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53% of Social Media Users Follow a Brand

53% of Social Media Users Follow a Brand | Content & Community | Scoop.it
Nielsen has released its Q3 2011 Social Media Report, a set of data compiled from a number of its tracking services that provides a great overview of the continued rise of social media and mobile web consumption among American internet consumers.
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Content & Community
Information about social media in general, and content creation, content curation, and community management in particular.
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20 apps and resources that do cool things with your social data

20 apps and resources that do cool things with your social data | Content & Community | Scoop.it
Social media seems to get a bad reputation nowadays, what with recurring talks of privacy concerns and freedom of speech restrictions. It’s understandable, of course; platforms like ...
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MediaPost Publications Content Is The New Currency For Smarter Search And Smarter Marketing 06/27/2013

MediaPost Publications Content Is The New Currency For Smarter Search And Smarter Marketing 06/27/2013 | Content & Community | Scoop.it

"We are in the sunset of the age of paid advertising as the dawn of content marketing arises. Consumers are now 'ad skippers' and 'banner blind,' but consumers respond to relevant and authentic content.

 

Great brand stories, images, infographics, information, videos and even ads can be used as a new form of 'currency.'” 

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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Content & Community | Scoop.it
The most detailed study of social media ever conducted

Via janlgordon
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Gust MEES's curator insight, February 15, 2013 9:22 AM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gust MEES's curator insight, February 15, 2013 9:24 AM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gaurav Pandey's curator insight, February 16, 2013 5:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

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How To Get 41% More Likes On Your Facebook Posts

How To Get 41% More Likes On Your Facebook Posts | Content & Community | Scoop.it
If you haven't already manually determined the best times of day and days of the week for posting to your Facebook audience (using either Facebook page insights or PageLever), you're missing out.
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hijosdelinternetpuntocom's comment, November 9, 2012 11:22 AM
too easy to understand :)
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The World Of Social Media [VIDEOGRAPHIC]

The World Of Social Media [VIDEOGRAPHIC] | Content & Community | Scoop.it
Did you know that Twitter’s tweets per second record (TPS) is 8,900 tweets, set when Beyonce Knowles made her pregnancy announcement at this year’s MTV Video Music Awards?

 

And had you heard that last year YouTube registered 700 billion video playbacks?

 

Other morsels of goodness include:

3,500 photos are uploaded each second on Flickr.

Smartphone owners are twice more active on social media than non-smartphone owners (especially as 60 percent do so from the bathroom).

Ferrari sold 5,329 cars in 2010, but have accumulated a thousand times that many fans on Facebook.

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Amazon Embraces Curation with New Kindle Fire

Amazon Embraces Curation with New Kindle Fire | Content & Community | Scoop.it

For digital storytellers, the world is about to get a whole lot more interesting. For content consumers--which is pretty much all of us--there’s a chance things could actually start to fall into place.


There's a movement underway to shift storage from devices to the cloud. There are a number of reasons for this, but the fundamental driver is the massive growth in both the volume of content we each expect to have at our fingertips and the size of the files that HD videos and RAW photos generate.
So the enthusiasm from both the technical folks and the marketing folks to herald the coming of the cloud is pretty much a lock. 

 

[read full article http://j.mp/o3j6D3]


Via Giuseppe Mauriello
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More Ways To Hack The Cover Of Facebook's Timeline

More Ways To Hack The Cover Of Facebook's Timeline | Content & Community | Scoop.it
Creating cover images for Facebook's timeline is rapidly emerging as a category of applications, with three apps already available less than a week after the new profile format's introduction.
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Your Klout Score: Why You Need to Care Now

Your Klout Score: Why You Need to Care Now | Content & Community | Scoop.it
An overview of the importance of your Klout score...why it matters and why you need to be paying attention to it now - AND what you need to do.
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53% of Social Media Users Follow a Brand

53% of Social Media Users Follow a Brand | Content & Community | Scoop.it
Nielsen has released its Q3 2011 Social Media Report, a set of data compiled from a number of its tracking services that provides a great overview of the continued rise of social media and mobile web consumption among American internet consumers.
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How Does Facebook Plan To Maintain Its Social Network Dominance? | Komverse

How Does Facebook Plan To Maintain Its Social Network Dominance? | Komverse | Content & Community | Scoop.it
The carrot that Facebook plans to use to win over developers is access to users social graph connections coupled with data collected via Open Graph partner sites.
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Can Facebook become the Web? - Fortune Tech

Can Facebook become the Web? - Fortune Tech | Content & Community | Scoop.it
What began a few years back as a fringe festival for hackers — Facebook’s f8 -- has turned into the de facto ground zero for anyone interested in helping build the infrastructure of tomorrow's internet.
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Job Searching with Social Media [INFOGRAPHIC] | Jeffbullas's Blog

Job Searching with Social Media [INFOGRAPHIC] | Jeffbullas's Blog | Content & Community | Scoop.it
The job search market is being reinvented as social media platforms provide the tools and information that HR managers had only dreamed about 5 years ago.LinkedIn provides more than 100 million people with a platform that is an on-line CV.
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Is it Better to Share on Google+, Facebook or Twitter?

