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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Content and Curation for Nonprofits | Scoop.it
Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.
Beth Kanter's insight:

Robin Good gives us an insight analysis of the features and challenges related to the field of content curation tools. 


Robin, who invented content curation, has been tracking and evaluating the tools of the trade for almost ten years.    He has tested over 400 tools and orgnaized them into different maps and curated collections.


The article is an overview of tool features.  I hope content curation tool creators pay attention to his suggestions.


The areas he points to:


1) Display of curated content collections

2) Slicing and Dicing

3) Micro-Macro

4) Recurate

5) News discovery

6) Ownership

7) Credit and Attribution


The area of news discovery is most interesting to me .   Robins says 

The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.


On this front news curation platform and services are sitting on a treasure trove of great content being curated by their users. The challenge for them will be how to find, surface and expose the most valuable parts of it.


What he is a news organization -- that you have the editor/writer and a search algorithm to discover content.    It also speaks to the opportunity for collective, human sense-making of the bits. 





Link: http://www.masternewmedia.org/content-curation-tools-future-part1/#ixzz2nhfIgCta


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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | Content and Curation for Nonprofits | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

Via janlgordon
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Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


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Content Curation: 13 Sense-Making Approaches To Add Value To Information

Content Curation: 13 Sense-Making Approaches To Add Value To Information | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
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Maria Persson's curator insight, October 30, 2013 6:03 PM

This is definately something that anyone in the coming new century needs to learn how to do effectively.  Do we want regurgitation or depth of learning from knowledge gained?   I value, for example, how Scoop.it allows for the 'web interface' to be looked after, by them ,and the curation and learning happens with us!

 

Thanks for sharing this Robin Good!

ManufacturingStories's curator insight, October 31, 2013 12:54 PM

Robin's insights always bring content to the next level!

Michelle Ockers's curator insight, June 30, 5:00 PM

Article lists a range of ways to use sense-making to add value to curated content.

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Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources

Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
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Leah Lesley Christensen's curator insight, December 2, 2013 1:37 PM

Never heard of it - must be worth sharing :)

Robin Good's insight:Introducing content curation to someone who doesn't know anything about it is not always an easy task. There are so many different articles, opinions, definitions and recommendations about content curation that it is quite difficult for someone just getting familiar with the topic, to easily find out where to start and what to trust. To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. 1) Content Curation - Definitions a collection of the best and most useful definitions of what content curation is http://bundlr.com/b/content-curation-definition 2) Content Curation - What is it? Video Intros 30+ short video clips that introduce the need, practice and purpose of content curation http://huzzaz.com/collection/content-curation-what-is-it 3) Content Curation Visualized 110+ infographics, visuals, illustrations and diagrams explaining what content curation is www.pinterest.com/robingood/content-curation-visualized/ 4) Content Curation Tools Directory - Tools Directory 100+ of the best content curation tools organized in a directory for immediate access http://contentcuration.zeef.com/ 5) Content Curation Tools Supermap - Tools Collection 600+ content curation, discovery, filtering and publishing tools organized by categories for doing content curation http://bit.ly/ContentCurationToolsSupermap All free to use and share.
John Thomas's curator insight, February 9, 11:53 AM

Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources

Maria Richards's curator insight, March 29, 4:50 PM

This link is invaluable to support an understanding of content curation. 

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47 ways to repurpose content - a visual reference map

47 ways to repurpose content - a visual reference map | Content and Curation for Nonprofits | Scoop.it
This mind map highlights 47 ways in which you can adapt or "repurpose" the content you create into different media and for different social media channels.
Beth Kanter's insight:

A content strategy is more efficient is you use the approach of repurposing your content.    Rather than an editorial calendar, another way to go is to create a large content asset and then think through how to chunk and repurpose.  You'll have enough content for a whole month! 


And, if you think of your content curation of building up to a large piece  -- you can then break it up again by sharing the links in different ways.


Useful visual from the mindmapping site.

