Sometimes trying to get people to share your content feels like pulling teeth.
If you’re finding that your content isn’t being shared, these are most likely the reasons why:
1. You only talk about yourself
Everyone has been around constant self-promoters before—they aren't fun to talk to. Part of the reason they aren’t interesting is because they don’t involve you in the conversation.
To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you.
*The Golden Rule prevails here: talk about others as much as you would like them to talk about you.
2. You pick topics that aren’t timely
In the age of the 24/7 news cycle, the pressure is always on to write timely content.
People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago.”
*Use an editorial calendar to help plan out your post schedule and ensure your posts are timely.
3. Your headlines aren’t catchy
You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Keep your headlines less than eight words to make them punchy and memorable, just like your favorite tweets on Twitter.
*See the criteria for a great headline: It’s exclusive and specific. Keeping your headlines short and sweet will make it much easier for your readers to share your content
4. You write huge blocks of text
Now that everyone is used to reading online, people have tiny attention spans. Most people want to scan your post before reading it so they don’t waste their time reading something that isn't relevant to them.
*Having a few bullet points with multimedia will help your readers take home the main messages and easily share them with others.
5. You don’t make it easy to share
Via maxOz, Robin Good