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Information about social media in general, and content creation, content curation, and community management in particular.
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Why Human Filters are the Future of the Web

Why Human Filters are the Future of the Web | Content & Community | Scoop.it

Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!

 

Intro:

 

"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."

 

Here's what caught my attention:

 

It comes down to trust

 

The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.

 

Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.

 

**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”

 

It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,

 

**it becomes hard to trust the advice of a Wild West web.

 

Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.

 

**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.

 

**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.

 

Absolutely!

 

http://sparksheet.com/return-of-the-editor-why-human-filters-are-the-future-of-the-web/


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Rescooped by LatinaComm from Curation, Social Business and Beyond
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Welcome To The New Age Of Curation

Simon Careless wrote this post, he is an editor, publisher, oversees the Game Developers Conference shows, Gamasutra and Game Developer magazine. He has a lot to say about the massive overload of content we're all experiencing. I like his observations and we'll be hearing more from him in the near future on this subject.

 

What really caught my attention was a comment from one of his readers, Sarah Brin:

 

"Curation isn’t strictly about taste-making either–a huge part of it is becoming an interlocutor, someone who facilitates a discussion around content, as opposed to presenting content with a qualitative (and subjective) evaluation. In that regard, the democratization of curatorial tools (tumblr, twitter, all the ways we share content) is really exciting! It might usher in a new era wherein culture becomes more participatory…or it might not."

 

What are your thoughts about this?

 

http://www.simoncarless.com/?p=256

 

 


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