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Content & Community
Information about social media in general, and content creation, content curation, and community management in particular.
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Why Human Filters are the Future of the Web

Why Human Filters are the Future of the Web | Content & Community | Scoop.it

Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!

 

Intro:

 

"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."

 

Here's what caught my attention:

 

It comes down to trust

 

The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.

 

Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.

 

**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”

 

It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,

 

**it becomes hard to trust the advice of a Wild West web.

 

Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.

 

**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.

 

**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.

 

Absolutely!

 

http://sparksheet.com/return-of-the-editor-why-human-filters-are-the-future-of-the-web/


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Welcome To The New Age Of Curation

Simon Careless wrote this post, he is an editor, publisher, oversees the Game Developers Conference shows, Gamasutra and Game Developer magazine. He has a lot to say about the massive overload of content we're all experiencing. I like his observations and we'll be hearing more from him in the near future on this subject.

 

What really caught my attention was a comment from one of his readers, Sarah Brin:

 

"Curation isn’t strictly about taste-making either–a huge part of it is becoming an interlocutor, someone who facilitates a discussion around content, as opposed to presenting content with a qualitative (and subjective) evaluation. In that regard, the democratization of curatorial tools (tumblr, twitter, all the ways we share content) is really exciting! It might usher in a new era wherein culture becomes more participatory…or it might not."

 

What are your thoughts about this?

 

http://www.simoncarless.com/?p=256

 

 


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Do Shared Links Last Longer on Twitter or Facebook?

Do Shared Links Last Longer on Twitter or Facebook? | Content & Community | Scoop.it

Jeff Bullas wrote this piece and it has information we all need to know:

 

"The social web has made everyone of us publishers."

 

Here's what caught my attention:

 

The Web is Crowded

 

If you have a large Twitter following and 1,000′s of Facebook fans then that will help your content marketing endeavours. Many of us tweet the post once and maybe share it also on Facebook with a singular news update with a link embedded and then expect traffic to come flooding in.

 

The cruel reality is that the web is crowded with hundreds of millions of blogs, websites and social media sites and the competition for attention in a sea of noise and buzz is so intense that most links drown before they are noticed.

 

Most clicks to your links in your tweets happen immediately after you have posted an update to Twitter. As time passes the retweets and Facebook likes and sharing of the links diminishes. As the link ages, the attention your links receive reduces.

 

Do Links Last Longer on Facebook, Twitter?

 

So how long is a link “alive” before people stop caring and does the type of content and where you shared it matter?

 

According to research by Bit.ly (the link shortening service used by millions of users), after the initial post to Facebook the half life of a link was 70 minutes (the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak)

 

http://www.jeffbullas.com/2011/09/13/do-shared-links-last-longer-on-twitter-or-facebook/


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