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Rescooped by Rhonda Hurwitz from The MarTech Digest
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Content Curation & SEO: A Bad Match? - Search Engine Watch | #TheMarketingAutomationAlert

Key excerpt...

 

[Cutts] also talks about including access to information that isn't otherwise generally available. Here are some ideas on how you can make it quite different:

Recognized Expert Analysis: In addition to producing the list of resources, add commentary and analysis from recognized experts and cement that with rel=author tagging. This is where the "editorial voice" and "distinctive point of view" come in.Unique Expert Reviews: Include expert reviews and commentary on the curated content. The key here: these reviews aren't published elsewhere. Rel=author tagging is a good idea here, too.Data Sources: Accessing data sources not available to Google is also useful. Bear in mind, though: it's critical that these data sources be very distinct and differentiated in a way that will be immediately obvious to both users and Google.Freshness: If you have a method for updating this in real time, and significantly faster than Google does, this may work as well. Note: a regurgitated news feed fails this test.

 


Via marketingIO
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marketingIO's curator insight, August 26, 2013 11:50 AM

Content curation does NOT hurt your SERP, but it won't help either UNLESS you add value. Plain 'ol RSS feeds into your site add nothing, however, if you are putting effort into finding the right content, then adding intelligent commentary, then tag it with the rel=author (to add to your Google Authorship ranking).


Add value, and you'll be fine!


Peg Corwin's curator insight, August 26, 2013 4:38 PM

Very interesting post on what it will take to get Google to index your curated content.  Do read comment from Marketing Automation.



Rescooped by Rhonda Hurwitz from Content Curation World
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Copyright, Ethics & Fair Use in Content Curation: Best Practices and Real-World Examples

Copyright, Ethics & Fair Use  in Content Curation: Best Practices and Real-World Examples | content | Scoop.it

Via Robin Good
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Andreas Kuswara's curator insight, February 27, 2013 11:09 PM

with the increase in mash-up content, the issues of IP such as this would need our attention and commonsense.

Media&Learning's curator insight, February 28, 2013 3:40 AM

Features, best practices, copyright, use and examples of content curation. Basically everything it is useful to know about content curation. Plenty of useful information.

Original scoop by Robin Good,

Author: Pawan Deshpande of Curata

Full guide: http://www.contentcurationmarketing.com/content-curation-copyright-ethics-fair-use

Mary Dawson's curator insight, June 21, 2013 11:39 AM

I am very aware of the fact that I am using a digital curation site to highlight external resources about images and Copyright and therefore it seems sensible to highlight some of the pitfalls of this approach.  I note that the Scoop.it example does not come out of this too well!

Rescooped by Rhonda Hurwitz from Digital Technologies for Teachers and Career Practitioners
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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | content | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content

Via Dr Peter Carey
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Still worth reading: Fitzgerald, Brian F. (ed.): Open Content Licensing. Cultivating the Creative Commons (2007)

Still worth reading: Fitzgerald, Brian F. (ed.): Open Content Licensing. Cultivating the Creative Commons (2007) | content | Scoop.it

"Open Content Licensing: Cultivating the Creative Commons brings together papers from some of the most prominent thinkers of our time on the internet, law and the importance of open content licensing in the digital age."

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Rescooped by Rhonda Hurwitz from Social Media Content Curation
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Magnify Teams Up With AOL To Bring Curated, Premium Video Content To Publishers | TechCrunch

Magnify Teams Up With AOL To Bring Curated, Premium Video Content To Publishers  | TechCrunch | content | Scoop.it

Excerpted from article:

"As the volume of content on the Web continues to explode, with no sign of slowing down, Magnify founder and CEO Steve Rosenbaum says that he thinks consumer content consumption is fundamentally changing. Video curators, which have become critical to discovering, organizing, and contextualizing content, will play an increasingly important role.

 

Magnify gives them the opportunity to offer curated video experiences, along with providing them with the tech to upload and share videos, create playlists, offer commenting, reviewing, content controls, analytics, and monetization options.

 

Today, Magnify is taking a big step in that direction by announcing a partnership with Aol that will make its library of nearly 420,000 videos available to curators using Magnify’s platform.

 

Rosenbaum says that this partnership is important because, until now, it’s been hard to get paid for curation. As a result, monetizing curation by way of premium content is becoming increasingly popular, he says.

 

The partnership is a boost for Magnify’s current users, as well, as the content they offer is going to get more diversified in terms of its sources. Through Aol, Magnify will add 40 content sources its curation platform in everything..."

 

Read full original article here:

http://techcrunch.com/2012/09/20/magnify-teams-up-with-aol-to-bring-curated-premium-video-content-to-publishers/


Via Giuseppe Mauriello
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Rescooped by Rhonda Hurwitz from Content Curation World
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The Six Pillars of SEO-Friendly Curated Content

The Six Pillars of SEO-Friendly Curated Content | content | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.

Via Robin Good
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Robin Good's curator insight, August 26, 2013 9:54 AM



I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.


But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.


As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:


1) put a lot of effort into their curation


2) have a strong editorial voice and


3) a distinctive point of view



and which heavily rely on:


4) recognized expert analysis7cmmentary and reviews


5) access to data otherwise not accessible


6) freshness




Rightful. Useful. 8/10


Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match 




ManufacturingStories's curator insight, August 27, 2013 10:33 PM

Robin - Another valuable and outstanding summary!

