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The ‘King of Clickbait’ on going viral, why old media stumbles

The ‘King of Clickbait’ on going viral, why old media stumbles | Content | Scoop.it
The “King of Clickbait’s” domain in downtown Chicago looks more like a spare and makeshift newspaper newsroom, relocated to a warehouse adjacent to an expressway after a tornado, …
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Build Better Facebook Videos by Using Insights Data | Simply Measured

Build Better Facebook Videos by Using Insights Data | Simply Measured | Content | Scoop.it
Videos seem to be all we hear about lately. New native videos on Twitter, enhanced video service on Snapchat, and in their Q4 2014 Earnings Call, Mark Zuckerberg announced that there are over 3 billion video views on Facebook each day. This number is no fluke. Facebook is putting serious weight behind native videos, which now autoplay…
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How to Run an Inbound Marketing Campaign

How to Run an Inbound Marketing Campaign | Content | Scoop.it
With this free checklist from HubSpot, you can get a new framework for campaigns that solves for common marketing problems.
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20 questions to ask before launching a content strategy

Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importa...
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The Complete Guide to Choosing a Content Calendar

The Complete Guide to Choosing a Content Calendar | Content | Scoop.it
All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.
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PR Moment | The golden era of PR stunts is back and this time its digital - Blog: PR Moment

PR Moment | The golden era of PR stunts is back and this time its digital - Blog: PR Moment | Content | Scoop.it
When it comes to connecting with consumers, there’s nothing like a real immersive experience says Jo Dunn, head of experience at ProKreate
: PR Moment - Home of Public Relations
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How to create content that gets noticed - Weber Shandwick Asia Pacific

How to create content that gets noticed - Weber Shandwick Asia Pacific | Content | Scoop.it
Publishers are adapting to the new native advertising environment. Brands must do the same
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Not more content marketing; content marketing that does more | Marketing Magazine

Not more content marketing; content marketing that does more | Marketing Magazine | Content | Scoop.it
Not more content marketing; content marketing that does more, Brands are now publishers, using storytelling to engage consumers - their
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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Content | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Content | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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Should Public Relations Claim Control of Content Marketing? - Jeffbullas's Blog

Should Public Relations Claim Control of Content Marketing? - Jeffbullas's Blog | Content | Scoop.it
At the heart of content marketing is storytelling and communication which enhances brand reputation. So should PR claim control of content marketing?
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Create Brand Evangelists | Social Media Today

Create Brand Evangelists | Social Media Today | Content | Scoop.it
Social media has become such a prevalent part of our lives that it’s easy to forget that it is still a fairly new medium for businesses.
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Why User-generated Content Marketing is the New SEO in Hummingbird Era - The Filemobile Blog

Why User-generated Content Marketing is the New SEO in Hummingbird Era - The Filemobile Blog | Content | Scoop.it
Blogging is dying, SEO is seemingly dead and technology is ruining us. Everyday we find a new reason to complain about life.
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You Can Now Embed Twitter Video On Your Website

You Can Now Embed Twitter Video On Your Website | Content | Scoop.it
Twitter has launched an embedding feature for Twitter-hosted videos, letting you put any movies shot using its native video capture and publishing tool on..
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Choosing a Content Calendar | Social Media Today

Choosing a Content Calendar | Social Media Today | Content | Scoop.it
Do you know what you're posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year? We don't have things figured out quite to that extreme here at Buffer, but we do have some idea of what's ahead.
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14 Tips To Source and Create Great Content For Social Media - Jeffbullas's Blog

14 Tips To Source and Create Great Content For Social Media - Jeffbullas's Blog | Content | Scoop.it
A question I often hear is how do you create great unique content?  What most people and companies don’t realise is that they have great content it just happens to be offline in Silos, files on computers that are waiting to be repurposed for online. It can be interviews or press releases that can be edited, summarized [...]
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Content | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
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For the Best Content Marketing, Be the Master of Your Craft

For the Best Content Marketing, Be the Master of Your Craft | Content | Scoop.it
If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
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PR Moment | Great content isn’t enough – you must pay to play - Opinion: PR Moment

PR Moment | Great content isn’t enough – you must pay to play - Opinion: PR Moment | Content | Scoop.it
Zero sum game. The end of organic reach on Facebook (and the eventual demise of organic reach entirely) is discussed by Jim Hawker, co-founder of PR agency Threepipe, who says it is time to start paying to promote content : PR Moment - Home of Public Relations
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Text to Video: How to Transform PDF Files Into Engaging Videos - SocialTimes

Text to Video: How to Transform PDF Files Into Engaging Videos - SocialTimes | Content | Scoop.it
One way marketers can deal with a lack of resources is to turn company brochures and PDF documents into highly-engaging videos.
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How to Build a Content Calendar (Plus a Free Template for 2014)

How to Build a Content Calendar (Plus a Free Template for 2014) | Content | Scoop.it
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. Use this free template to learn how to build a content calendar for your 2014 content marketing success.
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The Science of Great Digital Content Ideas

The Science of Great Digital Content Ideas | Content | Scoop.it
How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post.
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Is This the Content Marketing Editorial Calendar to Beat All Others?

Is This the Content Marketing Editorial Calendar to Beat All Others? | Content | Scoop.it
Could CoSchedule be the best WordPress editorial calendar around? Sharon Hurley Hall takes the social media and blog post scheduling tool for a test drive.
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Ten Brilliant Marketing Minds, One Mindset | Social Media Today

Ten Brilliant Marketing Minds, One Mindset | Social Media Today | Content | Scoop.it
I present to you a group of content marketing leaders. Ten marketing minds you should tune into to learn from, gather valuable points of view and sharpen your skills. Then, I'll share with you the vision this all-star team shares—the secret that gives content marketing its wings.
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Hire the Right Journalist for Your Content Marketing Team

Hire the Right Journalist for Your Content Marketing Team | Content | Scoop.it
You can't hire just any journalist for your content marketing team and expect them to succeed. Here's how to hire the right one.
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