Cloak, an "incognito mode for real life," is the inevitable backlash to our over-active social media. (Is Cloak the new Gossip Girl? - the new ‘antisocial’ network that uses geotagging to help you avoid people.
As a sales professional, you may not think of yourself as a brand, but that’s exactly what you are. And if you’re like most sales professionals, your LinkedIn profile page is your primary professional branding platform.
Success in the era of social selling is made easier when your positive online presence precedes you. Think of your online brand as a business. And just like a business website’s success is directly tied to the strength of its value proposition, your social selling success (i.e. your business) is directly tied to how you demonstrate value through your LinkedIn presence.
To help you get the most out of your LinkedIn presence, here’s how to transform your LinkedIn profile into a personal microsite in three easy steps....
Most of us are aware of what happens to the body when we exercise. We build more muscle or more stamina. We feel how daily activities like climbing stairs becomes easier if we exercise regularly. When it comes to our brain and mood though, the connection isn’t so clear.
A recent study from Penn State university shed some light on the matter and the results are more than surprising.
...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?
The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.
So, the real question that comes to mind is: how should you use color within your marketing?...
The ultra-high-definition (UHD) panels now being adopted by televisions are primed to make significant headway this year in the digital signage market for advertising and information, according to analysis from the digital signage service of IHS technology.
Shipments in 2014 of UHD panels aimed specifically for digital signage purposes will reach an estimated 145,000 units, up 590% (nearly sevenfold) from 21,000 units last year.
Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.
Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
Bersin has completed a comprehensive research project on employee recognition (saying "thank you") and the results are really astounding: organizations that give regular thanks to their employees far out perform those that don't.
What their research found was that tenure-based rewards systems have virtually no impact on organizational performance. It turns out that many of these tenure-based rewards programs are really legacy programs from the turn of the century when labor unions forced management to give employees “service awards” and hourly raises for tenure. Most large companies still have these programs today, yet only 58% of employees even know such programs exist. So for the most part they aren’t creating much value.
On other hand, our research did find that modern, re-engineered recognition programs can have a huge impact on business performance.
"The Wellcome Library recently made more than 100,000 drawings, photographs, paintings, and advertisements available to the world under Creative Commons licensing. The images available through the Wellcome Images library are primarily of a historic nature. You can browse the galleries or search for images by keyword."
Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.
Answer your prospects’ top 30 questions.
That’s it. Do it and enjoy the magic.
I’ll expand on the idea ever-so-slightly…
Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....
These are the 5 unfamiliar SEO tasks marketers will have to conquer in 2014:
1. Semantic SEO We’ve seen Google move toward this idea before, but it was the Hummingbird Update that really sent a clear message to marketers. The update changed the algorithm to work better with the way people search today, which is more conversational.
2. Cocitation Practices. On a similar note, cocitation refers to what is around a link as opposed to the anchor text of the actual link. This is not to say that anchor text is not important, it just means that linking specific keywords isn’t going to be as important.
3. No Keyword Data. Google encrypted the keyword data that you once saw for your webpages claiming that it will help create extra protection for searches. Losing this data meant that marketers could no longer see what keywords users were using to find and land on their website. Therefore, optimization was made more difficult and the announcement left many in a panic.
4. Google+ Integrates with YouTube. At the very end of the year Google decided to have all of your Google+ information synced with YouTube. This means that if a user wanted to leave a comment they have to have their account synced to a Google+ account. Comments are not being sorted by relevance (those in your Google+ circles will appear at the top) and users can start a conversation on YouTube through their Google+ circles. YouTube creators are also able to better moderate comments with the new integration.
5. Google Review Extensions and Shared Endorsements. Both of these new features center around reviews. With review extensions, advertisers can now add a 67 character review for users to see right on the SERP before they even click the ad. With shared endorsements, Google will bring up items that you were searching for before and then, if available, will pull up a review from someone in your Google+ circles (side note: you can easily opt-out of the feature).
Newsreader app Guide is no more… well, at least in its current form.
The company that once aimed to help consumers better digest the news with a video channel of websites read by its lovable avatars has been reborn as a service for publishers. It’s still focused on the news, but has evolved into a platform that provides online sites with inexpensive quality videos, which may have been originally thought of as being too far out of reach. The new service launches today.
What publishers receive from the reborn Guide is technology that will turn any news article, like the one you’re reading now, into a video. The company says that its process will “auto-generate” multimedia videos in a way that is “inexpensive, fast, and at scale.” Prior to launch, the service had already been in use on 270 sites. Guide claims that the average click to play rate was 19 percent, while the average completion rate was 47.8 percent.
Guide intends to monetize its service through standard fees for voice-over work and advertising inserted into videos placed on a publisher’s website. In addition, it will license its technology through a SaaS offering where publishers can pay per video and on a CPM rate....
No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.