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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Marketing Analytics | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
Content Carnivores's insight:

Add this to advances in context and authorship and the fun has already started. 

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Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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When Building Communities Isn't the Best Way to Build Links

When Building Communities Isn't the Best Way to Build Links | Marketing Analytics | Scoop.it
Posted by John-Henry
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Marketing Analytics | Scoop.it
There are great opportunities for marketers on the mobile channel, but also big challenges. Use these tips to create a mobile-first content marketing strategy.
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Mobile Spending Doubles in 2013 | Mobile Marketing Magazine

Mobile Spending Doubles in 2013 | Mobile Marketing Magazine | Marketing Analytics | Scoop.it
2013 closed with a number of records broken for online and mobile retail. In total, £91bn was spent online in 2013, according to IMRG and Capgemini, 16 per.
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Mobile marketing lessons from the Nest Labs success story ...

Mobile marketing lessons from the Nest Labs success story ... | Marketing Analytics | Scoop.it
Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.
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The Resources You Need to Master Marketing Automation [In Under 100 Words]

The Resources You Need to Master Marketing Automation [In Under 100 Words] | Marketing Analytics | Scoop.it
"Marketing automation" can mean a lot of different things, so first, let's all get on the same page. This post is great for beginners. 
If you're considering automation, consider whether you're really ready for it.
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10 MORE of the Most Remarkable Marketing Campaigns in History

10 MORE of the Most Remarkable Marketing Campaigns in History | Marketing Analytics | Scoop.it
If you read this blog, you know you'll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday...
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Dollars and Sense: Evaluating Social Media Marketing ROI

Dollars and Sense: Evaluating Social Media Marketing ROI | Marketing Analytics | Scoop.it
See where your company registers with your social media marketing ROI and determine if your business is in need of a little assistance.
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Will Native Advertising Ultimately Become the Norm? - Content ...

Will Native Advertising Ultimately Become the Norm? - Content ... | Marketing Analytics | Scoop.it
In this week's This Old Marketing podcast, Joe and Robert explore the news on native advertising - and the insane growth projected for the technique in 2014.
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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 1)

Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 1) | Marketing Analytics | Scoop.it
SAP plans to step-up business integration a notch further with an extension to SAP Jam that aims to deliver personalized information to enhance organizational (#1M1M #entrepreneurs Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and...
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Sneak Preview of Hatch, Portland's New Co-work Space for Social ...

Sneak Preview of Hatch, Portland's New Co-work Space for Social ... | Marketing Analytics | Scoop.it
We recently spoke with Jon-Paul Bowles about Hatch, a new community innovation lab and co-working space for Portland social entrepreneurs. Jon-Paul is working with Hatch and Springboard Innovation Founder Amy Pearl ...
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Billing problems plague insurers

Billing problems plague insurers | Marketing Analytics | Scoop.it
insurers are dealing with their own technical and administrative problems.
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2014 Local Marketing Checklist - ClickZ

2014 Local Marketing Checklist - ClickZ | Marketing Analytics | Scoop.it
2014 Local Marketing Checklist
ClickZ
It has been a few years since I put together a recommended Integrated Local Marketing Checklist. In fact, the last one I published was SMB Must-Haves 2011.
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Marketing Analytics | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
Content Carnivores's insight:

Add this to advances in context and authorship and the fun has already started. 

more...
Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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The Biggest Content Marketing Analysis Mistake? - Business 2 Community

The Biggest Content Marketing Analysis Mistake? - Business 2 Community | Marketing Analytics | Scoop.it
The Biggest Content Marketing Analysis Mistake?
Business 2 Community
Traffic Analysis Mistake – Mo' Bounce Rate, Mo' Problems!
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Mobile Content Marketing - What You Need to Know: Pros, Cons ...

Mobile Content Marketing - What You Need to Know: Pros, Cons ... | Marketing Analytics | Scoop.it
Successful mobile marketing is all about context. A study by Nielsen and Google found that “in the moment” searches are by far the most popular with 85% of s.
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One Size Does Not Fit All | Mobile Marketing Magazine

One Size Does Not Fit All | Mobile Marketing Magazine | Marketing Analytics | Scoop.it
Mike Richardson, MD of Maximizer Software EMEA, offers advice on choosing a CRM system for the mobile era The continuing rise of mobile technology has raised.
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Social Media Metrics – Perfection Of Means ... - Marketing Land

Social Media Metrics – Perfection Of Means ... - Marketing Land | Marketing Analytics | Scoop.it
We've come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer's toolkit. Social media tak.
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How to Be a Writing God

How to Be a Writing God | Marketing Analytics | Scoop.it
A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section.
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Six Links Worthy Of Your Attention #187

Six Links Worthy Of Your Attention #187 | Marketing Analytics | Scoop.it
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
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Are businesses tracking social media marketing ROI correctly?

Are businesses tracking social media marketing ROI correctly? | Marketing Analytics | Scoop.it
A survey done by Econsultancy stated that 47% of companies have not been able to measure results from their social media activities. The reason is simple - no strategy.
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6 Fiends that Steal Clarity from Your Business Storytelling Efforts

6 Fiends that Steal Clarity from Your Business Storytelling Efforts | Marketing Analytics | Scoop.it
One of the most common questions in content marketing is, “What is high-quality content?” Unfortunately, there is no simple answer. Quality has technical aspects, such as grammar, as well as more qualitative dimensions, ...
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Top 10 Social Networks Entrepreneurs Must Join

Top 10 Social Networks Entrepreneurs Must Join | Marketing Analytics | Scoop.it
And their pros/cons. (Top 10 Social Networks Entrepreneurs Must Join - Business Insider http://t.co/uivpva8Bf3)
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Be A Leader In Your Industry: Help Others

Be A Leader In Your Industry: Help Others | Marketing Analytics | Scoop.it
Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry.
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The ABCs of Content Marketing: A Glossary of Terms

Read this glossary of terms to make sure you're fluent in all the content marketing speak you should know.

Via Stefano Principato
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PivotPointBrands's curator insight, January 15, 2014 11:56 AM

Very handy in this world of market-speak and TLAs (3-letter acronyms).

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31 Must-Read Social Media Marketing Articles | Social Media ...

31 Must-Read Social Media Marketing Articles | Social Media ... | Marketing Analytics | Scoop.it
See which social media marketing articles our writers found most valuable and helpful.
Content Carnivores's insight:

Handy!

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