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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | Content | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

 

What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:


Via Jeff Domansky
Hanin Abu Al Rub's insight:

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing

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Jeff Domansky's curator insight, October 19, 2013 10:24 AM

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

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How Pinterest and Google Plus Can Work for B2B Social Media

How Pinterest and Google Plus Can Work for B2B Social Media | Content | Scoop.it
Rob Zaleski, Marketing Manager for MarketingProfs, joins the Social Pros Podcast this week to discuss his priorities in his new position at the company, the nuances of running marketing for a company that targets marketers, and how he manages the...
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Convince and Convert: Social Media Strategy and Content Marketing Strategy

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Case Study: Developing Personas: B2C in a B2B World - State of Digital

Case Study: Developing Personas: B2C in a B2B World - State of Digital | Content | Scoop.it
Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas in a B2B World

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3 Ways to Improve the Quality of Your B2B Sales Leads

3 Ways to Improve the Quality of Your B2B Sales Leads | Content | Scoop.it
Most B2B companies (and companies in general) are laser-focused on generating more leads. It’s always about the leads. However as with most things, it’s not just about volume, but rather,…

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The Smartphone App Wars Are Over, and Apple Won | TIME.com

The Smartphone App Wars Are Over, and Apple Won | TIME.com | Content | Scoop.it
How the company would contend with a post-app era isn't so obvious, though.
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Not convinced...

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5 Secrets Of Content Marketing In 90 Seconds

5 Secrets Of Content Marketing In 90 Seconds | Content | Scoop.it
RT @sourcePEP: 5 Secrets Of #ContentMarketing In 90 Seconds
http://t.co/cNGEnYEVPm
#Marketing #socialmedia #entrepreneur #smallbusiness #st…
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It’s Not About Going Viral – It’s About Being Relevant

It’s Not About Going Viral – It’s About Being Relevant | Content | Scoop.it
B2B Video: It’s Not About Going Viral – It’s About Being Relevant - Business 2 Community http://t.co/KwnmY2175m
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Good video...

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Google Announces Open Automotive Alliance To Drive Android Into Connected Cars

Google Announces Open Automotive Alliance To Drive Android Into Connected Cars | Content | Scoop.it
Google is hoping to do it again with Android — and cars. The 2007 Open Handset Alliance helped drive Google’s mobile OS from new-kid-on-the-block to dominant force in smartphones.
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2013: The Year in 365 Pictures

2013: The Year in 365 Pictures | Content | Scoop.it
Looking back, 2013 has proven to be a turbulent, unsettling year. Here, for the third year in a row, TIME has picked a photograph for each day, compiling a yearbook of the highs and lows.
Hanin Abu Al Rub's insight:

Amazing collection... Each hold a story about humanity and different earthly elements...

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Improve Lead Nurturing with Social Selling

Improve Lead Nurturing with Social Selling | Content | Scoop.it
In B2B sales, lead nurturing is a process that's used to reduce the lead time, which could normally take up to a year to close.
Hanin Abu Al Rub's insight:

According to Social Media Today, companies that excel at lead nurturing generate 50% more sales

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Google Wants To Build The Ultimate Personal Assistant

Google Wants To Build The Ultimate Personal Assistant | Content | Scoop.it
Google Search is changing rapidly. Given the company’s love of small, rapid-fire updates, its sometimes hard to keep track of where the company is going, but earlier this month, at the LeWeb conference in Paris, Google Engineering Director Scott...
Hanin Abu Al Rub's insight:

You will interact with Google on something that may not even have a screen.

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What Are The Benefits Of Using Facebook Marketing? - Profitable Affiliate Business

What Are The Benefits Of Using Facebook Marketing? - Profitable Affiliate Business | Content | Scoop.it
Communication is easy thanks to Facebook. Social media sites are very popular because people love the communication. If you want to use this to your advantage by using Facebook for marketing purposes then you’ll find the information you need here.
Hanin Abu Al Rub's insight:

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. 

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10 Things In Tech You Need To Know...

10 Things In Tech You Need To Know... | Content | Scoop.it
Here's what you need to know.
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One article about 10 others... read them...

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14 Things Every Google Employee Must Do Before They Quit (GOOG)

14 Things Every Google Employee Must Do Before They Quit (GOOG) | Content | Scoop.it
Even if you want to work at Google, you probably don't want to be there forever.
Well, it turns out there's a bucket list for Googlers, too. A bunch of former Googlers listed everything you should do before you leave the company on Quora.
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Google's perks...

