Content creation and content curation
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Content creation and content curation
Content is vitally important to modern marketing techniques. But what is the best way to create and use content?
Curated by Paul Maher
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The 10 Most-Liked Brands On LinkedIn Show How Different It Is From Facebook

The 10 Most-Liked Brands On LinkedIn Show How Different It Is From Facebook | Content creation and content curation | Scoop.it
See which companies the business world "Likes" the most.
Paul Maher's insight:

Different horses for different courses!

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Key Engagement Elements: Content PR [Infographic]

Key Engagement Elements: Content PR [Infographic] | Content creation and content curation | Scoop.it
Defining the disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore. This infographic helps.

Via Stefano Principato
Paul Maher's insight:

This infographic sums up just how much the world of PR is changing. Depressed by how slow the world of print journalism was adapting to the digital age, I quit my job as a news editor in Manchester and went to work in PR two years ago. Within weeks it became obvious that this was an industry suffering just as much from the impact of the digital revolution and rapid change was needed. Since then we've witness many a digital marketing and PR agency merge. But what they both desperately now need is content in order to fuel the endless new avenues to the consumer which have emerged in recent years. They need to build a consistent and compelling story that consumers can believe in.

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Stefano Principato's curator insight, December 16, 2012 5:17 AM

While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal, as you shall see.

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B2B Marketing Trends Survey 2012 Infographic - Curata

Paul Maher's insight:

Revealing infographic on content marketing by Curata. Nice stats on content curation but shows that content creation is still the biggest challenge.

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The End of the Expert: Why No One in Marketing Knows What They're Doing - Forbes

The End of the Expert: Why No One in Marketing Knows What They're Doing - Forbes | Content creation and content curation | Scoop.it
Richard Branson's Virgin is one company that's succeeding in the new era of marketing. (Photo credit: Wikipedia) It’s a stark verdict from a prominent source.
Paul Maher's insight:

Dorie Clark's piece sums up the huge change currently taking place in the world of marketing. As brands attempt to rise to the challenges of the digital age and tell their story in a compelling and intriguing way across many channels, it is bringing together numerous differing professions. Brands are having to work closely with digital marketers and PR firms as they attempt to unify their communication strategies. In order to create the exciting content needed to hook the attention and maintain the loyalty of consumers however, they are also needing to work with journalists, bloggers, research firms, film makers, games designers, app developers and more. This is creating fascinating opportunities for those who have the imagination to exploit this potential.     

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