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Should Brands Build 'Creative Newsrooms'?

Should Brands Build 'Creative Newsrooms'? | Content and social marketing | Scoop.it
Why it's important to create both daily newsroom "flow" content and bigger "stock" content.
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Cindy Gallop tells adland: "Blow yourselves up and start again" - Brand Republic News

Cindy Gallop tells adland: "Blow yourselves up and start again" - Brand Republic News | Content and social marketing | Scoop.it
Advertising agencies need to "blow themselves up and start again" in order to make themselves relevant to the new world order and safeguard their future, according to former industry leader and entrepreneur, Cindy Gallop.
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