Content
2 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Catalina Valenzuela
Scoop.it!

Analysing data is the future for journalists, says Tim Berners-Lee

Analysing data is the future for journalists, says Tim Berners-Lee | Content | Scoop.it
Inventor of the world wide web says reporters should be hunting for stories in datasets.
more...
No comment yet.
Scooped by Catalina Valenzuela
Scoop.it!

Writing Prompts and Suggestions | Social Media Today

Writing Prompts and Suggestions | Social Media Today | Content | Scoop.it
Writing is no doubt the easiest part when it comes to content creation, but the real pickle is coming up with great ideas to keep the reader glued to each crafted sentence.
more...
No comment yet.
Scooped by Catalina Valenzuela
Scoop.it!

How to Organize Your Blog Content with A 3-Step Post Tracker

How to Organize Your Blog Content with A 3-Step Post Tracker | Content | Scoop.it
With blogging becoming a key content marketing activity, it's crucially important that businesses large and small work as efficiently as possible in order to create a continuing flow of fresh, relevant blog content.
more...
No comment yet.
Rescooped by Catalina Valenzuela from Content Creation, Curation, Management
Scoop.it!

» The State of Infographics in 2014

» The State of Infographics in 2014 | Content | Scoop.it

Via Thomas Faltin, massimo facchinetti
more...
No comment yet.
Scooped by Catalina Valenzuela
Scoop.it!

eBooks - 8 KPIs Your Content Marketing Measurement Should Include

more...
No comment yet.
Rescooped by Catalina Valenzuela from Public Relations & Social Media Insight
Scoop.it!

The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training

The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training | Content | Scoop.it
Here are 21 links to what I believe are the most important media training tips you need to know to be an effective media spokesperson.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 14, 2014 3:15 PM

Brad Phillips provides valuable media training tips.This is essential reading for any spokesperson, interviewee in crisis or CEO preparing to face reporters. Recommended reading. 9/10

dan's curator insight, January 16, 2014 8:46 AM

Only 21...

Rescooped by Catalina Valenzuela from Lean Content Marketing
Scoop.it!

Content Marketing: 97 Tips For Better Ideas, Strategies & Results

Content Marketing: 97 Tips For Better Ideas, Strategies & Results | Content | Scoop.it
Below is virtually every useful tid bit I’ve learned about content marketing and producing shareable content.

Via Ally Greer
more...
Ally Greer's curator insight, October 18, 2013 8:43 PM

Although a list of 97 things is hardly lean, these little tidbits could make a difference in your content strategy.

Scooped by Catalina Valenzuela
Scoop.it!

Using Selfies in Social Media Marketing | Social Media Today

Using Selfies in Social Media Marketing | Social Media Today | Content | Scoop.it
As with any trend, businesses will seek to access to that ready-made audience, but it also takes a level of comprehension on how best to do so – as with all aspects of social media, understanding your audience is critical to ...
more...
No comment yet.
Scooped by Catalina Valenzuela
Scoop.it!

Free Webinar 1/8: Leveraging Social Media to Engage and Inspire Your Alumni Network

Free Webinar 1/8: Leveraging Social Media to Engage and Inspire Your Alumni Network | Content | Scoop.it
I'm honored to be part of  the Schusterman Philanthropic Network and Jim Joseph Foundation for #NetTalks, a free, five-part webinar series for Jewish professionals who want to tap into the power and potential of alumni networks.
more...
No comment yet.
Scooped by Catalina Valenzuela
Scoop.it!

#Tip: How to cover a press conference

#Tip: How to cover a press conference | Content | Scoop.it
  Attending a press conference can be daunting even for an experienced journalist. How do you ensure you're picked to ask your killer question
more...
No comment yet.
Scooped by Catalina Valenzuela
Scoop.it!

Content Curation Guide by Robin Good - Gibbon

Content Curation Guide by Robin Good - Gibbon | Content | Scoop.it
If you are interested in understanding what content curation is all about and where's its key value, you will find this material relevant to your learning goal.
more...
No comment yet.
Rescooped by Catalina Valenzuela from Lean Content Marketing
Scoop.it!

10 Signs Your B2B Content Marketing Strategy is Working

10 Signs Your B2B Content Marketing Strategy is Working | Content | Scoop.it
By: Andaiye Taylor, NewsCred Contributor –
Content marketing has caught fire recently as an effective marketing strategy for B2B brands. Initially, it’s common for brands to focus exclusively on the content creation process.

Via Ally Greer
more...
Ally Greer's curator insight, September 20, 2013 4:50 PM

It can be difficult to prove the ROI of content marketing, as it doesn't necessarily always lead directly to profit. With that in mind, though, a good content marketing strategy creates audience actions that in turn lead to conversions.


The lean content methodology is based upon heavily testing what works and what doesn't. It's safe to say that the items on this list are a great way to form the basic metrics that will eventually make up your measurement strategy.


From increased number of website visits and thought leadership to subscriptions and engagement, if your content strategy is producing any of these basic results, you're likely on the right track.

Juan Miguel Galeas's curator insight, September 21, 2013 1:41 PM

If your marketing content is leading to conversations you are in the right track.  Lean content is still related to try and error experiments, but ROI from it is much clearer that the one of outbound tactics.

TheSoulfulEMU's curator insight, September 24, 2013 1:11 PM

I have got my ideas through this post. Go get your own. A great read!

Rescooped by Catalina Valenzuela from Lean Content Marketing
Scoop.it!

Solving Blogging for Startups

Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.


Via Ally Greer
more...
Halina Ostańkowicz-Bazan's curator insight, November 3, 2013 4:41 AM

This is what I need.

Begoña Iturgaitz's curator insight, November 4, 2013 3:41 PM

Lehen zatia ondo dago sarean egoteko arrazoiak ematen dituelako, baina bigarrenenean sccop.it-en marketing egiten du.

lorrinda's curator insight, November 7, 2013 6:41 AM

very helpful for micropreneurs who have way enough to do already (like the rest of us)