"We are in the sunset of the age of paid advertising as the dawn of content marketing arises. Consumers are now 'ad skippers' and 'banner blind,' but consumers respond to relevant and authentic content.
Great brand stories, images, infographics, information, videos and even ads can be used as a new form of 'currency.'”
For digital storytellers, the world is about to get a whole lot more interesting. For content consumers--which is pretty much all of us--there’s a chance things could actually start to fall into place.
There's a movement underway to shift storage from devices to the cloud. There are a number of reasons for this, but the fundamental driver is the massive growth in both the volume of content we each expect to have at our fingertips and the size of the files that HD videos and RAW photos generate. So the enthusiasm from both the technical folks and the marketing folks to herald the coming of the cloud is pretty much a lock.
Nielsen has released its Q3 2011 Social Media Report, a set of data compiled from a number of its tracking services that provides a great overview of the continued rise of social media and mobile web consumption among American internet consumers.
What began a few years back as a fringe festival for hackers — Facebook’s f8 -- has turned into the de facto ground zero for anyone interested in helping build the infrastructure of tomorrow's internet.
The job search market is being reinvented as social media platforms provide the tools and information that HR managers had only dreamed about 5 years ago.LinkedIn provides more than 100 million people with a platform that is an on-line CV.
Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.
Here's what caught my attention:
"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."
The Battle for Social
This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.
Social is about Sharing
All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.
A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC] (RT @jorgemarin: A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC] (via @Pocket) - http://t.co/2yIjMDV4)...
This great piece was written by Joe Pulizzi, founder of Content Marketing Institute
There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them.
"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."
Curation is more than a tactic, it is coming to forefront because
**people are overwhelmed with too much information.
If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors, but that's only my opinion.
Here are a few things that caught my attention:
Y0ur 2012 Checklist -
He says, yes, you can and should use content curation techniques, but this should be secondary.
I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.
"Focus on the true pain points of your customers and start planning content series around answering those pain points".
**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.
"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".
I believe content creators will want to seek out good content curators to curate their work. I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........
I think both are necessary in different proportions for different types of businesses.
What do you think?
Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"
Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!
"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."
Here's what caught my attention:
It comes down to trust
The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.
Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.
**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”
It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,
**it becomes hard to trust the advice of a Wild West web.
Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.
**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.
**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.
Content is still king, even when it’s repackaged. In this case, it’s content curation, a word too new to be found in any dictionary. Yet, content curation continues to rise popularity, considered an art by Internet marketing strategists.
Like an executive in charge of selecting art for a gallery, the content curator’s mission is to discover, showcase and share a “best of the Internet” collection in a niche. I like where the strategy’g going these days. Perhaps you do (or will), too.
Top brands and digital marketers who champion content curation consider it the future of the Web. It’s a response to the glut of content online, thanks to Twitter, Facebook, YouTube, a billion websites, and more. Not even Google can prune the overgrowth of articles, videos, and links. For that, we still need a taste-discriminating human....
It may not be as dramatic as Twitter or as ubiquitous as Facebook, but LinkedIn attracts dedicated users who are serious about business. Here's how to connect with them using the fast-growing service's most powerful new tools.