Content & Community
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Content & Community
Information about social media in general, and content creation, content curation, and community management in particular.
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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | Content & Community |

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 


There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 


He says:


"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."


Curation is more than a tactic, it is coming to forefront because


**people are overwhelmed with too much information.


If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.


Here are a few things that caught my attention:


Y0ur 2012 Checklist -


He says, yes, you can and should use content curation techniques, but this should be secondary.


I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.


He says:


"Focus on the true pain points of your customers and start planning content series around answering those pain points".


**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.


He says:


"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".


I say:


I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........


I think both are necessary in different proportions for different types of businesses.


What do you think?


Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"


Read full article here: []

Via janlgordon
Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
Rescooped by LatinaComm from Curation, Social Business and Beyond!

Welcome To The New Age Of Curation

Simon Careless wrote this post, he is an editor, publisher, oversees the Game Developers Conference shows, Gamasutra and Game Developer magazine. He has a lot to say about the massive overload of content we're all experiencing. I like his observations and we'll be hearing more from him in the near future on this subject.


What really caught my attention was a comment from one of his readers, Sarah Brin:


"Curation isn’t strictly about taste-making either–a huge part of it is becoming an interlocutor, someone who facilitates a discussion around content, as opposed to presenting content with a qualitative (and subjective) evaluation. In that regard, the democratization of curatorial tools (tumblr, twitter, all the ways we share content) is really exciting! It might usher in a new era wherein culture becomes more participatory…or it might not."


What are your thoughts about this?



Via janlgordon
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Rescooped by LatinaComm from Curation, Social Business and Beyond!

Do Shared Links Last Longer on Twitter or Facebook?

Do Shared Links Last Longer on Twitter or Facebook? | Content & Community |

Jeff Bullas wrote this piece and it has information we all need to know:


"The social web has made everyone of us publishers."


Here's what caught my attention:


The Web is Crowded


If you have a large Twitter following and 1,000′s of Facebook fans then that will help your content marketing endeavours. Many of us tweet the post once and maybe share it also on Facebook with a singular news update with a link embedded and then expect traffic to come flooding in.


The cruel reality is that the web is crowded with hundreds of millions of blogs, websites and social media sites and the competition for attention in a sea of noise and buzz is so intense that most links drown before they are noticed.


Most clicks to your links in your tweets happen immediately after you have posted an update to Twitter. As time passes the retweets and Facebook likes and sharing of the links diminishes. As the link ages, the attention your links receive reduces.


Do Links Last Longer on Facebook, Twitter?


So how long is a link “alive” before people stop caring and does the type of content and where you shared it matter?


According to research by (the link shortening service used by millions of users), after the initial post to Facebook the half life of a link was 70 minutes (the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak)

Via janlgordon
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