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Content & Community
Information about social media in general, and content creation, content curation, and community management in particular.
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Is it Better to Share on Google+, Facebook or Twitter?

Is it Better to Share on Google+, Facebook or Twitter? | Content & Community | Scoop.it

Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.

 

Here's what caught my attention:

 

"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."

 

The Battle for Social

 

This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.

 

Social is about Sharing

 

All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.

 

http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/


Via janlgordon
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Do Shared Links Last Longer on Twitter or Facebook?

Do Shared Links Last Longer on Twitter or Facebook? | Content & Community | Scoop.it

Jeff Bullas wrote this piece and it has information we all need to know:

 

"The social web has made everyone of us publishers."

 

Here's what caught my attention:

 

The Web is Crowded

 

If you have a large Twitter following and 1,000′s of Facebook fans then that will help your content marketing endeavours. Many of us tweet the post once and maybe share it also on Facebook with a singular news update with a link embedded and then expect traffic to come flooding in.

 

The cruel reality is that the web is crowded with hundreds of millions of blogs, websites and social media sites and the competition for attention in a sea of noise and buzz is so intense that most links drown before they are noticed.

 

Most clicks to your links in your tweets happen immediately after you have posted an update to Twitter. As time passes the retweets and Facebook likes and sharing of the links diminishes. As the link ages, the attention your links receive reduces.

 

Do Links Last Longer on Facebook, Twitter?

 

So how long is a link “alive” before people stop caring and does the type of content and where you shared it matter?

 

According to research by Bit.ly (the link shortening service used by millions of users), after the initial post to Facebook the half life of a link was 70 minutes (the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak)

 

http://www.jeffbullas.com/2011/09/13/do-shared-links-last-longer-on-twitter-or-facebook/


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