Marketing
5 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Guilherme Gomes from Understanding Social Media
Scoop.it!

Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Marketing | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed
more...
Martin (Marty) Smith's curator insight, April 1, 2014 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2014 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 2014 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

Rescooped by Guilherme Gomes from Modern Marketer
Scoop.it!

21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Marketing | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

Via The Fish Firm
more...
Steve Baker's curator insight, March 31, 2014 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 2014 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 2014 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

Scooped by Guilherme Gomes
Scoop.it!

Meet Cloak, the ‘antisocial’ network that helps you avoid people

Meet Cloak, the ‘antisocial’ network that helps you avoid people | Marketing | Scoop.it
Cloak, an "incognito mode for real life," is the inevitable backlash to our over-active social media. (Is Cloak the new Gossip Girl? - the new ‘antisocial’ network that uses geotagging to help you avoid people.
more...
No comment yet.
Rescooped by Guilherme Gomes from Future Visions And Trends! Lead The Way And Innovate.
Scoop.it!

Brave New World w/Stephen Hawking Episode 3: TECHNOLOGY - Full/HD

Other Episodes: Episode 1: MACHINES - http://youtu.be/8yjV-fdRgyQ Episode 2: HEALTH - http://youtu.be/uohSveB9ywc Episode 4: ENVIRONMENT - http://youtu.be/in...

Via Pekka Puhakka
more...
No comment yet.
Rescooped by Guilherme Gomes from Public Relations & Social Media Insight
Scoop.it!

Morph Your LinkedIn Profile into a Personal [Branded] Microsite in 3 Steps

Morph Your LinkedIn Profile into a Personal [Branded] Microsite in 3 Steps | Marketing | Scoop.it

As a sales professional, you may not think of yourself as a brand, but that’s exactly what you are. And if you’re like most sales professionals, your LinkedIn profile page is your primary professional branding platform.

 

Success in the era of social selling is made easier when your positive online presence precedes you. Think of your online brand as a business. And just like a business website’s success is directly tied to the strength of its value proposition, your social selling success  (i.e. your business) is directly tied to how you demonstrate value through your LinkedIn presence.

 

To help you get the most out of your LinkedIn presence, here’s how to transform your LinkedIn profile into a personal microsite in three easy steps....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 6, 2014 3:23 AM

Three useful tips to improve your LinkedIn profile results.

Ali Anani's curator insight, February 7, 2014 12:37 AM

Turn your LinkedIn profile into microsite in almost no time

Gonzalo Moreno's curator insight, February 7, 2014 6:30 AM

PERSONAL MARKETING Venderse mejor es venderse más: "Pasar del Perfil LinkedIn a un Microsite Personal"

Rescooped by Guilherme Gomes from Business Brainpower with the Human Touch
Scoop.it!

What Happens To Our Brains When We Exercise And How It Makes Us Happier

What Happens To Our Brains When We Exercise And How It Makes Us Happier | Marketing | Scoop.it

Most of us are aware of what happens to the body when we exercise. We build more muscle or more stamina. We feel how daily activities like climbing stairs becomes easier if we exercise regularly. When it comes to our brain and mood though, the connection isn’t so clear.

 

A recent study from Penn State university shed some light on the matter and the results are more than surprising. 


Via The Learning Factor
more...
Kaitlin Racacho's curator insight, February 6, 2014 12:17 AM

When you exercise it releasees endorphins, and endorphins make you happy and happy people just don't kill their husbands.

 

This article made me rethink on how I felt after exercising, more than just being happier but being able to learn better and sleep better. The way you train your brain is what will help it work the right way longer its the same way your body works so if you keep a happy mind and body everything will flow.

Chaplain Royal's curator insight, October 6, 2014 6:22 PM

YOUR BODY NEEDS


Your body needs 5 things, for sure, to sustain: natural sunlight, pure water, healthy food, plenty of rest and plenty of movement.  MOVEMENT is exercise.  What we know is that those who exercise and get plenty of movement are less likely to be affected by depression and mode swings.  This article explains how it can help you be more happy!


