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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Content and Curation for Nonprofits | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait

Via Karen Dietz
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Karen Dietz's curator insight, December 14, 2012 5:46 PM

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, December 15, 2012 1:52 PM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
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Using Collectably

Using Collectably
Beth Kanter's insight:

This looks like a good tool to use during the reserach process to collect your links and notes in one place. 

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Jamie Bayar's comment, December 31, 2012 11:16 AM
Invite only? Help me!
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Where To Find Good Alternative Sources for Content Curation

Where To Find Good Alternative Sources for Content Curation | Content and Curation for Nonprofits | Scoop.it


Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.


While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.



Useful. Resourceful. 8/10


Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/




Via Robin Good, Guillaume Decugis
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ben bernard's comment, January 9, 2013 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Dennis T OConnor's curator insight, February 3, 2013 2:08 PM

Learn to curate, then tech curation to your students.  This process embodies information fluency skills and critical reading.  This is the sweetspot for hitting the Common Core Standards and doing what you love: research! 

Elizabeth Hutchinson's curator insight, February 3, 2013 3:01 PM

Looks like I have some reading to do :) 

 

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4 Content Marketing Trends You Can't Ignore - Reputation Capital: Content Marketing Strategy, Copywriting, Inbound Marketing

4 Content Marketing Trends You Can't Ignore - Reputation Capital: Content Marketing Strategy, Copywriting, Inbound Marketing | Content and Curation for Nonprofits | Scoop.it
If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop.



In the next few years, mobile devices will overtake desktop computers as the most-used method of Web browsing.
Although lots of people will read content from small mobile screens, they will skip over dense blocks of text. Further, readers won’t stay long at non-mobile-optimized websites.
Survival Strategy:
Create mobile-friendly content.
Keep it short and to the point.
Make it action oriented.
Put the important stuff at the top.
Give readers an easy way to find it again if they want to go more in-depth from a larger screen.
Break content into easily digestible chunks and share via social.
Make sure your website is mobile compatible. WordPress users can install a free Plugin for their blogs. However, there are other options available for Webmasters, such as app creation.

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Curating for Content Creation

Curating for Content Creation | Content and Curation for Nonprofits | Scoop.it

Curate to create blog posts that can be aggregated into an e-book


The actions are actually very similar to the nice blogger, but the outcomes are very different. So here’s what you’re going to do:

Look for weakness in your sales funnel, now write posts that strengthens those stages.
Think of how each posts first within a larger structure of content. Blog within this structure knowing you’re gradually writing a book.

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How To Do News Curation Without Having Problems with Duplicate Content

How To Do News Curation Without Having Problems with Duplicate Content | Content and Curation for Nonprofits | Scoop.it

Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.


By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.


Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.

Informative. Useful. 8/10


Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators






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Content curation: your next Social Media Marketing idea

My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers?
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3 Questions Content Producers Must Answer | Copyblogger

3 Questions Content Producers Must Answer | Copyblogger | Content and Curation for Nonprofits | Scoop.it
Teaching doesn't just "happen" in your content marketing. A solid content plan starts with three questions.
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7 Powerful Headline Writing Tips

7 Powerful Headline Writing Tips | Content and Curation for Nonprofits | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


If you want to easily repurpose your content,  simply changing the headline can do it.   Here's five tips on how to write killer titles..

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Evernote Apps Up Moleskine Notebooks | NewsFactor Network

Evernote Apps Up Moleskine Notebooks | NewsFactor Network | Content and Curation for Nonprofits | Scoop.it
You can now make Evernotes the old-fashioned way, in a Moleskine notebook. But this analog tool has been adapted for the digital age with special paper that can be scanned by a smartphone or tablet.
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Hold The Front Page (‘Til Later): Buffer Partners With News Curation Service Scoop.it | TechCrunch

Hold The Front Page (‘Til Later): Buffer Partners With News Curation Service Scoop.it | TechCrunch | Content and Curation for Nonprofits | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


I'm thrilled that Scoop.It has finally integrated buffer so now I can schedule RTs.

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A Mix of Algorithms and Human Curators Is The Solution To Content Curation Scalability Issue

A Mix of Algorithms and Human Curators Is The Solution To Content Curation Scalability Issue | Content and Curation for Nonprofits | Scoop.it

Guillame DeCugis: "This is a very interesting piece by Erin Griffith (again!) on the potential scalability issues of content curation. You can pass quickly on her first part where she easily bashes the usual concerns about the curation word being overhyped and over used.