Is it Better to Share on Google+, Facebook or Twitter? | Content & Community | Scoop.it

Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.

 

Here's what caught my attention:

 

"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."

 

The Battle for Social

 

This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.

 

Social is about Sharing

 

All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.

 

http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/


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Why the 'Newsroom' Tactic Can Be Hurtful to Brands

Why the 'Newsroom' Tactic Can Be Hurtful to Brands | Content & Community | Scoop.it

"The best content marketers connect the brand essence, voice and message to the cultural headlines of the day. that's how a newsroom model should work."

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The Gender Divide: Are Men better than Women at Social Networking?

The Gender Divide: Are Men better than Women at Social Networking? | Content & Community | Scoop.it
Women are more savvy networkers in the ranching industry. Men are more savvy networkers in the cosmetics industry. Wait, what?

Via alizasherman
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gungski™'s curator insight, February 21, 2013 7:05 AM

Battle of the Sexes!

hijosdelinternetpuntocom's curator insight, February 21, 2013 11:58 AM

Feminity is a way to reach feelings. but with out males strenght in mind and intellectualism alot things would not happen but somtimes this is not true in everyone.

ELISA TANGKEARUNG's curator insight, February 22, 2013 7:33 PM

not at all..

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A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC] - AllTwitter

A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC] - AllTwitter | Content & Community | Scoop.it
A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC] (RT @jorgemarin: A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC] (via @Pocket) - http://t.co/2yIjMDV4)...
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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | Content & Community | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 

 

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 

 

He says:

 

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

 

Curation is more than a tactic, it is coming to forefront because

 

**people are overwhelmed with too much information.

 

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.

 

Here are a few things that caught my attention:

 

Y0ur 2012 Checklist -

 

He says, yes, you can and should use content curation techniques, but this should be secondary.

 

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

 

He says:

 

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

 

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

 

He says:

 

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

 

I say:

 

I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

 

I think both are necessary in different proportions for different types of businesses.

 

What do you think?

 

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/w104L6]


Via janlgordon
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Beth Kanter's comment, December 16, 2011 12:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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5 Ways to Turn Social Customers Into Brand Ambassadors

5 Ways to Turn Social Customers Into Brand Ambassadors | Content & Community | Scoop.it
Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service.
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Why Human Filters are the Future of the Web

Why Human Filters are the Future of the Web | Content & Community | Scoop.it

Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!

 

Intro:

 

"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."

 

Here's what caught my attention:

 

It comes down to trust

 

The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.

 

Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.

 

**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”

 

It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,

 

**it becomes hard to trust the advice of a Wild West web.

 

Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.

 

**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.

 

**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.

 

Absolutely!

 

http://sparksheet.com/return-of-the-editor-why-human-filters-are-the-future-of-the-web/


Via janlgordon
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Employers are liking and hiring social media workers

Employers are liking and hiring social media workers | Content & Community | Scoop.it
Like many people, Evan Cunningham spends time on Facebook and Twitter while at the office. He sends out party invitations or chats about beer.
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Is Content Curation Just Reinventing the Wheel?

Is Content Curation Just Reinventing the Wheel? | Content & Community | Scoop.it

Content is still king, even when it’s repackaged. In this case, it’s content curation, a word too new to be found in any dictionary. Yet, content curation continues to rise popularity, considered an art by Internet marketing strategists.

 

Like an executive in charge of selecting art for a gallery, the content curator’s mission is to discover, showcase and share a “best of the Internet” collection in a niche. I like where the strategy’g going these days. Perhaps you do (or will), too.

 

Top brands and digital marketers who champion content curation consider it the future of the Web. It’s a response to the glut of content online, thanks to Twitter, Facebook, YouTube, a billion websites, and more. Not even Google can prune the overgrowth of articles, videos, and links. For that, we still need a taste-discriminating human....

[read full article http://j.mp/r6s9Q0]


Via Giuseppe Mauriello
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Friend or foe? Social media connections call for transparency and accountability

Friend or foe? Social media connections call for transparency and accountability | Content & Community | Scoop.it
A rose may be a rose but, on Facebook, a friend is not always a friend. Cumberland County District Judge Thomas A. Placey recently continued a preliminary hearing for a man named Barry Horn Jr.
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Why Do You Blog? Getting the Most from Blogging | Social Media Today

Why Do You Blog? Getting the Most from Blogging | Social Media Today | Content & Community | Scoop.it
Why Do You Blog? There are many different types of bloggers, all with different agendas and motivation. In order to get the most from blogging it is important to understand why you are blogging.
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Facebook Unveils New Breed of Media Apps at F8

Advertisers will be able to target Facebook users based on the kinds of content they've viewed or shared via new apps.
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5 LinkedIn Tips You Didn't Know

5 LinkedIn Tips You Didn't Know | Content & Community | Scoop.it

It may not be as dramatic as Twitter or as ubiquitous as Facebook, but LinkedIn attracts dedicated users who are serious about business. Here's how to connect with them using the fast-growing service's most powerful new tools.


Via Jamie Simmerman
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