The Inclusive Life Center is located near the Med-Center at 37th and Leavenworth. 

Visit our NEW website: www.omahamassageandwellness.com

 

Young Living Essential Oils

Raindrop Technique

Reiki Therapy

Zyto Compass Bio Feedback Scan

Meditation Classes

Wellness Coaching

 

THE INCLUSIVE LIFE CENTER

 “We Serve All Without Exception”

3622 Leavenworth Street, Omaha, NE 68105

(402) 575-7006   www.inclusivelife.org

 

#omahareiki, #essentialoils, #meditation, #raindrop, #wellness, #zyto 

Leslie Del Carpio's curator insight, October 9, 2014 9:21 PM

Esto me ayuda en mi tesis en como la salud es bueno para nosotros y ejercicio es parte de una buena salud

Rescooped by Guilherme Gomes from Facebook for Business Marketing
Scoop.it!

Facebook Declines, Instagram Ripe for Marketers Shows New Research

Facebook Declines, Instagram Ripe for Marketers Shows New Research | Marketing | Scoop.it
Find out how the latest data and insights on social media networks like Facebook, Instagram, LinkedIn and Pinterest usage in the United States will impact your social media marketing strategy.

Via Peg Corwin
more...
Peg Corwin's curator insight, January 25, 2014 7:35 AM

Facebook trends are:


 - Popular but not always the platform of choice

 - Women spend more time on social media, but not on Facebook

Click for details and take-aways.


If you like this scoop, please consider a thumbs up or share.

Angela Balzano's curator insight, April 30, 2014 10:33 AM

This article uses a research project to collect data by interviewing internet users to find the percent of online adults who use each social media site per year.  The article is from socialmediaexaminer.com, which is a company that compiles and sells market data and insights on social media networks in order to help companies with their social media marketing strategies.


This article is a prime example of the usefulness of big data. Companies who do not use market research and big data to run their companies and social media strategies will surely be less effective than those who do.  Big data can be intimidating, but companies like socialmediaexaminer.com make it easy for companies to utilized big data and gain valuable insights into their industry and social media.

Rescooped by Guilherme Gomes from Public Relations & Social Media Insight
Scoop.it!

How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Marketing | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
more...
Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

Rescooped by Guilherme Gomes from The MarTech Digest
Scoop.it!

Email Client Market Share: Where People Opened in 2013 | Litmus | #TheMarketingTechAlert

Email Client Market Share: Where People Opened in 2013 | Litmus | #TheMarketingTechAlert | Marketing | Scoop.it

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via marketingIO
more...
marketingIO's curator insight, January 16, 2014 6:44 PM

BTW: you need a subscription to Litmus.

Rescooped by Guilherme Gomes from The MarTech Digest
Scoop.it!

The Top 12 Marketing Technology Articles Curated Friday, 1/17/14

The Top 12 Marketing Technology Articles Curated Friday, 1/17/14 | Marketing | Scoop.it

Which is the right choice?/

Pardot, Eloqua, HubSpot/

Look for 2.0  

--------------------------------------------------------------------------------------------------------

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Lead Management Vs. MQLs - Gartner http://sco.lt/6Bscz3

-- > The CMO Is Evolving Into New Species With Vastly Broader Range - AdAge http://sco.lt/518uu1

-- > Too Many Choices Can Lead to Paralysis - QuickSprout http://sco.lt/7fCI8P

-- > Why CMOs Should Stop Being Addicted to Pay-per-Click Ads | Marketing Darwinism http://sco.lt/7cr6JN

-- > Rise and Fall of a CMO: A Cautionary Tale | SiriusDecisions Blog http://sco.lt/5hqm1p

-- > LinkedIn Ads: Social PPC & Sponsored Updates - ClickZ http://sco.lt/768pZR

-- > SlideShare Zeitgeist 2013 - SlideShare http://sco.lt/9EmB97

-- > Planning Your B2B Marketing Approach to Social Media: 3 Key Angles - CMI http://sco.lt/98Jnw9

-- > Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC] http://sco.lt/4jB0yX

-- > Will This Be the Year of Data Analytics in the Marketing Department? - ClickZ http://sco.lt/7EenTN

-- > B2B Buyer Behavior: When Web Leads Convert - Profs http://sco.lt/7GrBjN

-- > Google Cuts Authorship in Search Results by 20-40% - Search Engine Watch http://sco.lt/6MRgg5

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
more...
dan's curator insight, January 20, 2014 12:35 PM

Which is You fab!

Rescooped by Guilherme Gomes from SocialMoMojo Web
Scoop.it!

Facebook Marketing Strategies, 2014 [infographic] | AllFacebook

Facebook Marketing Strategies, 2014 [infographic] | AllFacebook | Marketing | Scoop.it
SocialMediaOnlineClasses.com regularly produces infographics featuring Facebook marketing strategies, and the 2014 version, released Monday, takes recent changes by the social network into account.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, January 14, 2014 3:44 PM

But... *How* can you reward fans who tag your business page when FB no longer notifies you when your page has been tagged/mentioned? Sigh...

Rescooped by Guilherme Gomes from Ultra High Definition Television (UHDTV)
Scoop.it!

Ultra-High-Definition Panels to Jump Almost 600% in Digital Signage Market

Ultra-High-Definition Panels to Jump Almost 600% in Digital Signage Market | Marketing | Scoop.it


The ultra-high-definition (UHD) panels now being adopted by televisions are primed to make significant headway this year in the digital signage market for advertising and information, according to analysis from the digital signage service of IHS technology.

Shipments in 2014 of UHD panels aimed specifically for digital signage purposes will reach an estimated 145,000 units, up 590% (nearly sevenfold) from 21,000 units last year.


Via Andre Bontems
more...
No comment yet.
Scooped by Guilherme Gomes
Scoop.it!

Ifbyphone Raises Another $9M For Voice Marketing Tools ...

Ifbyphone Raises Another $9M For Voice Marketing Tools ... | Marketing | Scoop.it
Marketing technology company Ifbyphone is announcing that it has raised $9 million in Series D funding. The round was led by new investor River Cities..
more...
No comment yet.
Rescooped by Guilherme Gomes from visualizing social media
Scoop.it!

A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | Marketing | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
more...
Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

Rescooped by Guilherme Gomes from Eclectic Technology
Scoop.it!

What Do Students Really Learn When Watching Videos?

What Do Students Really Learn When Watching Videos? | Marketing | Scoop.it
My PhD: http://www.physics.usyd.edu.au/super/theses/PhD(Muller).pdf It is a common view that "if only someone could break this down and explain it clearly en...

Via Beth Dichter
more...
Deborah Rinio's curator insight, March 24, 2014 12:56 PM

SCIENCE TEACHERS: WATCH THIS VIDEO! This is a great video that explains what students gain from watching videos dealing with science concepts. Watch this and use the information to choose great videos. Or add components to the videos you already watch to help make sure your students will learn. 

Raquel Oliveira's curator insight, March 28, 2014 11:38 AM

5 maneiras para aumentar a chances de aprendizagem por meio de videos. O comparativo é feito com videos da  Kahn Academy . Great reserach ! 

AMPA Santa Teresa. 's curator insight, March 31, 2014 7:41 AM

Aquest vídeo et pot sorprendre amb el que els estudiants  aprenen (o no aprèn) quan miran vídeos. Si eres mestre, si estàs creant vídeos per a estudiants o tal vegada utilitzes els d'altres,  agafeu temps per mirar aixo. 

Rescooped by Guilherme Gomes from visualizing social media
Scoop.it!

10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Marketing | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
more...
Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

Rescooped by Guilherme Gomes from Consumer Behavior in Digital Environments
Scoop.it!

Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
more...
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

Rescooped by Guilherme Gomes from Business Improvement
Scoop.it!

20 Practical Tips For A Great Business Plan

20 Practical Tips For A Great Business Plan | Marketing | Scoop.it

Via Daniel Watson
more...
Alwin Samayoa's curator insight, February 7, 2014 10:06 AM

"Maximize your profit payoff and the speed of completion on every project you undertake to grow your business"

Alwin Samayoa's curator insight, February 7, 2014 10:09 AM

"Maximize your profit payoff and the speed of completion on every project you undertake to grow your business"

Sigrid de Kaste's curator insight, February 8, 2014 4:29 AM

Yes you need a plan...one you can work with, not one that sits in the bottom of your draw...take a look and digest these 20 tips

Rescooped by Guilherme Gomes from Business Brainpower with the Human Touch
Scoop.it!

New Research Unlocks the Secret of Employee Recognition

New Research Unlocks the Secret of Employee Recognition | Marketing | Scoop.it

Bersin has completed a comprehensive research project on employee recognition (saying "thank you") and the results are really astounding: organizations that give regular thanks to their employees far out perform those that don't.

 

What their research found was that tenure-based rewards systems have virtually no impact on organizational performance. It turns out that many of these tenure-based rewards programs are really legacy programs from the turn of the century when labor unions forced management to give employees “service awards” and hourly raises for tenure. Most large companies still have these programs today, yet only 58% of employees even know such programs exist. So for the most part they aren’t creating much value.

 

On other hand, our research did find that modern, re-engineered recognition programs can have a huge impact on business performance.


Via The Learning Factor
more...
Luís Cochofel's curator insight, February 6, 2014 10:06 AM

Believe me or not... 

 

Yesterday I've finallized a manual designed to support my view on the future of organizational development for the social economy entities, to which i've given the name of 'Engagement Management', where I've assembled these four tools as the most important any organization should embrace:

 

1. Strategy (to control or to develop?)

2. The importance of Employee RECOGNITION

3. Team development meetings using the principle of fostering participation and creativity

4. Self-assessment as the best way to allow indivividual, thus groupal, growth

Did it also sound to you as if today's scoop.it articles I've received were not by chance these particular ones I'm now sharing? 

Sandeep Gautam's curator insight, February 8, 2014 6:37 AM

Good advice all throughout;

Jerry Busone's curator insight, February 8, 2014 2:53 PM

Something as simple as Thank you drives employee productivity. I've yet to come across an employee who asked his boss to stop giving recognition because it was too much...

Rescooped by Guilherme Gomes from iPads, MakerEd and More in Education
Scoop.it!

Free Technology for Teachers: Wellcome Images Releases 100,000 Images Under Creative Commons Licensing

Free Technology for Teachers: Wellcome Images Releases 100,000 Images Under Creative Commons Licensing | Marketing | Scoop.it

"The Wellcome Library recently made more than 100,000 drawings, photographs, paintings, and advertisements available to the world under Creative Commons licensing. The images available through the Wellcome Images library are primarily of a historic nature. You can browse the galleries or search for images by keyword."


Via John Evans
more...
Nacho Vega's curator insight, February 26, 2014 2:53 PM

"You can browse the galleries or search for images by keyword."

Solange Giardino's curator insight, March 21, 2014 4:52 PM

Ótimas imagens para usar nas vídeo aulas.

Ajo Monzó's curator insight, July 28, 2014 5:46 AM

Buen material y bonitas imágenes! gracias!

Rescooped by Guilherme Gomes from Public Relations & Social Media Insight
Scoop.it!

The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | Marketing | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
more...
Nicoline Maes's curator insight, January 24, 2014 10:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 29, 2014 2:35 AM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 2014 10:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

Rescooped by Guilherme Gomes from The MarTech Digest
Scoop.it!

5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014 - Forbes | #TheMarketingTechAlert

5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014 - Forbes | #TheMarketingTechAlert | Marketing | Scoop.it

Advanced/ Digest...

