This infographic sums up just how much the world of PR is changing. Depressed by how slow the world of print journalism was adapting to the digital age, I quit my job as a news editor in Manchester and went to work in PR two years ago. Within weeks it became obvious that this was an industry suffering just as much from the impact of the digital revolution and rapid change was needed. Since then we've witness many a digital marketing and PR agency merge. But what they both desperately now need is content in order to fuel the endless new avenues to the consumer which have emerged in recent years. They need to build a consistent and compelling story that consumers can believe in.
Richard Branson's Virgin is one company that's succeeding in the new era of marketing. (Photo credit: Wikipedia) It’s a stark verdict from a prominent source.
Paul Maher's insight:
Dorie Clark's piece sums up the huge change currently taking place in the world of marketing. As brands attempt to rise to the challenges of the digital age and tell their story in a compelling and intriguing way across many channels, it is bringing together numerous differing professions. Brands are having to work closely with digital marketers and PR firms as they attempt to unify their communication strategies. In order to create the exciting content needed to hook the attention and maintain the loyalty of consumers however, they are also needing to work with journalists, bloggers, research firms, film makers, games designers, app developers and more. This is creating fascinating opportunities for those who have the imagination to exploit this potential.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.