Content and Curation for Nonprofits
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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | Content and Curation for Nonprofits | Scoop.it

Got this from Jan Gordon.  I like the visual showing goals.  Good to use when doing a workshop with beginners to help them think through content curation - to what end?


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This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 

 

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 

 

He says:

 

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

 

Curation is more than a tactic, it is coming to forefront because

 

**people are overwhelmed with too much information.

 

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.

 

Here are a few things that caught my attention:

 

Y0ur 2012 Checklist -

 

He says, yes, you can and should use content curation techniques, but this should be secondary.

 

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

 

He says:

 

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

 

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

 

He says:

 

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

 

I say:

 

I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

 

I think both are necessary in different proportions for different types of businesses.

 

What do you think?

 

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/w104L6]


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Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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Building Thought Leadership through Content Curation

This slide Presentation given at WebCom Montreal, November 16, 2011 by Corinne Weisgerber. 

 

I really liked her presentation, I'm sure you will too.

 

Here's what caught my attention:

 

She quotes from Robert Scoble, and I think he really captured the essence of a good curator.

 

"A curator is an information chemist . He or she mixes atoms together in a way to build an information molecule then adds value to that molecule"

 

A few essential takeaways:

 

*Identify your niche

*Find content sources

*Aggregate what you observe

*Contextualize -

*(there are many ways to add context - you point out patterns, trends, pull out a few points that gives your readers the gist of what the article is about. Anything that helps others to find meaning and utilize the information in their business is what is important).

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

See full slideshow here [http://slidesha.re/sW85V6]


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Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)
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Content Curation: Why Detecting Emerging Patterns Is Crucial?

Content Curation: Why Detecting Emerging Patterns Is Crucial? | Content and Curation for Nonprofits | Scoop.it

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.

 

He lists the top reasons why content curators need to pay attention to them.

 

We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.

 

This is what caught my attention:

 

** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 

 

Those who are able to discern patterns and report on them in a timely manner will

 

***Link together pieces of the information puzzle so that others may see what had previously been missed

 

***Provide insights on the significance of events

 

***Demonstrate how those events evolve

 

***The emergence of patterns is a sign that something is happening

 

***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd

 

Romain's own takeaway is that Patterns should be the starting point for Curation.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/sjRyc2]


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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Content and Curation for Nonprofits | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


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