at least they should! This means that content can be split into content types – for example, homepage, service page, product description page, blog post, and so on. Each content type is there to fulfill its own purpose, and requires its own assessment as to how well it achieves its aims. So why waste time looking at every single URL on the site when the comments you’re going to be making about one page in a particular category are likely to apply to the others in that content group?

I believe that the key to a good and actionable content audit is to look at a representative sample of a site’s content, providing concrete observations and recommendations and exploring in depth the actual experience of people using the site. They are, after all, by far the most important consideration.

The big content audit checklist

I’ll start with a disclaimer:  every site is different. I’m not a believer in sticking rigidly to templates, and I typically use the headings below just as a starting point. I will often add or remove sections according to what’s appropriate for the site I’m looking at.

So, here’s what I would look at…

Via Russ Merz, Ph.D.
Russ Merz, Ph.D.'s curator insight, May 16, 2013 11:37 AM

Very useful guidelines.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight!

15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Content Creation, Curation, Management |

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.


So today I put together a list of 15 writing blogs I think you’ll get a lot out of."

Via Liz Wilson, Jeff Domansky
Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 5:26 PM

Lots of new resources to check out in this list.