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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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How Content Curation and Tools Can Fit In Your Digital Marketing MIx

How Content Curation and Tools Can Fit In Your Digital Marketing MIx | Content and Curation for Nonprofits | Scoop.it
There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and Co-Created. Of those
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In-Depth Guide to Content Curation

In-Depth Guide to Content Curation | Content and Curation for Nonprofits | Scoop.it
Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.

Via Ally Greer
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Ally Greer's curator insight, May 30, 2014 8:31 PM

Great, informative post by Navneet Kaushal on the do's and don'ts of content curation & some of the best tools out there to curate content to your website and social networks.

NOTRE DAME SCHOOL's curator insight, May 31, 2014 9:06 AM

Be brave and do it yourself!

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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | Content and Curation for Nonprofits | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
Beth Kanter's insight:

via  Cendrine Marrouat


This tool measures the emotional value of your headlines in three areas:



  • Intellectual – Words which are especially effective when offering products and services that require reasoning or careful evaluation.
  • Empathetic – Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
  • Spiritual – Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.

To start using the Headline Analyzer, visit http://www.aminstitute.com/headline, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.

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Heather Card's curator insight, May 7, 2014 8:26 AM

Another great tool from Beth Kanter. If you're not following her, it's time to start!

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How to Master the Art of Exceptional Blog Titles

How to Master the Art of Exceptional Blog Titles | Content and Curation for Nonprofits | Scoop.it
Writing exceptional blog titles is nothing short of an art. Here's how to master the art writing awesome blog titles.
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Blogging

Blogging | Content and Curation for Nonprofits | Scoop.it
10 Blog Titles that drive MASSIVE TRAFFIC
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Lee Wise's curator insight, April 27, 2014 8:47 AM

Thoughtful.  Short.  Enjoy! 

Emerson Povey's curator insight, June 6, 2014 9:31 AM

Get past the awful font on the infographic and our distrust of buzzfeed-esqe titles - some of these can improve readership of what we're already writing.

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9 tips for writing magnetic headlines right away

9 tips for writing magnetic headlines right away | Content and Curation for Nonprofits | Scoop.it

Stop writing boring headlines and make them pop with these proven techniques.


Via Robin Illsley
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A Technical Approach to Headlines for Social Media

A Technical Approach to Headlines for Social Media | Content and Curation for Nonprofits | Scoop.it
Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging.

Via Thomas Faltin
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A scientific guide to writing great headlines on Twitter, Facebook and your Blog

A scientific guide to writing great headlines on Twitter, Facebook and your Blog | Content and Curation for Nonprofits | Scoop.it

What does it take to write great headlines for your blog, Twitter, Facebook and more? We've dug into the science behind writing great headlines with today's


Via Pedro Da Silva
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How Content Curation Keeps You Visible and Valuable

How Content Curation Keeps You Visible and Valuable | Content and Curation for Nonprofits | Scoop.it
Sharing other people’s content adds value to your network and reinforces your expertise. Three steps to effective content curation.
Beth Kanter's insight:

practical advice on how to organize your sources

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Practical Ways to Add Value to Curated Content Collections or Streams

Practical Ways to Add Value to Curated Content Collections or Streams | Content and Curation for Nonprofits | Scoop.it
Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share oth…
Beth Kanter's insight:

This highly useful post outlines several ways to curate different types of content and add your own commentary to it to add value. 


1.  Curated social media updates

2.  Curated newsletters

3.  Personal messages

4.  Curated blog posts


h/t Mari Smith


Gets to the nitty gritty of practice.

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Overcome Short Attention Spans with Micro-content

Overcome Short Attention Spans with Micro-content | Content and Curation for Nonprofits | Scoop.it

[Good Tips for your Content Strategy] Whether we are creating or curating content to share, these 5 tips will help you get better results. Great example of how to re-purpose content for the specific platform in a easy way that doesn't take too much time!What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover

Beth Kanter's insight:

[Good Tips for your Content Strategy] Whether we are creating or curating content to share, these 5 tips will help you get better results. Great example of how to re-purpose content for the specific platform in a easy way that doesn't take too much time! 


1.  Embrace Images/Keep it Short on Social Media Channels

2.  Make it Stackable for "multiscreen consumers"

3.  Don't skimp on copy writing

4.  Play to your platform and audience

5.  Make the connection

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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Content and Curation for Nonprofits | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.