Rescooped by Rhonda Hurwitz from Transformational Teaching and Technology
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USC Contributes Content to Digital Public Library -- Campus Technology

USC Contributes Content to Digital Public Library -- Campus Technology | content | Scoop.it
The University of Southern California (USC) Libraries has partnered with the Digital Public Library of America (DPLA) as a content hub and has contributed more than 250,000 items from its own digital library to the DPLA.

Via Chris Carter
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Gumroad Expands Its Tools For Selling Digital Content With New Pre-Order ... - TechCrunch

Gumroad Expands Its Tools For Selling Digital Content With New Pre-Order ... - TechCrunch | content | Scoop.it
Gumroad Expands Its Tools For Selling Digital Content With New Pre-Order ...
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Amazon launches Kindle, Kindle Store and self-publishing platform ...

Amazon launches Kindle, Kindle Store and self-publishing platform ... | content | Scoop.it
Amazon launched Kindle, the Kindle Store and the Kindle self-publishing platform in Mexico on Thursday.
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Rescooped by Rhonda Hurwitz from 21st Century Learning and Teaching
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Social News Gathering, Curation and Syndication Platform: Spundge

Social News Gathering, Curation and Syndication Platform: Spundge | content | Scoop.it

Robin Good: Expressedly designed for journalists and newsrooms Spundge is a unique social news discovery, curation and syndication platform that facilitates the discovery, selection and distribution of news content across multiple channels.

 

Spundge works with topic-specific containers called "notebooks", which you can create and configure to work around any specific topic, event, company or issue you are interested in following.

 

Spundge taps into YouTube, Twitter, Instagram, Flickr, Soundcloud and Facebook to gather relevant content around your specified topics, as well as into RSS feeds and OPML files that you specify. All these can then be easily filtered (by keyword, time, location, and language) and curated manually before being published inside any topic-specific "notebook".

 

Notebooks can be made public or private and their contents can be shared on all major social media networks as well as being syndicated outside of Splundge in a number of different ways.

 

The PRO version of Spundge adds a number of useful features to the free base version, including:

 

Custom editor - create, write, format and edit your own multimedia posts integrating text, images and video clips with extreme ease.

 

Personal customized dashboards - these allow you to collect and organize in one page streams from different notebooks, traffic and social sharing data and more.

 

Syndication - syndicate to major socia platforms such as Twitter and Facebook as well as to Wordpress and Mialchimp.

 

Collaboration - invite co-editors, curators, newsmasters to complement your work or to fuel a common newsroom activity allowing everyone to track, review, comment and edit individual notebooks.

 

Embedding - standard embed code to publish/integrate any notebook inside any website or blog page.

 

Analytics - Acces to detailed traffic data.

 

Smart attribution - Spundge automatically tracks original sources from where you are picking content, images or video clips and automatically credits them.

 

Custom sources - plug-in private RSS feeds or your own API to feed unique proprietary content into your notebooks.

 

Free version available.

 

Read The Nieman Journalism Lab review of Spundge: http://www.niemanlab.org/2012/09/first-look-spundge-is-software-to-help-journalists-to-manage-real-time-data-streams/

 

For more info: http://www.spundge.com/

 

 


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Rescooped by Rhonda Hurwitz from MBSIB: Money & Hustle
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3 SEO Methods to Repurpose Great Content

3 SEO Methods to Repurpose Great Content | content | Scoop.it

Excerpted from article on Search Engine Watch:
"My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.

Normally, posting duplicate content on your website is a bad idea. However, the following three strategies address the duplicate content issues and enhance your website’s user experience, RSS feeds, and email marketing.

***Benefits of Republishing Content on Your Website

- Show off your content to your loyal website visitors:
By posting your external publications on your own website, you're allowing WordPress, or any other CMS, to display the thumbnail, an excerpt, and an article link on your website providing easy access to your amazing content.

- Displayed in RSS feeds:
a) Accessible by RSS Readers;
b) Included in your email marketing.

*** 3 Strategies for Reposting on Your Website

Method 1: Reference with a summary:
Summarizing a publication is a great way to generate new content for your website while referencing the original publication.

Method 2: rel=canonical:
If you have multiple sites that you own or control and publish content that is useful to the users of each individual site, then this method is preferred. By including an rel=canonical tag in the head section of your page that links to the original source, you can control which property Google displays in the search results and obtains PageRank.

Method 3: 301 redirect:
If you're struggling to find time to summarize your publications and are worried about confusing the search engines with the rel=canonical tag method, you can simply repost your article and apply a 301 redirect."

Read full original article here:
http://searchenginewatch.com/article/2284963/3-SEO-Methods-to-Repurpose-Great-Content

 


Via Giuseppe Mauriello, The New Media Moguls
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Vinish Garg's comment, August 5, 2013 12:10 AM
Interesting insights, thanks for sharing!
Rescooped by Rhonda Hurwitz from Public Relations & Social Media Insight
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Why the Washington Post is smart to try sponsored content, and why others should too | paidContent

Why the Washington Post is smart to try sponsored content, and why others should too | paidContent | content | Scoop.it

The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.

 

Like virtually every other traditional media outlet, the Washington Post has been squeezed hard by the decline in print advertising revenue and the inability of digital ad revenue to fill that gap. Unlike almost every other outlet, however, thePost has resisted putting up a paywall (for now at least) and instead has been experimenting with other methods of monetization. Its latest venture is sponsored content — something that is controversial, but deserves to be tried by anyone interested in figuring out how digital content works now....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 5, 2013 10:53 PM

Balancing brand journalism or native advertising with real journalism in order to generate the revenue needed to survive.