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Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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The future of storytelling: People want to befriend characters and influence their decisions

The future of storytelling: People want to befriend characters and influence their decisions | Content Creation, Curation, Management | Scoop.it

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malek's curator insight, August 9, 2013 5:22 AM

Technology can make the ultimate fantasy come true: we live in the stories we watch on the screen. That will re-invent the way we think about brands.

Lindsay Wilson's curator insight, August 15, 2013 10:10 AM

How would you feel to listen to stories that interact with the GPS of your smartphone/tablet/computer to include appropriate sound cues and character introductions?

Sandrine Delage (Borgé)'s curator insight, August 16, 2013 11:00 PM

Bonjour,

 

L'article montre ici comment aller plus loin dans l'interaction et c'est sans doute un modèle inspirant pour l'engagement de followers sur les réseaux sociaux.

Tous les ingrédients sont présents : des personnages et une histoire qui nous accrochent et qui nous rappellent l'enfance qui n'est pas si loin, un dispositif d'interaction simple par le mobile, une prise en compte rapide du retour des utilisateurs.

Recette qui semble gagnante mais qui demande un contenu de valeur, une stratégie sans faille de l'organisation qui accompagne l'opération. Pas si simple !

 

Bonne semaine,

Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Content Creation, Curation, Management | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"


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Simon Staffans's curator insight, December 23, 2012 10:43 AM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 3:31 AM

add your insight...

Brad Tollefson's curator insight, January 2, 2013 11:48 PM

Go Maya and team!