Content Conversations
1.1K views | +0 today
Follow
 
Scooped by Andrew Federici from Public Relations & Social Marketing Insight
onto Content Conversations
Scoop.it!

Content Won't Convert Without Calls-To-Action | Marketing Technology Blog

Content Won't Convert Without Calls-To-Action | Marketing Technology Blog | Content Conversations | Scoop.it

Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads. I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site...


Via Jeff Domansky
Andrew Federici's insight:

CTA placement and language are so important.  Can't get enough of testing on this.

more...
Catherine Monahan's curator insight, June 14, 2013 2:25 PM

No call to action = No reaction

Jeff Domansky's curator insight, June 14, 2013 2:57 PM

Great advice to help you get better response from your blogging.

Your new post is loading...
Scooped by Andrew Federici
Scoop.it!

120 Million People Spend 3 Hours A Week On Imgur. You’ll Get Addicted Too

120 Million People Spend 3 Hours A Week On Imgur. You’ll Get Addicted Too | Content Conversations | Scoop.it
 Imgur is the most popular startup no one talks about.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

We are News Republic - YouTube

Information is power - Arm yourself at www.news-republic.com, an award winning app that delivers personalized news from over 1000 trusted global sources. Sta...
Andrew Federici's insight:

A phenomenal news app that aggregates the best content from multiple sources.  Stay on top of the world with News Republic!

more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Pikes Peak Ducati Style | Ducati.net

Pikes Peak Ducati Style | Ducati.net | Content Conversations | Scoop.it
All Roads Lead To Pikes Peak 2014, join Ducati for the “Race to the Clouds!”
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Here’s The First Hands-On Video Of Android Wear In Action (Spoiler: Lower Your Expectations)

Here’s The First Hands-On Video Of Android Wear In Action (Spoiler: Lower Your Expectations) | Content Conversations | Scoop.it
 The video above is a hands-on report with a beta unit of LG’s upcoming Android Wear smartwatch. Not a lot is shown. Hopefully that’s because it’s in beta and not the true depth of Android Wear. Google Now’s card-based UI is prominently featured.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Riding Technology Wave, Stanford Rises to Top of Some Measures

Riding Technology Wave, Stanford Rises to Top of Some Measures | Content Conversations | Scoop.it
Riding a wave of interest in technology, Stanford University has risen to the top of measures that Harvard once dominated.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

House Votes to Limit N.S.A.’s Collection of Phone Data

House Votes to Limit N.S.A.’s Collection of Phone Data | Content Conversations | Scoop.it
The 303-to-121 vote sent an unambiguous signal that both parties are no longer comfortable with giving the N.S.A. unfettered power to collect bulk surveillance data.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

The New York Times - Breaking News, World News & Multimedia

The New York Times - Breaking News, World News & Multimedia | Content Conversations | Scoop.it
Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

TechCrunch

TechCrunch | Content Conversations | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Small Business Ideas and Resources for Entrepreneurs

Visit Inc.com for the latest issue of Inc. Magazine and get advice, tools, and services that help your small business grow.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Google Plans Low-Cost, High Quality Wi-Fi Networks For Small- And Medium-Sized Businesses, Report Says

Google Plans Low-Cost, High Quality Wi-Fi Networks For Small- And Medium-Sized Businesses, Report Says | Content Conversations | Scoop.it
 Google is apparently planning to offers subsidized, commercial-grade Wi-Fi hardware to small and medium-sized businesses, The Information reports, alongside software to help greatly improve the quality of the Wi-Fi experience at places like...
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

The Lesson Mallory Edens Taught the Twitterverse About Content Marketing - Inc.com

The Lesson Mallory Edens Taught the Twitterverse About Content Marketing
Inc.com
Both instances were polarizing. Some saw the recognition the women received as harmless gossip. Others saw it as damaging female objectification.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

How to Think More Strategically About Your Content Marketing

How to Think More Strategically About Your Content Marketing | Content Conversations | Scoop.it
Learn how to think more strategically about your content marketing to drive better results.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

2 Costly Mistakes Content Marketers Are Learning To Avoid - Business 2 Community

2 Costly Mistakes Content Marketers Are Learning To Avoid - Business 2 Community | Content Conversations | Scoop.it
2 Costly Mistakes Content Marketers Are Learning To Avoid
Business 2 Community
Then, content marketers became more sophisticated.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing | Content Conversations | Scoop.it
Although having a blog is a major part of content marketing, embracing a “Learning Center” will be the next big step for businesses looking to … (The best blogs alway were: "Why 'Learning Centers,' Not Blogs, are the Next Big Thing for Content Marketing...
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Larry Weber: Why Social Media Is Important For Startups - Forbes

Larry Weber: Why Social Media Is Important For Startups - Forbes | Content Conversations | Scoop.it
Forbes
Larry Weber: Why Social Media Is Important For Startups
Forbes
I recently spoke to Larry Weber, who is the co-author, with Lisa Leslie Henderson, of The Digital Marketer, 10 New Skills You Must Learn to Stay Relevant and Customer-Centric.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

