Storytelling Mastery
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Businesses Using Visual Storytelling on Facebook | Social Media Today

Businesses Using Visual Storytelling on Facebook | Social Media Today | Storytelling Mastery | Scoop.it
Let’s take a look at some of the imaginative ways brands are using visuals to tell compelling stories on Facebook – and how they are generating real engagement.
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Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business

Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business | Storytelling Mastery | Scoop.it

A Stanford GSB professor of marketing explains why engaging your audience is key to success. 

Valerie Sing's insight:

Even brands need to tell stories in compelling ways, building in with twists and turns, throwing out industry jargon, adding elements of surprise, but always remaining authentic to themselves.

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This Will Be the Top Business Skill of the Next 5 Years

This Will Be the Top Business Skill of the Next 5 Years | Storytelling Mastery | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Valerie Sing's insight:

From personal to business stories, the art of storytelling is alive and well and living on the internet. As marketers, brands who tell the best and most authentic stories will be most successful.

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How to Build an Audience with Story (From America's Greatest Living Playwright) - Copyblogger

How to Build an Audience with Story (From America's Greatest Living Playwright) - Copyblogger | Storytelling Mastery | Scoop.it
The writer runs this show. But what is a well-told story? How do we know we’re getting down to the true thing?
Valerie Sing's insight:

The Information Age has come to an end. It's simultaneously too much and too little - quantity vs. quality. Yes, it's a buzz word, but let's face it, in this digital realm, storytelling is coming into it's own.

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Marketing the Moon: David Meerman Scott on the Power of Storytelling

Marketing the Moon: David Meerman Scott on the Power of Storytelling | Storytelling Mastery | Scoop.it

Selling Learn about NASA's marketing strategy for its Apollo program through this interview with Marketing the Moon co-author David Meerman Scott.

Valerie Sing's insight:

Telling the Story of the Moon Landing - A revolutionary PR exercise that had to fight for its mission, and eventually proved the power of collaboration.

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5 Core Elements Every Innovator Needs to Master: Your Origin Story

5 Core Elements Every Innovator Needs to Master: Your Origin Story | Storytelling Mastery | Scoop.it
Valerie Sing's insight:

This post demonstrates so well how to talk about storytelling with a story.

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