Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
This tool measures the emotional value of your headlines in three areas:
Intellectual – Words which are especially effective when offering products and services that require reasoning or careful evaluation.
Empathetic – Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
Spiritual – Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.
To start using the Headline Analyzer, visit http://www.aminstitute.com/headline, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.
Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging.
[Good Tips for your Content Strategy] Whether we are creating or curating content to share, these 5 tips will help you get better results. Great example of how to re-purpose content for the specific platform in a easy way that doesn't take too much time!What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover
Beth Kanter's insight:
[Good Tips for your Content Strategy] Whether we are creating or curating content to share, these 5 tips will help you get better results. Great example of how to re-purpose content for the specific platform in a easy way that doesn't take too much time!
1. Embrace Images/Keep it Short on Social Media Channels
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Should I use a question mark?
Hot headlines are crucial to your success -- don't lose out on traffic and conversions because of a poor title.
Beth Kanter's insight:
Writing good headlines is an important skill for content curators. Many posts we discover have great content, but the headline doesn't quite capture it. So, this is good advice on how you can revise headlines.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.