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Andy Birkitt's curator insight, October 10, 2013 5:35 AM

Great way of visualising methods of repurposing content.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Content and Curation for Nonprofits | Scoop.it
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.
Beth Kanter's insight:

Quality Rules! 


The rule impacts my work in other, big, ways. For example, if I did not have time to write something incredible of value, I've not written anything. The deadline comes and goes, if I have nothing, you get nothing. It is also the reason my posting schedule over the last five years has gone from twice a week to once a week to once every two weeks to once every three weeks. (Amazingly, the blog traffic has gone from 2k a month to 150k a month!)

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Best Tip for Editorial Calendar: Chopping

Best Tip for Editorial Calendar:  Chopping | Content and Curation for Nonprofits | Scoop.it
Create more high-quality content with less time and effort. Seriously.
Beth Kanter's insight:

Definition: “A content pillar is a substantive and informative work on a specific topic or theme that can be broken into many derivative pieces of content to cover multiple channels. A content pillar can be an eBook, report, guide, long video, or any significant (meaning large and thorough) content asset.”


Take a larger piece of content and chop it.  More in the e-book here: http://kapost.com/landing/blueprint-of-a-modern-marketing-campaign

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Nonprofit Content Curation – 2013-06-18

Nonprofit Content Curation – 2013-06-18 | Content and Curation for Nonprofits | Scoop.it
GrantSpace, a service of the Foundation Center, offers information and resources that are specifically designed to meet the needs of grantseekers.
Beth Kanter's insight:

Excellent video with founder of Scoop.It talking about content curation

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Content Curation Can Be Your Muse for New Ideas for Content

Content Curation Can Be Your Muse for New Ideas for Content | Content and Curation for Nonprofits | Scoop.it
Do you have trouble creating rich, valuable blog content? Here are 13 places to seek blog content ideas to avoid running on empty when you create content.
Beth Kanter's insight:

This article talks about the problem that all content creators have -- running out of ideas for what to write about it.    This article includes some excellent tips for how to avoid that pitfall.    But what resonated is that content curation can also help you find new ideas for new content -- but it can be a double edge sword if you're not truly doing content curation.  If you are not tuning your sources - and discovering new ones, you'll fall into the echo chamber rut.   


Are you constantly retuning your discovery process for new sources?   What's your radar look like?   

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Forget big data, think content curation: Gartner

Forget big data, think content curation: Gartner | Content and Curation for Nonprofits | Scoop.it
It’s human, it’s simple, it’s visual and it’s curated.When it comes to social marketing, organizations are more focused on curated content rather
Beth Kanter's insight:

Gartner analyst making predictions that the four top digital marketing investments are:


- Commerce experience
- Social marketing
- Content creation and management
- Mobile marketing

Curated content is in such demand because it is the “grist for the social marketing mill.”

Also a reminder that curation is not aggregation, but providing insight.


Hat Tip to: http://www.contentcurationmarketing.com/gartner-content-curation-trumps-big-data/

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Create Curated Expert-Filtered Top Link Lists and Categorized "Best Of" Pages with ZEEF

Create Curated Expert-Filtered Top Link Lists and Categorized "Best Of" Pages with ZEEF | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
Beth Kanter's insight:

Lists are the heart and soul of content and content curation.   This tool allows you aggregate your lists on a topic on a page, although as Robin points out it lacks the feature of adding a one-sentence annotation.  I might just try an experiment with this as part of an upcomig workshop resource page.


One thing that often concerns me as my main work is as a trainer - and do a lot of it, is what happens when these platforms don't succeed and you loose your work?   

