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How 7 Forward-Thinking Brands Are Engaging with Customers on Vine

How 7 Forward-Thinking Brands Are Engaging with Customers on Vine | Content | Scoop.it
While social networks can be great places to engage customers, many brands still haven't found their footing on Facebook, Twitter, and the like. Producing meaningful content that customers want to share poses a perennial problem.

Via Alessandro Rea
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Rescooped by Valerie Tyson from Public Relations & Social Media Insight
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Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over

Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over | Content | Scoop.it

Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...

 

The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.

 

Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 2013 3:22 PM

Each of the new video services have advantages and slightly different features. Smart marketers might try to use both as they have different audiences and demographics.

Katie Wight's curator insight, July 8, 2013 6:03 PM

Do you use Instagram or Vine for video?