Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!
"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."
Here's what caught my attention:
It comes down to trust
The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.
Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.
**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”
It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,
**it becomes hard to trust the advice of a Wild West web.
Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.
**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.
**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.
Jeff Bullas wrote this piece and it has information we all need to know:
"The social web has made everyone of us publishers."
Here's what caught my attention:
The Web is Crowded
If you have a large Twitter following and 1,000′s of Facebook fans then that will help your content marketing endeavours. Many of us tweet the post once and maybe share it also on Facebook with a singular news update with a link embedded and then expect traffic to come flooding in.
The cruel reality is that the web is crowded with hundreds of millions of blogs, websites and social media sites and the competition for attention in a sea of noise and buzz is so intense that most links drown before they are noticed.
Most clicks to your links in your tweets happen immediately after you have posted an update to Twitter. As time passes the retweets and Facebook likes and sharing of the links diminishes. As the link ages, the attention your links receive reduces.
Do Links Last Longer on Facebook, Twitter?
So how long is a link “alive” before people stop caring and does the type of content and where you shared it matter?
According to research by Bit.ly (the link shortening service used by millions of users), after the initial post to Facebook the half life of a link was 70 minutes (the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak)
Simon Careless wrote this post, he is an editor, publisher, oversees the Game Developers Conference shows, Gamasutra and Game Developer magazine. He has a lot to say about the massive overload of content we're all experiencing. I like his observations and we'll be hearing more from him in the near future on this subject.
What really caught my attention was a comment from one of his readers, Sarah Brin:
"Curation isn’t strictly about taste-making either–a huge part of it is becoming an interlocutor, someone who facilitates a discussion around content, as opposed to presenting content with a qualitative (and subjective) evaluation. In that regard, the democratization of curatorial tools (tumblr, twitter, all the ways we share content) is really exciting! It might usher in a new era wherein culture becomes more participatory…or it might not."
This great piece was written by Joe Pulizzi, founder of Content Marketing Institute
There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them.
"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."
Curation is more than a tactic, it is coming to forefront because
**people are overwhelmed with too much information.
If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors, but that's only my opinion.
Here are a few things that caught my attention:
Y0ur 2012 Checklist -
He says, yes, you can and should use content curation techniques, but this should be secondary.
I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.
"Focus on the true pain points of your customers and start planning content series around answering those pain points".
**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.
"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".
I believe content creators will want to seek out good content curators to curate their work. I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........
I think both are necessary in different proportions for different types of businesses.
What do you think?
Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"
Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.
Here's what caught my attention:
"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."
The Battle for Social
This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.
Social is about Sharing
All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.
If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.
For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.
From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.