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5 Reasons to Outsource Your Content Marketing in 2015 - Business 2 Community

5 Reasons to Outsource Your Content Marketing in 2015 - Business 2 Community | Content | Scoop.it
What will your 2015 content marketing resolution be? For some of you, it may be to get a content marketing strategy in place—at long last! For others, it may be to expand onto other social platform…
Hanin Abu Al Rub's insight:

Expand your business and enjoy different talents...

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B2B Business Development Using Social Media

B2B Business Development Using Social Media | Content | Scoop.it
Marketing for B2B Business Development became confused in 2008-2009 when social media took off. Before that marketing was relatively easy to do, just put your ad in the yellow pages and maybe a couple of trade publications, clap your hands and call it done for the year. Maybe if you were really hard-core you had a drive-to-web campaign using direct mail, but basically, it was pretty contained and involved just paying and then waiting for leads to roll in.

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How can B2B companies take advantage of Facebook retargeting? - Inside Facebook

How can B2B companies take advantage of Facebook retargeting? - Inside Facebook | Content | Scoop.it
Facebook’s retargeting offerings, such as Custom Audiences and mobile app ads, have given a huge boost to the gaming and retail advertising sectors. Through retargeting, game developers have been able to gain installs and re-engage lapsed players, while retailers have … Continue reading →

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The Future of Online Video Marketing

The Future of Online Video Marketing | Content | Scoop.it
Content - Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from ...
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#VideoContent... good insight on future business...

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Why You Should Discuss Content Marketing Strategy Before Tactics

Why You Should Discuss Content Marketing Strategy Before Tactics | Content | Scoop.it

Basic/ Digest...

 

Any time the issue of whether to pursue a content marketing strategy comes up, the following questions should be asked:

-- >  Why do we want to participate in content marketing?

-- >  Who do we need to convince that our content marketing will be valuable? 

-- >  What investments are required to make your content marketing effective?

-- >  How innovative is your organization?

-- >  How will customers and prospects potentially benefit from your efforts?

-- >  Where will people be looking for this content?

-- >  What risks are involved?

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 


Via iNeoMarketing
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Informative...

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iNeoMarketing's curator insight, January 12, 7:24 PM

Basic questions to help you self-audit your thinking before diving in and spending. Not rocket science, but common sense.

Gerry Robert's curator insight, January 14, 6:09 PM

Authors who do content marketing earn 10 times more than traditional authors. Great advice. 

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Mashable Raises $13 Million, Its First Ever Outside Investment - Small Business Trends

Mashable Raises $13 Million, Its First Ever Outside Investment - Small Business Trends | Content | Scoop.it
Mashable Raises $13 Million, Its First Ever Outside Investment Small Business Trends So it should be no surprise to learn that Mashable has raised $13 million in private equity funding — even if its the first funding the news site has received in...
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Social Recruiting: How To Be Awesome On Facebook - Social-Hire

Social Recruiting: How To Be Awesome On Facebook - Social-Hire | Content | Scoop.it
Social Recruiting: How To Be Awesome On Facebook http://t.co/0h7lFDLOXO
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Self Promotion is the Worst Promotion

Self Promotion is the Worst Promotion | Content | Scoop.it
Acting as your own PR agent is easy: All it takes is a little guts, a little determination, and in extreme cases very little self-awareness.Maybe that’s why we all try, to some degree, to promote (Self Promotion is the Worst Promotion
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How to Dominate the Entire First Page of Google

How to Dominate the Entire First Page of Google | Content | Scoop.it
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.
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Dominating the first page of Google requires an understanding of the various data types Google displays...

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Our Favorite Sounds Of 2013

Our Favorite Sounds Of 2013 | Content | Scoop.it
The year 2013 has been one of changes, additions, and collaboration here at Designing Sound and we want to thank all of our readers for their attention, suggestions, contributions, and overwhelming...
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Amazing compilation...

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The 50 Best iPhone And iPad Games Of 2013

The 50 Best iPhone And iPad Games Of 2013 | Content | Scoop.it
One important note: the two biggest iOS hits of 2013 – Candy Crush and Minecraft – aren’t included because they came out in 2012 and 2011 respectively.
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If you like games you will will like this one...

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6 Ways to Get More Leads With Mobile Marketing

6 Ways to Get More Leads With Mobile Marketing | Content | Scoop.it
This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands.  Most lead generation tactics are...
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All the way with # 4- Optimize Content for a Mobile Screen
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