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Content Creation, Curation, Management
The best way to get informed on the content hype
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9 Questions to Help You Prioritize Content Creation [Template]

9 Questions to Help You Prioritize Content Creation [Template] | Content Creation, Curation, Management | Scoop.it
Even if you take the "less is more" approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize c...

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JordiCartes's curator insight, April 21, 2013 5:06 PM

Incluso si se toma el "menos es más" para la comercialización de contenidos, todavía pueden tener dificultades para mantenerse al día con la demanda. Utilice este formulario 9-pregunta en toda su organización para dar cuerpo a las ideas y dar prioridad a la creación de contenido.

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Find Content Marketing Gold by Mining Your Sales Department

Find Content Marketing Gold by Mining Your Sales Department | Content Creation, Curation, Management | Scoop.it
Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who bet...

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How to Build SEO into Content Strategy

Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s

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Jesse Soininen's curator insight, December 14, 2012 4:20 PM

Really good (and entertaining) slideset about the role of content in marketing and SEO strategy.

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4 Content Curation Tips You Can Take from Brand Success Stories

4 Content Curation Tips You Can Take from Brand Success Stories | Content Creation, Curation, Management | Scoop.it
Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories.

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How To Create The Content You Need In 7 Easy Steps [via CMI + Marty Note]

How To Create The Content You Need In 7 Easy Steps [via CMI + Marty Note] | Content Creation, Curation, Management | Scoop.it
If you often struggle to create enough content, the solution may be more about maximizing the effectiveness of each content marketing effort. Try these 7 steps.

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Martin (Marty) Smith's curator insight, January 21, 2013 9:19 AM

Solve Your Biggest Content Marketing Problem In 7 Easy Steps
"Doesn't quality content triumph over quantity," was the great question I was asked during our Free Internet Marketing Consulting Saturday session. The expectation was I would simply say that quality triumphs over BAD. 

While that statement is TRUE and always will be, content marketers need to be more sophisticated. I don't feel great every day, but I create content no matter how I feel. I understand that my daily schedule is modeled in Google.

Slowing down changes Google's model and lowering me DOWN the ladder. Since I always want to go MORE, FASTER and BETTER slowing down isn't an option. Quantity teaches how to connect the top of the funnel, the content you create to generate traffic, to conversions at the funnel's bottom. 

Like so many things Internet marketing I answered the question YES and NO. Yes quality is important, but quantity has a role to play too. If you create one GREAT piece of content a year and millions share it my hat is off to you and keep doing what you are doing.

If you are a mortal, flawed human Internet marketer then use quantity to teach you valuable lessons about what is QUALITY. See the Scoop.it study I created on the most popular posts on Curation Revolution (on Atlantic BT's blog) for more on how to use the DATA quantity generates to increase your chances to create great quality content.

This article from the Content Marketing Institute is about how to UP the amount of content you need. Great tips here on the MORE and FASTER side of the equation.