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Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing

Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing | Content | Scoop.it

The Lost Steve Jobs Interview
Found two minutes of the best product development vs. process discussion in this amazing Steve Jobs interview. The "lost" interview takes place when Jobs is out of Apple and running Next and it is chock a block full of incredible thoughts and masterful insight (as one would expect).

I copied 2 minutes out of the middle because it was the best two minutes I've ever heard about how creating greatness is always under attack and what you have to do about it (to create magical products).

 


Via Martin (Marty) Smith
Hanin Abu Al Rub's insight:

The man said so...

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Phil Meeks's comment, September 23, 2013 1:16 PM
Wow factors of intelligence
Will Arnett's curator insight, September 24, 2013 4:09 AM

smashsolutions.com

Ellen Naylor's curator insight, September 27, 2013 12:03 PM

This is insightful. As companies get larger they let process dictate more than content, that is creativity and pushing things ahead. That's what Steve goes into.

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The Smartphone App Wars Are Over, and Apple Won | TIME.com

The Smartphone App Wars Are Over, and Apple Won | TIME.com | Content | Scoop.it
How the company would contend with a post-app era isn't so obvious, though.
Hanin Abu Al Rub's insight:

Not convinced...

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5 Secrets Of Content Marketing In 90 Seconds

5 Secrets Of Content Marketing In 90 Seconds | Content | Scoop.it
RT @sourcePEP: 5 Secrets Of #ContentMarketing In 90 Seconds
http://t.co/cNGEnYEVPm
#Marketing #socialmedia #entrepreneur #smallbusiness #st…
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It’s Not About Going Viral – It’s About Being Relevant

It’s Not About Going Viral – It’s About Being Relevant | Content | Scoop.it
B2B Video: It’s Not About Going Viral – It’s About Being Relevant - Business 2 Community http://t.co/KwnmY2175m
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Good video...

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Google Announces Open Automotive Alliance To Drive Android Into Connected Cars

Google Announces Open Automotive Alliance To Drive Android Into Connected Cars | Content | Scoop.it
Google is hoping to do it again with Android — and cars. The 2007 Open Handset Alliance helped drive Google’s mobile OS from new-kid-on-the-block to dominant force in smartphones.
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2013: The Year in 365 Pictures

2013: The Year in 365 Pictures | Content | Scoop.it
Looking back, 2013 has proven to be a turbulent, unsettling year. Here, for the third year in a row, TIME has picked a photograph for each day, compiling a yearbook of the highs and lows.
Hanin Abu Al Rub's insight:

Amazing collection... Each hold a story about humanity and different earthly elements...

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Improve Lead Nurturing with Social Selling

Improve Lead Nurturing with Social Selling | Content | Scoop.it
In B2B sales, lead nurturing is a process that's used to reduce the lead time, which could normally take up to a year to close.
Hanin Abu Al Rub's insight:

According to Social Media Today, companies that excel at lead nurturing generate 50% more sales

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Google Wants To Build The Ultimate Personal Assistant

Google Wants To Build The Ultimate Personal Assistant | Content | Scoop.it
Google Search is changing rapidly. Given the company’s love of small, rapid-fire updates, its sometimes hard to keep track of where the company is going, but earlier this month, at the LeWeb conference in Paris, Google Engineering Director Scott...
Hanin Abu Al Rub's insight:

You will interact with Google on something that may not even have a screen.

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What Are The Benefits Of Using Facebook Marketing? - Profitable Affiliate Business

What Are The Benefits Of Using Facebook Marketing? - Profitable Affiliate Business | Content | Scoop.it
Communication is easy thanks to Facebook. Social media sites are very popular because people love the communication. If you want to use this to your advantage by using Facebook for marketing purposes then you’ll find the information you need here.
Hanin Abu Al Rub's insight:

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. 

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10 Things In Tech You Need To Know...

10 Things In Tech You Need To Know... | Content | Scoop.it
Here's what you need to know.
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One article about 10 others... read them...

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14 Things Every Google Employee Must Do Before They Quit (GOOG)

14 Things Every Google Employee Must Do Before They Quit (GOOG) | Content | Scoop.it
Even if you want to work at Google, you probably don't want to be there forever.
Well, it turns out there's a bucket list for Googlers, too. A bunch of former Googlers listed everything you should do before you leave the company on Quora.
Hanin Abu Al Rub's insight:

Google's perks...

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The Best Business Journalism of 2013

The Best Business Journalism of 2013 | Content | Scoop.it
The year’s top long-form business stories, recommended by James Surowiecki, John Cassidy, and other contributors.
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Useful and informative... 

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5 digital marketing trends that will impact 2014

5 digital marketing trends that will impact 2014 | Content | Scoop.it
Ask anyone working in the digital space about their predictions for 2014 and you’ll get a long list of answers – from the blatantly obvious to brand new technologies and techniques we might not see the true impact of until 2015 and beyond.
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How To Sell Yourself To Investors

How To Sell Yourself To Investors | Content | Scoop.it

Via Daniel Watson
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Sophia Anne Walker's curator insight, December 12, 2013 3:32 AM

Just in case you need to. LOL

Richard Platt's curator insight, December 12, 2013 3:32 PM

Good Advice for the entreprenuer who needs to make sure they're ready to grow

Patrick Williams's curator insight, December 15, 2013 3:58 PM

This article really grabbed my attention. I think most of this stuff could really grab investors and could be a very useful tool for when you get over.