She makes a really good point on her second part, building on the experience of Behance, the platform to publish one's creative work: using a mix of algorithms and human curation is a part of the answer to this scale issue. 


But another way to scale curation is to add a topic-centric layer. In the problem she describes (which is typically Behance's problem), scaling up is tough because curation is being applied to sort out the best content on a unique dimension: a home page that's the same for everyone.


"Behance’s front page could no longer display what algorithms determined was the most popular art within [the] site’s community. Because of boobs. They are universally the most popular thing on the Web, and not even a tasteful, creative site like Behance is safe when the “wisdom of the crowd” is involved.


To be clear — boobs are welcome on Behance, but the site skews toward commercially viable work. A porn pit may entice creative directors but not in the way Behance wants to entice them." she funnily writes.


If you added topics to that, you can solve the problem by having people follow whichever topics they want.


And I'm not talking about the usual 10-20 categories you find on any content sites. I'm talking about long-tail, user-created topics that any user can opt in to follow or unfollow. Boobs fans can then follow dozens of Boobs topics curated by other fellow users without having to pollute the experience for everyone else.


By mixing a topic-centric model with curation, you apply it to as many dimensions as your users will decide to curate. That's the model we've been using at Scoop.it and so far, it scales pretty well, doesn't it?"


Robin Good: For the record you may want to check this video of Gabe Rivera from Techmeme at LeWeb 2008 already discussing this issue and arriving at the same conclusions: http://www.youtube.com/watch?v=T4Zi_U6iZxU there's no way to build a perfect news or aggregation engine. The best solution is indeed a mix of aggregation and filtering tools matched by a topic-expert curator.





Via Guillaume Decugis, Heiko Idensen, Robin Good
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Using Analytics to Plan Great Content

Using Analytics to Plan Great Content | Content and Curation for Nonprofits | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This is an excellent overview of how to use analytics to help you plan your blog editorial calendar.   


This is one part of a three-part pillar  --


Past Performance of Topics
Idea Dashboard
Editorial Calendar

Organizing Your Time for coordination, curation, and creation


Just a riff off this post

 



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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Content and Curation for Nonprofits | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
Beth Kanter's insight:

This is an summary of an experiment to measure engagment  on Facebook from large public radio studies.   They looked at the percentage of people that commented, shared, or liked content posted on Facebook for geotargeted stories.


(1)  The first wave of sense-making from early results.  Saying so what to their data.   This resulted in a preliminary hypothesis.


But early on in the project, we noticed something that’s probably familiar to any news organization with a Facebook page — certain stories took off, accumulating hundreds of shares, likes, and comments on Facebook and jolting the Chartbeat meter. Other stories fell flat.


So rather than geotargeting just any news story that a station creates, we are selective and calculated with the types of local stories we post. Content must have compelling headlines. It must be locally relevant and meaningful. And locals should be likely to share it, like it, and comment on it. The editors with whom we’re working closely with at KPLU, KQED, KUT, WBUR, and KPCC are terrific at identifying and creating content that meets these standards.


(2)   Created categories of content types


We looked at every story we geotargeted during the months of July, August, and September 2012, focusing on the ones that the localized NPR Facebook following liked, shared, and commented on at a high rate. From this group of successful stories, we identified similarities which allowed us to create nine distinct content categories. We then dissected each successful story to decide which category it fell into.


To identify a story’s category, we asked a series of questions. Why did people share this story? What reaction did people have when they shared it? What is the story actually delivering to people — an explanation, a video, a hard news story?

We repeated this exercise several times for each piece of content until we were confident placing it into a category.










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7 Reasons to Love the New Scoop.itScoop.it

7 Reasons to Love the New Scoop.itScoop.it | Content and Curation for Nonprofits | Scoop.it
.You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform.  Firstly, don’t panic. Secondly. you\'re going to love them.

Via Janet Fouts
Beth Kanter's insight:

Just noticed the new interface and while changing a tool that you are very used to can be a little annoying,  I'm liking what I see.  I especially like the option to add your own insight vs lazy rescooping.  I also like that these insights appear as comments under the scoop, I think.   So, the design is encouraging deeper engagement .. let's see.

