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Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.
While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.
Useful. Resourceful. 8/10
Via Robin Good, Guillaume Decugis
If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop.
Curate to create blog posts that can be aggregated into an e-book
The actions are actually very similar to the nice blogger, but the outcomes are very different. So here’s what you’re going to do:
Look for weakness in your sales funnel, now write posts that strengthens those stages.
Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.
By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.
Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.
Via Robin Good
Guillame DeCugis: "This is a very interesting piece by Erin Griffith (again!) on the potential scalability issues of content curation. You can pass quickly on her first part where she easily bashes the usual concerns about the curation word being overhyped and over used.
She makes a really good point on her second part, building on the experience of Behance, the platform to publish one's creative work: using a mix of algorithms and human curation is a part of the answer to this scale issue.
But another way to scale curation is to add a topic-centric layer. In the problem she describes (which is typically Behance's problem), scaling up is tough because curation is being applied to sort out the best content on a unique dimension: a home page that's the same for everyone.
"Behance’s front page could no longer display what algorithms determined was the most popular art within [the] site’s community. Because of boobs. They are universally the most popular thing on the Web, and not even a tasteful, creative site like Behance is safe when the “wisdom of the crowd” is involved.
To be clear — boobs are welcome on Behance, but the site skews toward commercially viable work. A porn pit may entice creative directors but not in the way Behance wants to entice them." she funnily writes.
If you added topics to that, you can solve the problem by having people follow whichever topics they want.
And I'm not talking about the usual 10-20 categories you find on any content sites. I'm talking about long-tail, user-created topics that any user can opt in to follow or unfollow. Boobs fans can then follow dozens of Boobs topics curated by other fellow users without having to pollute the experience for everyone else.
By mixing a topic-centric model with curation, you apply it to as many dimensions as your users will decide to curate. That's the model we've been using at Scoop.it and so far, it scales pretty well, doesn't it?"
Robin Good: For the record you may want to check this video of Gabe Rivera from Techmeme at LeWeb 2008 already discussing this issue and arriving at the same conclusions: http://www.youtube.com/watch?v=T4Zi_U6iZxU there's no way to build a perfect news or aggregation engine. The best solution is indeed a mix of aggregation and filtering tools matched by a topic-expert curator.
Via Guillaume Decugis, Heiko Idensen, Robin Good
Curated by Beth Kanter
This is an excellent overview of how to use analytics to help you plan your blog editorial calendar.
This is one part of a three-part pillar --
Past Performance of Topics
Organizing Your Time for coordination, curation, and creation
Just a riff off this post
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
Beth Kanter's insight:
This is an summary of an experiment to measure engagment on Facebook from large public radio studies. They looked at the percentage of people that commented, shared, or liked content posted on Facebook for geotargeted stories.
(1) The first wave of sense-making from early results. Saying so what to their data. This resulted in a preliminary hypothesis.
But early on in the project, we noticed something that’s probably familiar to any news organization with a Facebook page — certain stories took off, accumulating hundreds of shares, likes, and comments on Facebook and jolting the Chartbeat meter. Other stories fell flat.
So rather than geotargeting just any news story that a station creates, we are selective and calculated with the types of local stories we post. Content must have compelling headlines. It must be locally relevant and meaningful. And locals should be likely to share it, like it, and comment on it. The editors with whom we’re working closely with at KPLU, KQED, KUT, WBUR, and KPCC are terrific at identifying and creating content that meets these standards.
(2) Created categories of content types
We looked at every story we geotargeted during the months of July, August, and September 2012, focusing on the ones that the localized NPR Facebook following liked, shared, and commented on at a high rate. From this group of successful stories, we identified similarities which allowed us to create nine distinct content categories. We then dissected each successful story to decide which category it fell into.
To identify a story’s category, we asked a series of questions. Why did people share this story? What reaction did people have when they shared it? What is the story actually delivering to people — an explanation, a video, a hard news story?
We repeated this exercise several times for each piece of content until we were confident placing it into a category.
.You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform. Firstly, don’t panic. Secondly. you\'re going to love them.
Via Janet Fouts
Beth Kanter's insight:
Just noticed the new interface and while changing a tool that you are very used to can be a little annoying, I'm liking what I see. I especially like the option to add your own insight vs lazy rescooping. I also like that these insights appear as comments under the scoop, I think. So, the design is encouraging deeper engagement .. let's see.
Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.
From reviewed article by The Next Web:
"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.
You’ll need to sign up with your Twitter or Facebook credentials.
Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.
You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.
“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”
Read full article here:
Try out it: http://hopflow.com
Via Giuseppe Mauriello, JoseAlvarezCornett
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
Dr Corrine Weisgerber (@corrinew) teaches a Social Media Class at St Edward's University in Austin, Texas. On this site she shares details of her Transformational Digital Learning Designs in which her students are actively engaged in a Personal Learning Project, Blogging Project, Curation Assignment, Conversation Engagement, Live-Blogging/Live-Tweeting Project and Participation Assessment. The details of these assignment briefs to students can be found here: http://myweb.stedwards.edu/corinnew/comm4352/COMM3309SP12.pdf
Corrine shares some of the best examples of her students' work too - check out the blog roll which takes you to a selection of her students' blogs and some delightful curation projects where students used Scoop.It! and Storiful as the choice of digital media to present their work and demonstrate their learning.
One of her most rewarding learning designs was The Curation Project.
Via Anne Whaits, Aust Digital Futures, Nancy White
Excerpted from article:
"In a room full of media heavyweights, CEOs, and high-tech entrepreneurs, the debate is hardly philosophical. "Will Robots overtake Humans?" and in some cases should they?
The Monaco Media Forum was the site of the showdown, and the panel was an esteemed group of thinkers and digital leaders...and with Steve Rosenbaum, a passionate advocate for human curation – both as the author of Curation Nation, and the CEO of Magnify.net.
Here I propose a new rule of robotics. That going forward Robots must identify themselves as robots – and can’t impersonate being a human being.
Automation makes things more efficient, more the same, more boring. But humans tends to make things that aren’t exactly the same. The nature of human creation is that it isn’t algorithmic, but it, in fact, will have connections and relationships that are both logical and illogical.
The human element is what makes it fun, surprising, and engaging. A robot can’t do that.
The shift that changes the equation is the sheer volume of content flooding the web. Digital overload is swamping the current recommendation engines, making the sharp knife of human editorial a better filter than the blunt instrument of algorithmic recommendation.
For the future – the question of where humans and robots share joint custody of the future remains unclear. But until then, having robots not impersonate people seems like a reasonable place to draw the line..."
Read full original article:
Watch the video of the Monaco Media Forum panel here:
Via Giuseppe Mauriello
Ladies & Gentlemen,
Curators & Friends,
The best curator in the world...and...
my Italian friend, Robin Good, friendly and professional competitor on curation, in this period is absent.
I like to be in his competition and learn from him, as you all! Come on Robin!
He loves curation and Scoop.it's platform!
We need his energy! Go Robin! Waiting for you!
We are human beings!!!
Sincerely, all the best,
BTW: special #hashtag is #bestwishesrobingood
Via Giuseppe Mauriello
Is quick good?
Excerpted from article:
"That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter.
If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you.
Here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.
1) Tap your sales and services teams.
2) Pull from your company collaboration tool.
3) Interview an internal expert.
4) Interview an external expert.
5) Pull excerpts from lead generation content.
6) Bundle your blog content into lead generation offers.
7) Turn written content into visual content.
8) Wax poetic on camera.
9) Screen capture how-to content as you're teaching it.
10) Write out the steps of your how-to videos.
11) Solicit content from guest contributors.
12) Turn presentation slides into SlideShares.
13) Record presentations.
14) Compile compelling data.
15) Turn everyday tools into downloadable templates.
16) Update offers to align with personas.
17) Set contribution requirements.
Each source is analyzed with more information and examples. Read full original article here:
Via Giuseppe Mauriello
Robin Good: Postano is a social media content aggregation and curation platform that can be integrated in your web site or Facebook page.
Through its internal dashboard it can be set to agregate coming from any of your social media channels. From Wordpress or Tumblr blogs to Facebook Pages, Twitter, Instagram and Pinterest accounts, Postano offers a comprehensive array of social media sources to tap into. Additionally you can add any RSS feeds that may be relevant to you.
Postano allows you to pick and select which content you want to publish and how you want to it look and appear. Your curated channel can be finally integrated as a full embed in your website and/or added as a tab to your Facebook page.
One great key feature available as a WordPress plugin but also usable with any other publishing platform allows for all of the content and links "embedded" in your site via POstano to be also fully indexed by standard search engines.
More info: http://www.postano.com/
(Opening image from Glassislife.com)
(*I have added Postano to http://bit.ly/ContentCurationUniverse tools-map)
Via Robin Good