The World's Most Influential Social Media Marketing Masters (Infographic) - Business 2 Community

The World's Most Influential Social Media Marketing Masters (Infographic) - Business 2 Community | Content Conversations | Scoop.it
The World's Most Influential Social Media Marketing Masters (Infographic)
Business 2 Community
Social media influencers are the celebrities of the digital space. And almost everyone, from individuals to brands wants to grab their attention.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

6 Ways to Make B2B Content Marketing That’s Better Than the eBook

6 Ways to Make B2B Content Marketing That’s Better Than the eBook | Content Conversations | Scoop.it
Let’s rip the Band-aid right off: For B2B content marketers, eBooks are overrated.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Codecademy Takes Its Online Learning Portal To The UK, France, Brazil, Estonia And Argentina

Codecademy Takes Its Online Learning Portal To The UK, France, Brazil, Estonia And Argentina | Content Conversations | Scoop.it
 Back in 2012, when the online coding-education platform Codecademy announced a $10 million round of funding, the startup said it would invest the money in international growth.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

HP Crashes Downmarket With The $99 HP 7 Plus Android Tablet

HP Crashes Downmarket With The $99 HP 7 Plus Android Tablet | Content Conversations | Scoop.it
 How bad do you need an Android tablet? HP’s latest Android tablet isn’t packed with the latest components, but it’s cheap. The buyer gets, um, a screen, some bits and bytes, and a bezel as wide as the Mighty Mississisp’.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Apple Is Winning The Smartphone Game… For Now

Apple Is Winning The Smartphone Game… For Now | Content Conversations | Scoop.it
 Since the dawn of smartphone time, Apple and Samsung have been battling for the throne.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Actually, Every Company Is a Big Data Company

Actually, Every Company Is a Big Data Company | Content Conversations | Scoop.it
 Every day companies collect data about their customers and industries, simply as an artifact of the act conducting business.
more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

The Open-Office Trap

The Open-Office Trap | Content Conversations | Scoop.it
A growing body of evidence suggests that the open office undermines the very things that it was designed to achieve.
Andrew Federici's insight:

It is very hard to concentrate in an open office, but you know everything that's going on with your team if you work in an open office environment.  Like most things there are trade offs, but this data overwhelmingly suggests the negatives outweigh the positives.  What are your experiences?

more...
No comment yet.
Scooped by Andrew Federici
Scoop.it!

Top 3 Reasons Your Content Marketing Program Fails

Top 3 Reasons Your Content Marketing Program Fails | Content Conversations | Scoop.it
The outlook seems grim. Marketers are pouring more and more into something (content) they aren't confident in. When we look at why programs fail, it becomes clear that content marketing is a bigger challenge than some marketers are ready to take on.
Andrew Federici's insight:

Some helpful hints  on content marketing best practices.

more...
No comment yet.
Scooped by Andrew Federici from healthcare technology
Scoop.it!

13M wearables to be used in corporate wellness plans by 2018

13M wearables to be used in corporate wellness plans by 2018 | Content Conversations | Scoop.it

Over the next five years, 13 million wearable devices embedded with wireless connectivity will be integrated into wellness plans offered by businesses, according to ABI research’s new report.


In 2013, principal analyst Jonathan Collins said less than 200,000 wearable devices have been integrated into wellness plans.


The report factors in the social and economic drivers supporting the integration of wearable wireless device adoption, such as the point at which people start taking more responsibility in healthcare, Collins told MobiHealthNews.


“While some device vendors are hoping that strong consumer awareness will drive corporate wellness adoption for their products, they also need to understand and focus on the most influential parts of the healthcare value chain,” Collins said.


More: http://mobihealthnews.com/25852/13m-wearables-to-be-used-in-corporate-wellness-plans-by-2018/


Via nrip
more...
Rowan Norrie's comment, September 28, 2013 5:59 AM
I agree regarding culture, but the main barrier is motivation, and as a recent convert to Fitbit, I think wearables are a big step forward.
Connected Digital Health & Life's curator insight, September 28, 2013 1:56 PM

I am wearing mine, are you?

Mike Rucker's curator insight, September 3, 2014 8:35 PM

Hopefully a good proportion of the 1,300,000 devices will not be simple pedometers and/or accelerometers. Looking forward to see where this might all go.

Scooped by Andrew Federici
Scoop.it!

7 Tips for Small Business Owners Looking to Jump Into Social Media

7 Tips for Small Business Owners Looking to Jump Into Social Media | Content Conversations | Scoop.it
The Australian Financial Review 7 Tips for Small Business Owners Looking to Jump Into Social Media Huffington Post Because of my background working on social media marketing campaigns for numerous large businesses, small and independent business...
Andrew Federici's insight:

This is the greatest post of the day

more...
No comment yet.