 

These are the 5 unfamiliar SEO tasks marketers will have to conquer in 2014:

1. Semantic SEO We’ve seen Google move toward this idea before, but it was the Hummingbird Update that really sent a clear message to marketers. The update changed the algorithm to work better with the way people search today, which is more conversational.

 

2. Cocitation Practices. On a similar note, cocitation refers to what is around a link as opposed to the anchor text of the actual link. This is not to say that anchor text is not important, it just means that linking specific keywords isn’t going to be as important.

 

3. No Keyword Data. Google encrypted the keyword data that you once saw for your webpages claiming that it will help create extra protection for searches. Losing this data meant that marketers could no longer see what keywords users were using to find and land on their website. Therefore, optimization was made more difficult and the announcement left many in a panic.

 

4. Google+ Integrates with YouTube. At the very end of the year Google decided to have all of your Google+ information synced with YouTube. This means that if a user wanted to leave a comment they have to have their account synced to a Google+ account. Comments are not being sorted by relevance (those in your Google+ circles will appear at the top) and users can start a conversation on YouTube through their Google+ circles. YouTube creators are also able to better moderate comments with the new integration.

 

5. Google Review Extensions and Shared Endorsements. Both of these new features center around reviews. With review extensions, advertisers can now add a 67 character review for users to see right on the SERP before they even click the ad. With shared endorsements, Google will bring up items that you were searching for before and then, if available, will pull up a review from someone in your Google+ circles (side note: you can easily opt-out of the feature).

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, January 16, 2014 7:37 PM

You're probably aware of most if not all of these, but you'll appreciate the recommendation on how to respond to each. Click through for details.

Rescooped by Guilherme Gomes from The MarTech Digest
Scoop.it!

What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog | #TheMarketingTechAlert

What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog | #TheMarketingTechAlert | Marketing | Scoop.it
Content marketing is really a process to inspire people to want to do business with you. It's a different mindset than just selling. Find out how these 7 Triggers can make content irresistible.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via marketingIO
more...
Ali Anani's curator insight, January 19, 2014 6:00 AM

The "cylinder" of 7 triggers towards writing great content

Rescooped by Guilherme Gomes from Public Relations & Social Media Insight
Scoop.it!

Text-to-video startup Guide relaunches to help online news publishers add videos to their sites

Text-to-video startup Guide relaunches to help online news publishers add videos to their sites | Marketing | Scoop.it

Newsreader app Guide is no more… well, at least in its current form.

 

The company that once aimed to help consumers better digest the news with a video channel of websites read by its lovable avatars has been reborn as a service for publishers. It’s still focused on the news, but has evolved into a platform that provides online sites with inexpensive quality videos, which may have been originally thought of as being too far out of reach. The new service launches today.

 

What publishers receive from the reborn Guide is technology that will turn any news article, like the one you’re reading now, into a video. The company says that its process will “auto-generate” multimedia videos in a way that is “inexpensive, fast, and at scale.” Prior to launch, the service had already been in use on 270 sites. Guide claims that the average click to play rate was 19 percent, while the average completion rate was 47.8 percent.

 

Guide intends to monetize its service through standard fees for voice-over work and advertising inserted into videos placed on a publisher’s website. In addition, it will license its technology through a SaaS offering where publishers can pay per video and on a CPM rate....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 15, 2014 3:12 AM

Inexpensive text to video? The marketing possibilities are exciting if Guide lives up to expectations. Cool technology worth watching as it develops.

andrea maillard's curator insight, January 16, 2014 12:47 AM

Agrega videos a tu site y mejora tu SEO

dan's curator insight, January 16, 2014 8:43 AM

yeah, have it your way!

Scooped by Guilherme Gomes
Scoop.it!

Storytelling Through Data: A New Inbound Marketing & SEO Report ...

Storytelling Through Data: A New Inbound Marketing & SEO Report ... | Marketing | Scoop.it
No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the ...
more...
No comment yet.