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Infographics: How to Guarantee Content Marketing Success | Heidi Cohen

Infographics: How to Guarantee Content Marketing Success | Heidi Cohen | Content café | Scoop.it
Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader.
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Producing and publishing content as a regular marketing effort
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One Kings Lane Selects Instart Logic to Deliver Rich Visual Content to Customers - Business Balla

One Kings Lane Selects Instart Logic to Deliver Rich Visual Content to Customers - Business Balla | Content café | Scoop.it
RT @ballaballaco: One Kings Lane Selects Instart Logic to Deliver Rich Visual Content to Customers http://t.co/f5pOxx1QDG - Balla Networks
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Why Content Marketing is Not Branding

Why Content Marketing is Not Branding | Content café | Scoop.it
It would appear that our buzzword du jour is "content marketing." You might have noticed that they talk about it a lot here on Copyblogger. (If you
Eelco Kraefft's insight:

Chris Brogan betoogt op Copyblogger dat content marketing meer ten dienste staat van verkoop dan van 'branding'.

 

Quote:

If you’re writing what you intend to be “content marketing,” you had better be helping your market make a decision of some kind.

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How to Get More From Every Piece of Content You Produce

How to Get More From Every Piece of Content You Produce | Content café | Scoop.it
This post is sponsored by Viewbix – Easily add apps and calls to action to your video. Content creation must involve strategy. That’s the part that you must understand or its production is li...
Eelco Kraefft's insight:

Drie redenen om dit artikel ter harte te nemen. Ten eerste is het echt iets voor crisitijden om meer uit iets te willen halen dat je toch al doet. Ten tweede hebben de vele social media waar we massaal van gebruik zijn gaan maken in de hand gewerkt dat veel content erg vluchtig is geworden. Ten derde doet content marketing (of hoe je't noemen wilt) nu alweer een tijdje mee als een (pull) marketing vorm die er toe doet. Het is  daarom onvermijdelijk dat nu ook beter wordt gekeken welk rendement je daarvan hebt, welk rendement je mag verwachten en wat je dus eventueel laat liggen.

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How To Visualize Ideas, Information & Data Using Sketchnoting

How To Visualize Ideas, Information & Data Using Sketchnoting | Content café | Scoop.it
If you’re a student or someone who takes notes a regular basis, you may be interested in a fun and even artistic movement called Sketchnoting. Sketchnoting is like notetaking, but it includes visual notes as well as words.
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Infographics: How to Guarantee Content Marketing Success | Heidi Cohen

Infographics: How to Guarantee Content Marketing Success | Heidi Cohen | Content café | Scoop.it
Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader.
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Six Tips to Improve Your Visual Storytelling (without design expertise)

Six Tips to Improve Your Visual Storytelling (without design expertise) | Content café | Scoop.it

There’s a reason the line “a picture is worth a thousand words” became a cliché.

 

To debate whether it’s 1,000 words or 1,055 words misses the point. A visual pulls the reader into the narrative and enhances the storytelling.

 

Photo sites like Flickr make it easy to add photos into your blog posts.

 

You can do better.

 

Here are six tips to upgrade your visuals from the garden-variety photos available in the public domain. Equally important, they don’t require design expertise, just a pinch of cleverness.


Via Gregg Morris
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Peter Fruhmann's comment, February 8, 2013 1:37 AM
Nothing new for me in here, but surely useful for starting bloggers and/or presenters...
Peter Fruhmann's curator insight, February 8, 2013 1:39 AM

Nothing new for me here, but certainly useful for starting bloggers and/or presenters

 

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5 Key Lessons Learnt from 2 Years of Content Marketing

5 Key Lessons Learnt from 2 Years of Content Marketing | Content café | Scoop.it
Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget?

Via Ally Greer
Eelco Kraefft's insight:

De 5 'lessen' die Leo Widrich leerde over content marketing voor ZZP en MKB zijn wat mij betreft goede regels om in gedachten te houden als je werkt aan content als onderdeel van je marketing.

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Ally Greer's curator insight, November 27, 2012 8:56 PM

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.


At the time of its creation, Buffer App didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, the co-founders asked themselves, “if no one else will write about us, why can’t we just write about ourselves?”


Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing:


1. Pick Quantity over Quality

2. The Hidden Power of Images

3. Copy and Steal

4. Help 1 other person with each piece of content.

5. Show your passion and culture

Barbara Kurts's comment, January 9, 2013 6:08 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 8:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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How to Create Stunning Infographics in 30 Minutes or Less

How to Create Stunning Infographics in 30 Minutes or Less | Content café | Scoop.it
Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less.
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3 Trends That Will Define The Future Of Infographics

3 Trends That Will Define The Future Of Infographics | Content café | Scoop.it
Now that everyone loves them, early adopters and forward thinkers want to know what is next for the infographic. Is this just the beginning of a visual revolution, or have they already jumped the shark?
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