Check out why Patagonia's founder is urging consumers to buy less in this latest post originally featured on Inbound Hub's Up and to the Right section.
In Dan's post, he picks up on a business that does what it says, practices what it preaches, and owns that it--while trying to be part of the solution--is also part of the problem. I'm wearing a Patagonia shirt, vest and shoes as we speak. I've been a loyal delighted customers since my first jacket purchase in 1982, and have never hesitated to share and promot their products, so much so I became a Patagonia dealer (1990-2010).
On October 3rd, 2013 Google announced a major search algorithm release called Hummingbird. Uh-oh. Does this mean your content-driven business is in je
Do you remember when someone, in mock disgust says to you, "Say what you mean!". That's really what is happening is search, especially Post Google Hummingbird Rollout; except it's "Ask me what you want to know, the ask me some more until we get to what you really, really want to know". Google search, by retraining us all to search by our intentions, will help all of us find the content and answers or product we're looking for easier, better and faster, with fewer detours.
However, this will likely shake up many web pages that don't follow Google's bouncing ball, and they'll probably lose traffic and ranking. Home in on Eric's point # 3 about understanding your Customer's Intentions when you look optimize "search" and content for your product or service!
Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience.
Sure, Content Marketing is the new darling of the Marketing world. However, in this post by Contentedly's VP of Content Sam Slaughter, he makes the point that content exists to tell a Brand's story (or a product's story). I agree. Most every story has a hero(the Brand) with problems to overcome. Isn't that what good content does. Content in a vacuum, without the context and backdrop or plot isn't really marketing in the first place, and may not even be considered to be a good story!
Content marketing can drive real results, but you have to manage it right. This post covers 7 of the top gaffs you want to avoid when authoring content.
As Tommy points out, as Marketers--that's all of us with products and services to sell--are enamored with the newest buzz word "Content Creation". Of his 7 pitfalls, my focus is on the first, overuse of buzzwords.
I agree that among professional marketers these can become trite and annoying after awhile. However, consdering our audience can make all the difference. If you've been on the outside looking in, the words "Inbound Marketing", "Content Marketing" to name a few might seem like your ticket to reaching your customers in a new way. There are two things I really like about Tommy's article. He's pointed out 7 areas that I might be falling short or failing in. Second, It points out the path to success. Use your own language when possible, be willing to admit that " I don't know....", backup what you say; also you're unique--bring your own perspective to your readers, know what you want to say and say it. The last two really refer back to your uniquesness, your WHY--thanks Simon Sinek--write from your perspective, point of view, and personality. Be you. Marketing yourself.
Give some time and thought to the "7 Failings" described in Landry's article and give your content 7 reasons to succeed!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.