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Klaas Joosten's comment, September 22, 2013 4:33 PM
Hi, indeed this is a risk, we will offer this download this is very good feedback. But there are not many curated directories with a real business model. Because we are going to use the links blocks on external websites (blogs) like widgets and fill them with affiliate links we give people the opportunity to make money. Most curation websites don't have any way of monetizing their traffic. Our business model is based on a dutch competitor how does 20 million of revenue only in the dutch (Netherlands) market. So if people use your subject page to make their purchasing decision you have helped them and earn some money to keep the platform alive.
Rick Boerebach's comment, September 22, 2013 4:54 PM
Brian, white labeling is on our roadmap, but not yet implemented, what type of features would you like to see?
GIANFRANCO MARINI's curator insight, November 4, 2013 1:06 PM

Zeef è una applicazione web che genera categorie e sarebbe piaciuta molto ad Aristotele e a  Kant.

 

Il suo utilizzo è semplicissimo, basta indicare il nome della nostra collezione di Link, dedicata a uno specifico tema, e quindi procedere a creare, all'interno di quel tema e argomento delle categorie, che sono rese graficamente come blocchi di liste di indirizzi. Aggiungere ai blocchi nuovi indirizzi è altrettanto semplice, basta copiare e incollare l'URL del sito o della risorsa che ci interessa.

 

I blocchi possono essere collocati nell'ordine che preferiamo semplicemente trascinandoli con il mouse nella posizione che più ci piace ed è sempre possibile aggiungere nuovi blocchi.

 

Le liste di Link possono essere condivise e incorporate in altri siti. L'utilizo di questo servizio web è gratuito previa registrazione. 

 

Si tratta di unos trumento utilissimo per organizzare i propri indirizzi in relazione a un tema/argomento specifico in modo da disporre di un archivio specifico, disponibile online, cui poter sempre fare riferimento.

 

Le applicazioni didattiche sono numerose:

1. creare archivi ordinati di risorse web su arogmenti disciplinari o transdisciplinari

2. far realizzare tali archivi dagli studenti in modo da abituarli alla ricerca delle fonti sul web

3. realizzare raccolte di risorse per l'apprendimento di una disciplina o di argomenti di una disciplina da utilizzare in ambito blended learning o flipped learning

4. Si possono creare raccolte, stile top ten, di risorse rilevanti su un dato argomento per arricchire il processo di insegnamento/apprendimento

 

LINK UTILI

INDIRIZZO:  http://zeef.org

FAQ. http://zeef.org/faq/

ESEMPIO: la pagina Zeef realizzata da Robin Good relativamente alle risorse per la content curation https://contentcuration.zeef.com/robin.good

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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | Content and Curation for Nonprofits | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
Beth Kanter's insight:

Colleague Jonathon Colman has worked as a content strategist and on SEO in both nonprofit and for-profit sectors.    This post he pulls together great resources to go deeper in formulating a content strategy  - including experts, books, and good posts. 

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Norman Reiss's curator insight, September 11, 2013 12:34 PM

Great resource

Lee Wise's curator insight, September 15, 2013 5:56 PM

Honestly, I can't remember if I share this or not... but I think not!  Either way, some will enjoy!  

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Content Marketing Explained in a Dynfographic by MandLoys

Content Marketing Explained in a Dynfographic by MandLoys | Content and Curation for Nonprofits | Scoop.it
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Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It | Content and Curation for Nonprofits | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
Beth Kanter's insight:

This is a great article and reminder that curation is

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John Thomas's curator insight, February 5, 6:27 AM

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Nevermore Sithole's curator insight, March 10, 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Content and Curation for Nonprofits | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ  Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution


http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution


http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.


Via Martin (Marty) Smith
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Editorial Calendar

Editorial Calendar | Content and Curation for Nonprofits | Scoop.it
Free Social Media Strategy Course Part 3: Social Media Editorial Calendar In part 3 of our free Social Media Strategy Course I will show you how to set up and use one of the most useful Social Media tools for Marketers that will help you stay on...
Beth Kanter's insight:

Excellent curated collection of editorial calendar templates and articles

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Norman Reiss's curator insight, October 17, 2013 8:56 AM

Plan your content updates!