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Guillaume Decugis's comment, December 11, 2012 12:28 PM
@Janet, Beth and mirmilla : glad you liked this! Special thanks to Beth as this feature is actually the result of a discussion thread we had on Scoop.it months ago about sources & ethics of curation. Don't know if you remember it Beth but we did! ;-)
Deborah Spector's comment, December 12, 2012 10:02 AM
What a difference this makes. I always read the articles before I scoop them. Now I'll be able to add my insights, which I hope will bring more meaning to my growing community. So nice to know your discussions added this feature to the scoop.it platform.
Niels Schuddeboom's comment, December 13, 2012 5:27 PM
But I can't find back the original options to browse scoopits not explicitly followed, based on topics. Where's that?
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New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Content and Curation for Nonprofits | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello, JoseAlvarezCornett
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Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 4:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Content and Curation for Nonprofits | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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Teaching Students to Become Curators of Ideas: The Curation Project

Teaching Students to Become Curators of Ideas: The Curation Project | Content and Curation for Nonprofits | Scoop.it

Dr Corrine Weisgerber (@corrinew) teaches a Social Media Class at St Edward's University in Austin, Texas. On this site she shares details of her Transformational Digital Learning Designs in which her students are actively engaged in a Personal Learning Project, Blogging Project, Curation Assignment, Conversation Engagement, Live-Blogging/Live-Tweeting Project and Participation Assessment. The details of these assignment briefs to students can be found here: http://myweb.stedwards.edu/corinnew/comm4352/COMM3309SP12.pdf

 

Corrine shares some of the best examples of her students' work too - check out the blog roll which takes you to a selection of her students' blogs and some delightful curation projects where students used Scoop.It! and Storiful as the choice of digital media to present their work and demonstrate their learning.

 

One of her most rewarding learning designs was The Curation Project.

A MUST read here: http://academic.stedwards.edu/socialmedia/blog/2012/04/16/teaching-students-to-become-curators-of-ideas-the-curation-project-3/

 

 


Via Anne Whaits, Aust Digital Futures, Nancy White
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Mrs Michelle Zgombic's curator insight, December 30, 2012 11:53 AM

I learned how to better curate myself, plan now to go back into some of my tools and reorganize and review my material.  Note: lots of links to useful shared presentations

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Humans Vs. Robots: Who's On Top? Steve Rosenbaum On Forbes

Humans Vs. Robots: Who's On Top? Steve Rosenbaum On Forbes | Content and Curation for Nonprofits | Scoop.it

Excerpted from article:

"In a room full of media heavyweights, CEOs, and high-tech entrepreneurs, the debate is hardly philosophical. "Will Robots overtake Humans?" and in some cases should they?

The Monaco Media Forum was the site of the showdown, and the panel was an esteemed group of thinkers and digital leaders...and with Steve Rosenbaum, a passionate advocate for human curation – both as the author of Curation Nation, and the CEO of Magnify.net.

 

Here I propose a new rule of robotics. That going forward Robots must identify themselves as robots – and can’t impersonate being a human being.

 

Automation makes things more efficient, more the same, more boring. But humans tends to make things that aren’t exactly the same. The nature of human creation is that it isn’t algorithmic, but it, in fact, will have connections and relationships that are both logical and illogical.

 

The human element is what makes it fun, surprising, and engaging. A robot can’t do that.

 

The shift that changes the equation is the sheer volume of content flooding the web. Digital overload is swamping the current recommendation engines, making the sharp knife of human editorial a better filter than the blunt instrument of algorithmic recommendation.

 

For the future – the question of where humans and robots share joint custody of the future remains unclear. But until then, having robots not impersonate people seems like a reasonable place to draw the line..."

 

Read full original article: 

http://www.forbes.com/sites/stevenrosenbaum/2012/11/26/humans-vs-robots-whos-on-top/

 

Watch the video of the Monaco Media Forum panel here:

http://www.steverosenbaum.me/video/Monaco-Media-Forum-2012-Round-2

 

 


Via Giuseppe Mauriello
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Guillaume Decugis's curator insight, November 27, 2012 12:36 PM

Interesting write-up by Steve Rosenbaum on how algorithms and humans compete to solve some of the biggest technological challenges today. Particularly in the content curation space, which reminds me of my own talk at Data Week earlier this year.

Eelco Kraefft's curator insight, December 15, 2012 7:55 AM

Kurzweil, author of The Singularity is Near', and mentioned in this article was just hired by Google. Does this mean Google News will soon grow into a more perfect content (80%+) curator than Rosenbaum now sees, compared to humans?

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Survival of the Savviest: Content Curation for Professionals

How do you develop and display your talent efficiently and with impact? This is the SlideShare we've put together on why and how professionals embrace Content Curation to make their talents shine online.