Via Ally Greer
Beth Kanter's insight:

Love the advice about personas

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Enrique Robles's curator insight, June 10, 2014 12:16 PM

very like

Emmanuel 'Manny' Gigante's curator insight, June 11, 2014 1:22 PM

YOUR #roadmap  thanks @Scoop.it

Dr. Pamela Rutledge's curator insight, June 11, 2014 3:26 PM

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.  

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The Millions : Read Me! Please!: Book Titles Rewritten to Get More Clicks

The Millions : Read Me! Please!: Book Titles Rewritten to Get More Clicks | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:
Very funny. famous books and novels written as upworthy like headlines
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Write Great Headlines Fast By Asking 3 Questions

Write Great Headlines Fast By Asking 3 Questions | Content and Curation for Nonprofits | Scoop.it
Want to know the secret way to write great headlines fast? It's as easy as asking yourself three questions.
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The Most Popular Words in the Most Viral Headlines

The Most Popular Words in the Most Viral Headlines | Content and Curation for Nonprofits | Scoop.it
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
Beth Kanter's insight:

After looking at the initial data, Ripenn found seven key commonalities. I’ve reworded them here into some helpful headline tips:

  1. Make the most of current events: Tie your headline to news and newsmakers
  2. Break some “rules” of headline writing, like length
  3. Seek to pique the reader’s curiosity
  4. Never underestimate the emotional factor of a headline
  5. Call the reader to action with direct action words
  6. Make bold claims
  7. Sound like a human, not a robot
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13 Awesome Headlines for Business Blogging Success

13 Awesome Headlines for Business Blogging Success | Content and Curation for Nonprofits | Scoop.it
Blog content gets shared across all types of social channels. For a blog post the headline is the call-to-action. The headline determines how your co
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Blogging

Blogging | Content and Curation for Nonprofits | Scoop.it
Clever Blog Post Title Templates That Work
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Write Headlines Like Brian Clark, Neil Patel, and Jon Morrow: 35 Headline Samples From The A-List Bloggers

Write Headlines Like Brian Clark, Neil Patel, and Jon Morrow: 35 Headline Samples From The A-List Bloggers | Content and Curation for Nonprofits | Scoop.it
There are two things you bloggers should know: One, great bloggers write great headlines, and two, great headlines often follow sets of | WHSR
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Five tips for writing clickbait headlines

Five tips for writing clickbait headlines | Content and Curation for Nonprofits | Scoop.it
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Should I use a question mark?

Via Therese Torris
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Therese Torris's curator insight, March 1, 2013 7:52 PM

A  bit cynical but true

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Writing Traffic Stopping Headlines How To

Writing Traffic Stopping Headlines How To | Content and Curation for Nonprofits | Scoop.it
If you found the post useful, take a minute to share it with your friends! You’ve heard enough about writing headlines already. You’ve probably read that listing a number of reasons, se...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 4, 2012 8:08 AM

Great Tips on how to make your headline do its job - grab readers by the throat (lol) and promote social shares.

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How to Quickly Share Other People’s Content With Your Social Networks

How to Quickly Share Other People’s Content With Your Social Networks | Content and Curation for Nonprofits | Scoop.it
Tips to quickly and easily share content with your social networks, right when you find it.
Beth Kanter's insight:

Essentially, you want to be able to answer yes to both of these two questions:

  1. Will my network find this interesting, valuable, relevant and/or entertaining?
  2. Will this link reinforce my business’s expertise in one of our core topic areas?
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The 7 Worst Types of Headlines (And How to Fix Them Before Adding To Your Curated Collection)

The 7 Worst Types of Headlines (And How to Fix Them Before Adding To Your Curated Collection) | Content and Curation for Nonprofits | Scoop.it
Hot headlines are crucial to your success -- don't lose out on traffic and conversions because of a poor title.
Beth Kanter's insight:

Writing good headlines is an important skill for content curators.  Many posts we discover have great content, but the headline doesn't quite capture it.   So, this is good advice on how you can revise headlines.

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19 Effortless Ways to Write Amazing Headlines - Venture Harbour

19 Effortless Ways to Write Amazing Headlines - Venture Harbour | Content and Curation for Nonprofits | Scoop.it
“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —
Beth Kanter's insight:

-Writing good headlines essential to success

-A/B testing

-Even on blog posts - there's  plug in for wordpress

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