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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
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María Dolores Díaz Noguera's curator insight, November 16, 2013 8:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 5:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 9:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

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12 Scoop.it Curators Share Top Curation Tips

12 Scoop.it Curators Share Top Curation Tips | Content and Curation for Nonprofits | Scoop.it

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

 

Full original article:

http://www.theprcoach.com/12-experts-share-top-curation-tips/

 


Via Jeff Domansky, Guillaume Decugis, Giuseppe Mauriello
Beth Kanter's insight:

This is an excellent curated list of tips and techniques and pointers to other curators.  

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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 4:51 PM

It seems so simple here!

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Content Curation: an Introductory Guide by Sadie Baxter

Content Curation: an Introductory Guide by Sadie Baxter | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
Beth Kanter's insight:

A good introductory primer to content curation as part of your content strategy.

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harish magan's comment, October 1, 2013 3:12 AM
Easy learning easy in remembering .
enrique rubio royo's curator insight, October 20, 2013 1:44 PM

Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.

Marisol Araya Fonseca's curator insight, February 1, 12:04 PM

Nice guide

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The 3 Goals For Your Content Marketing - B2B Marketing Insider

The 3 Goals For Your Content Marketing - B2B Marketing Insider | Content and Curation for Nonprofits | Scoop.it
What are the main goals for your content marketing? Reach, engage and convert new customers or stop calling what you're doing content marketing!
Beth Kanter's insight:

Download graphic here: http://www.slideshare.net/michaelbrenner/content-marketing-goals-and-metric-infographic?ref=http://www.b2bmarketinginsider.com/content-marketing/the-3-goals-for-your-content-marketing?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+B2BMarketingInsider+%28B2B+Marketing+Insider%29

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How To Add Value To Your Content Curation So Other People Notice

Beth Kanter's insight:

This article is from my colleague, Marshall Kirkpatrick, who used to write for Read/Write Web for many years and started a company called Little Bird that helps you track influencers.


He was on a video podcast hosted by Michael Krigsman for a roundtable on Influence with CEOs from  Kred and Onalytica.     Marshall points out in his post a question,  "How do I create Influence online?' at about minute 21 mark.     


In a great example of following your own advice,  he write up a blog post with the answer to the question, providing value for the audience, saving them time, lifting up something important.   And, it wasn't a sales pitch he was lifting up, just his stellar advice for how to become influential.


1.  Be first place people learn about something important

2.  Explain something really well

3.  Bring together multilple perspectives

4.  Offier unique insight

5.  Be funny


These are ways that curators gain influence too. 



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Robin Good's comment, September 27, 2013 2:44 PM
Good catch and interesting video Beth. Thanks for sharing and for your insight.

P.S.: You can use www.vimeotime.com to link to any Vimeo video at your preferred point.
Norman Reiss's curator insight, September 28, 2013 8:54 AM

Great ideas on how to mix others' content with your insight

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple

Via Ally Greer
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Dan Aldridge's curator insight, November 4, 2013 6:18 PM

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

MarcoFabris2013's curator insight, January 20, 5:43 AM

se siete incerti dell'utilità del content marketing leggendo questo articolo, che si riferisce agli USA,  potrete trovare delle valide ragioni per cambiare idea.

Monica S Mcfeeters's curator insight, January 20, 1:00 PM

Helpful info for those interested in marketing with content.

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Demystifying Persona – How to Create Engaging Content Based on Persona?

Demystifying Persona – How to Create Engaging Content Based on Persona? | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

Good framework

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Norman Reiss's curator insight, September 26, 2013 8:09 AM

Many nonprofits never take this useful step of thinking about personas

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Curation: Beyond the Buzzword - Resources Shared at #OLC13 | David Kelly

Curation: Beyond the Buzzword - Resources Shared at #OLC13 | David Kelly | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

Good solid list of content curation resources and articles for nonprofits and educators

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Attract More Readers By Writing Posts They Already Crave -

Attract More Readers By Writing Posts They Already Crave - | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

Some terrific tips and techniques for coming up with ideas for your content strategy.  

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