Via Guillaume Decugis, Beth Kanter
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Beth Kanter's comment, November 16, 2012 1:16 PM
OMG ... this is resonating .. thank you .....
Guillaume Decugis's comment, November 16, 2012 1:20 PM
Thanks Beth! Glad you liked it. I also feel that this is a very important trend which will change the way we consider our professional networks.
ben bernard's comment, January 9, 2013 11:55 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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How Marketers Are Measuring Content [Infographic]

How Marketers Are Measuring Content [Infographic] | Content and Curation for Nonprofits | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marke...


Via sandrinea, Jesús Hernández, Martin (Marty) Smith, Khaled El Ahmad
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Martin (Marty) Smith's comment, October 19, 2012 4:14 PM
Thanks Jeff. Great weekend. Marty
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He Is Master Curator: Robin Good

He Is Master Curator: Robin Good | Content and Curation for Nonprofits | Scoop.it

Ladies & Gentlemen,

Curators & Friends,

 

The best curator in the world...and...

my Italian friend, Robin Good, friendly and professional competitor on curation, in this period is absent.
He had an accident.
You can see some photos here:

http://instagram.com/p/P85Kh0GYfB/

http://instagram.com/p/QBGs6JGYdj/

http://instagram.com/p/QEXhq6mYU3/

 

I like to be in his competition and learn from him, as you all! Come on Robin!

He loves curation and Scoop.it's platform!

 

We need his energy! Go Robin! Waiting for you!

We are human beings!!!


Best wishes for a speedy recovery!

 

Sincerely, all the best,

Giuseppe

 

BTW: special #hashtag is #bestwishesrobingood


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, September 28, 2012 2:37 PM
Thank you @malek @zbutcher, @Beth Kanter @Therese Torris, for rescoop and great tweet!
Martin (Marty) Smith's comment, October 2, 2012 7:09 AM
Indeed. Best wishes Robin one of the most generous men on the planet. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:25 AM
@Marty..thank you so much for your support to Robin!
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17 Sources of Quick Marketing Content That Are Right Under Your Nose

17 Sources of Quick Marketing Content That Are Right Under Your Nose | Content and Curation for Nonprofits | Scoop.it

Is quick good?

------------------

Excerpted from article:

"That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter.

 

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you.

Here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

 

1) Tap your sales and services teams.

2) Pull from your company collaboration tool.

3) Interview an internal expert.

4) Interview an external expert.

5) Pull excerpts from lead generation content.

6) Bundle your blog content into lead generation offers.

7) Turn written content into visual content.

8) Wax poetic on camera.

9) Screen capture how-to content as you're teaching it.

10) Write out the steps of your how-to videos.

11) Solicit content from guest contributors.

12) Turn presentation slides into SlideShares.

13) Record presentations.

14) Compile compelling data.

15) Turn everyday tools into downloadable templates.

16) Update offers to align with personas.

17) Set contribution requirements.

 

Each source is analyzed with more information and examples. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx


Via Giuseppe Mauriello
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Curate All of Your Social Media Content and Integrate It in Your Website with Postano

Curate All of Your Social Media Content and Integrate It in Your Website with Postano | Content and Curation for Nonprofits | Scoop.it

Robin Good: Postano is a social media content aggregation and curation platform that can be integrated in your web site or Facebook page. 


Through its internal dashboard it can be set to agregate coming from any of your social media channels. From Wordpress or Tumblr blogs to Facebook Pages, Twitter, Instagram and Pinterest accounts, Postano offers a comprehensive array of social media sources to tap into. Additionally you can add any RSS feeds that may be relevant to you.


Postano allows you to pick and select which content you want to publish and how you want to it look and appear. Your curated channel can be finally integrated as a full embed in your website and/or added as a tab to your Facebook page.


One great key feature available as a WordPress plugin but also usable with any other publishing platform allows for all of the content and links "embedded" in your site via POstano to be also fully indexed by standard search engines.


Examples: http://www.postano.com/gallery/


Pricing: http://www.postano.com/pricing/


More info: http://www.postano.com/


(Opening image from Glassislife.com)


(*I have added Postano to http://bit.ly/ContentCurationUniverse tools-map)


Via Robin Good
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Andrew McRobert's curator insight, August 19, 8:55 AM

23. A good example of a curation tool for brands, this highlights the fun and effectiveness of curating. It shows another side, the possibilities of curation in both social and work, maybe even a mix of both. Its intergration into social media sites was the reason for its inclusion.

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Content Curation using Pinterest - Content Curation Marketing

Content Curation using Pinterest - Content Curation Marketing | Content and Curation for Nonprofits | Scoop.it
Content Curation using Pinterest (Content Curation using Pinterest http://t.co/eb0LnJm4 #contentcuration...)...
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