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3 Ways Thoughtful Content Will Benefit Your Small Business

3 Ways Thoughtful Content Will Benefit Your Small Business | Content | Scoop.it
If you're a small business, social media should be part of your marketing strategy, but not the only part. Social media is not going to save a bad business model.

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How to Pull Your Content Creation Process out of Creative Hell

How to Pull Your Content Creation Process out of Creative Hell | Content | Scoop.it
If you find yourself out of ideas and up against a wall in your content creation process, use these 6 steps to escape "creative hell" and get your brainstorm session back on track.

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How to Shift From Guest Posting to Content Marketing in 6 Basic Steps

How to Shift From Guest Posting to Content Marketing in 6 Basic Steps | Content | Scoop.it
As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign.

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Five Steps to Create Compelling Content

Five Steps to Create Compelling Content | Content | Scoop.it
There is a five-step process to create compelling content that works really well. It starts with your customers and employees to drive kinship and purchase.

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3 Ways to Use Content Marketing to Generate Demand

3 Ways to Use Content Marketing to Generate Demand | Content | Scoop.it
The content you create to engage with your customers and prospects affects demand generation in many ways. Let's take a look at three of those ways.

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Awesome Frickin' Content

Awesome Frickin' Content | Content | Scoop.it
Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and publishing.

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Two Words That Will Make You a Smarter Content Marketer

Two Words That Will Make You a Smarter Content Marketer | Content | Scoop.it
You don't usually envision a poet engaging in a pistol duel -- let alone twenty-nine -- but that's exactly what Alexander Pushkin did. His last duel pro

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Video Content Planning for Events: 5 Hard-Won Lessons

Video Content Planning for Events: 5 Hard-Won Lessons | Content | Scoop.it
Are your event videos falling flat? Check out five hard-won lessons from Content Marketing World's video production expert.

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