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The Future of Online Video Marketing

The Future of Online Video Marketing | Content | Scoop.it
Content - Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from ...
Hanin Abu Al Rub's insight:

#VideoContent... good insight on future business...

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Why You Should Discuss Content Marketing Strategy Before Tactics

Why You Should Discuss Content Marketing Strategy Before Tactics | Content | Scoop.it

Basic/ Digest...

 

Any time the issue of whether to pursue a content marketing strategy comes up, the following questions should be asked:

-- >  Why do we want to participate in content marketing?

-- >  Who do we need to convince that our content marketing will be valuable? 

-- >  What investments are required to make your content marketing effective?

-- >  How innovative is your organization?

-- >  How will customers and prospects potentially benefit from your efforts?

-- >  Where will people be looking for this content?

-- >  What risks are involved?

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 


Via iNeoMarketing
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Informative...

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iNeoMarketing's curator insight, January 12, 4:24 PM

Basic questions to help you self-audit your thinking before diving in and spending. Not rocket science, but common sense.

Gerry Robert's curator insight, January 14, 3:09 PM

Authors who do content marketing earn 10 times more than traditional authors. Great advice. 

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Mashable Raises $13 Million, Its First Ever Outside Investment - Small Business Trends

Mashable Raises $13 Million, Its First Ever Outside Investment - Small Business Trends | Content | Scoop.it
Mashable Raises $13 Million, Its First Ever Outside Investment Small Business Trends So it should be no surprise to learn that Mashable has raised $13 million in private equity funding — even if its the first funding the news site has received in...
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Social Recruiting: How To Be Awesome On Facebook - Social-Hire

Social Recruiting: How To Be Awesome On Facebook - Social-Hire | Content | Scoop.it
Social Recruiting: How To Be Awesome On Facebook http://t.co/0h7lFDLOXO
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Self Promotion is the Worst Promotion

Self Promotion is the Worst Promotion | Content | Scoop.it
Acting as your own PR agent is easy: All it takes is a little guts, a little determination, and in extreme cases very little self-awareness.Maybe that’s why we all try, to some degree, to promote (Self Promotion is the Worst Promotion
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How to Dominate the Entire First Page of Google

How to Dominate the Entire First Page of Google | Content | Scoop.it
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.
Hanin Abu Al Rub's insight:

Dominating the first page of Google requires an understanding of the various data types Google displays...

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Our Favorite Sounds Of 2013

Our Favorite Sounds Of 2013 | Content | Scoop.it
The year 2013 has been one of changes, additions, and collaboration here at Designing Sound and we want to thank all of our readers for their attention, suggestions, contributions, and overwhelming...
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Amazing compilation...

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The 50 Best iPhone And iPad Games Of 2013

The 50 Best iPhone And iPad Games Of 2013 | Content | Scoop.it
One important note: the two biggest iOS hits of 2013 – Candy Crush and Minecraft – aren’t included because they came out in 2012 and 2011 respectively.
Hanin Abu Al Rub's insight:

If you like games you will will like this one...

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6 Ways to Get More Leads With Mobile Marketing

6 Ways to Get More Leads With Mobile Marketing | Content | Scoop.it
This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands.  Most lead generation tactics are...
Hanin Abu Al Rub's insight:
All the way with # 4- Optimize Content for a Mobile Screen
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Bill Gates Funds A Smartphone Battery That Runs On Human Urine

Bill Gates Funds A Smartphone Battery That Runs On Human Urine | Content | Scoop.it
The Bill and Melinda Gates Foundation is on a mission to improve human sanitation, particularly in areas of the world that don't have a reliable water supply.
Hanin Abu Al Rub's insight:

Ewwwwwwwww...

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Top 10 Most Popular Languages on Twitter [CHART]

Top 10 Most Popular Languages on Twitter [CHART] | Content | Scoop.it
This chart shows the 10 most popular languages on Twitter.
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Arabic with 6% in number 6... not taking into consideration that most Arabs tweets are actually in English...

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Holiday Content Marketing: 13 Tips Any Business Can Use

Holiday Content Marketing: 13 Tips Any Business Can Use | Content | Scoop.it
Is your content marketing ready for the holidays? Here are 13 actionable holiday content marketing tips to get in the spirit.

Via The Fish Firm
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Angela Heath's curator insight, December 10, 2013 12:35 PM

Writing about current events and happenings makes content more relevant to your audience. Don't forget to capitalize on the holidays.

Tanya Smith's curator insight, December 10, 2013 6:12 PM

Check out these content marketing tips from The Fish Firm to get you in the holiday mood and put your business on the map #contentstrategy #holidays

Kate's curator insight, December 11, 2013 12:35 PM

LOVE these actionable ideas for Holiday marketing!