Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web.
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SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform.
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup.
Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.
Today we are celebrating a big milestone -- more than 10 million presentations have been uploaded to SlideShare. This being SlideShare, it's a milestone that we
SlideShare is one my favorite sources to find good content for my topic. You have to know which users are sharing decks in your topic area or really hone your keywords. For a bit of serendiptiy, check out the decks that are curated by staff.
Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources. This presentation
Another good reminder that links curation skills to good journalism skills.
Some useful tips on how to rebalance the Timeliness vs. Accuracy and Quality equation for information dissemination. A must-read for any user of social media!
Could be used when teaching evaluation of online content / critical thinking skills.
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
This is a good post that summarizes a handful of the tools for content curation - news discovery and presentation. Each tool is described in terms of features.
Found this via post: http://www.blogworld.com/2013/05/02/24-brilliant-bloggers-talk-about-content-curation/
\ Feeding the Content Beast
This e-book from Curata includes a foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of “Content Rules”, offers some great tips for creating and curating content:
- How to re-purpose old content;- How to develop short and long form content;- plus lots of tips for being efficient
The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.
Fill out the form here and download free your copy of ebook:http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/
Hat Tip to fellow curator, Giuseppe Mauriello, for surfacing this gem.
Here’s a bonus link of simple techniques and tools for finding great content on social channels to curate.
Helpful tips on keeping your content interesting & fresh
Most journalists now understand they need to engage with audiences, whether online or in person.
My insight? Today, I feel like I'm just commenting on the comments about commenting on comments regarding the curation of comments on curation. But, alas, I'm all out of pithy comments for the day... curated or otherwise. :).
Part of this research is available to the general public, free of charge.Excerpted from article about this Gartner's 2013 Social Marketing Survey: "Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy. Overview:- Impactsa) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.- Recommendationsa) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."[There is a detailed analysis in the full article.] Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.What’s different about content in the age of the social web?- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.- It’s organic: it’s published fast, often in response to unpredictable moments."Full article about Gartner's 2013 Social Marketing Survey: http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jspFull original post by Jake Sorofman on Gartner Blog: http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/
With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.
Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?
Nwosu Mavtrevor | Blogging Tips, Internet
Very good starter list of ten free content curations - useful for nonprofits.
More nonprofit content curators!
keeping it simple for NFPs
Jump straight to the demos: http://www.youtube.com/watch?v=QGe8RKJw-Ec#t=30m20s When it comes to managing content for your organization's blog, Twitter strea...
Live stream from a session for TechSoup Global in Canada on how to do content curation, focuses on Twitter curation
So much to think about. Techniques tools and tips. Take notes!
How To Do Content Curation for Non-Profits
Always appreciate Robin Good's reviews of new tools because they include a summary of what the tool does or doesn't do - with an expert lens, examples, and a curated set of review links.
add your insight...
How to self-organize the web using curating tools.
These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching th
This deck outlines a great concept for small nonprofits "Lean content marketing" - how to simply use social channels without a lot of heavy lifting. Includes a content curation strategy.
Always appreciate collection of resources on content curation topic.
This is an evergreen interesting topic. I was especially intrigued with the title up above that said "Social Media Job of The Future". There might be a lot of prescience (sp?) in that choice of words.
Anything from LnD Dave is pure hold and very practical. Enjoy'
A GREAT resource for the buzzword "Content Curation." Finally!
What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize the validity of the term?
What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize the validity of the term? Well, give your spell checkers some time; eventually ‘curation’ will slide by without setting off any alarms.
Social Content Curation: Why, How, What!by Gianluca Fiorelli, Owner of ILoveSEO,@gﬁorelli1! Tweet with Mozinar attendees: #mozinar!
see slide 23
"Content curation helps you being seen as an expert and trusted source of information."
How do you measure that?
I've been using Harold's model "Seek, Sense, Share" to explain the process of content curation to nonprofits. He first published it back in 2011 and I actually made my New Year's resolution for professional learning (http://www.bethkanter.org/seek-sense-share/)
In 2011, I had noticed that I needed to pay more attention to training my attention and to be more intentional about how I was sharing information. The Seek-Sense-Share framework really helped me. When I discovered content curation, I realized that I was doing it, but from reading Robin Good's work - I wasn't doing well.
I connected Harold's framework to content curation -- http://www.bethkanter.org/content-curation-101/ because like everything else I learn, I am turning around and using it in training - so I thought it was perfect.
Harold has updated his model and fine-tuned it for content curation.
Robin Good found it put into context - and related to the need for some sort of human intervention - to pick, select, and contextualize content - not just aggregate. I always appreciate Robin's great reminders about the need to be "brains on" when comes to curation.
Curation is not clicking, not cut and paste, not mindless sharing. You have to be disicplined about being intentional - and focus.
The social and mobile web landscape has provided the means for everyone to become a publisher. Social networks have allowed us to not only create content but re
Good Content finds it roots in Persistance & Determination.
"Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away."
Nonprofits use monitoring tools as part of their "listening Strategy" and they also come in handy for the "discovery" part of the content curation process. Many nonprofits tend to be using Google Alerts because it is free.
After seeing Google Reader Walk the plank (http://www.bethkanter.org/rip-google-reader/), even though it is still a rumor that Google Alerts will also be killed off, I did not want to get caught in it. I switched over to Mention because it is free, easy to use, and great for nonprofits. Here's a discussion I started on my FB Brand page where other alternatives were also mentioned in the thread. However, I like the discipline and rigor of this analysis.
some good alternatives for alerts..
For our session on Nonprofits and Content Curation, Will Coley did a series of video interviews and we will incorporate into our session.
This type of curation is very important to my work and grateful for Robin for surfacing this. However, I tend to do both news/current as well as create archives.
Swayy gives you the content that engages your audience
Similar to Rebelmouse?
I'am using and enjoy it
View this infographic for a look at what content curation is – content curation basics, then content curation best practice (with a free download with top tools and resources for content curation)...
Fun infographic that summarizes content curation practices. "Don't just add to the noise. Protect your market from the information tidal wave by becoming a content curator super hero.
Until our blog is ready to roll, we're Curators... have a look at this Infographic and tell us how we're doing!
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and
For nonprofits, it is a matter of balancing capacity with quality content with audience and goals
List of nonprofit folks using scoop.it to curate content, Mostly individuals but a few organizations.