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Visual Marketing For Business Report From Masters of the Infographic @columnfive

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Peter Sampson's curator insight, April 14, 5:57 PM

What might this suggest for education?

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Guide to Inbound Marketing Best Practices

Guide to Inbound Marketing Best Practices | Content Creation, Curation, Management | Scoop.it
Download this Inbound Marketing Guide which contains over 20 pages of valuable information that will help you maximize your inbound marketing campaigns, including: How to leverage social media to grow your lead gen effortsGuide to attracting new...

Via Laurent J.V. Dubois
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Content Creation, Curation, Management | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon, Martin (Marty) Smith
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Homepage Elements Every Business Website Should Have [Infographic]

Homepage Elements Every Business Website Should Have [Infographic] | Content Creation, Curation, Management | Scoop.it

Almost everyone’s got a website these days, and one of the most important parts of yours is the homepage – It serves as the virtual front door to your business and gets the lion’s share of your visitors.


To help roll out the welcome mat, here’s an infographic breakdown of the elements every successful business homepage should include.


Via Lauren Moss
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Ana Quillinan's curator insight, June 28, 2013 8:42 AM

Always look at the feasibility for visitors to get to a next step with you. If the sign-up, free trial, get help buttons are not in optimal viewing range, your conversion rate will be abysmal. No visitor expects to make a deal right away unless you're an ecommerce site - woo them and be friendly. Think of a shop window if you had a brick and mortar business. That's your website's homepage canvas.....

Abimes Concept's comment, July 4, 2013 11:04 AM
Thank's Lauren !
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Content Creation, Curation, Management | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Content Creation, Curation, Management | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.

 

So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Koen Vanderhoydonk, GetApp
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8 great Content Marketing Tools for Business

8 great Content Marketing Tools for Business | Content Creation, Curation, Management | Scoop.it
Content marketing is an essential aspect of 
online marketing. The aim is to ensure
quality and consistency throughout
your marketing campaign.

We have collected 8 of the best Content Marketing

Via TechinBiz, malek
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5 Businesses That Rock Content Marketing

5 Businesses That Rock Content Marketing | Content Creation, Curation, Management | Scoop.it
Content marketing is definitely on the hot list of buzzwords these days
Pop-up ads are outResponsive websites are in. Traditional, static forms of advertising are no longer sufficient in today's technology and social media-driven societies.

Via TechinBiz, Jesús Hernández
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Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | Content Creation, Curation, Management | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Susan Bainbridge, Jekaterina Cernobrovaja, Martin (Marty) Smith
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Stephen Van Delinder's curator insight, August 11, 2013 12:23 AM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.


Clinton Bonner's comment, August 11, 2013 8:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
Peg Corwin's curator insight, June 22, 2:44 PM

Wow, niche communities around a single song, even.  

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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Content Creation, Curation, Management | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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Interview With Tamara Gielen, Email Marketing Expert

Interview With Tamara Gielen, Email Marketing Expert | Content Creation, Curation, Management | Scoop.it
We asked Tamara Gielen, an independent email marketing expert & coach, a few questions about her passion and trends in email marketing

Via GetApp
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