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Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by
Beth Kanter
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Scooped by Beth Kanter onto Content and Curation for Nonprofits |
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Beth Kanter's comment,
January 16, 2012 11:23 AM
Thanks for scooping my post!
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SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals. Via Arabella Santiago
Beth Kanter's insight:
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform. 
Arabella Santiago's curator insight,
May 24, 1:38 PM
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup. Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact. Delete the scoop?
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Today we are celebrating a big milestone -- more than 10 million presentations have been uploaded to SlideShare. This being SlideShare, it's a milestone that we
Beth Kanter's insight:
SlideShare is one my favorite sources to find good content for my topic. You have to know which users are sharing decks in your topic area or really hone your keywords. For a bit of serendiptiy, check out the decks that are curated by staff. Delete the scoop?
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Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources. This presentation Via Robin Good
Beth Kanter's insight:
Another good reminder that links curation skills to good journalism skills. 
Stephen Dale's curator insight,
May 9, 5:09 AM
Some useful tips on how to rebalance the Timeliness vs. Accuracy and Quality equation for information dissemination. A must-read for any user of social media! 
Jo Paoletti's comment,
May 9, 7:19 AM
Crap detection for content curators. Is it time for everyone who shares stuff they find on the Internet to think of themselves as content curators. Beats being a rumor monger or Typhoid Mary of misinformation.
Sarah McElrath's curator insight,
May 10, 8:14 AM
Could be used when teaching evaluation of online content / critical thinking skills. Delete the scoop?
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Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
Beth Kanter's insight:
This is a good post that summarizes a handful of the tools for content curation - news discovery and presentation. Each tool is described in terms of features. http://www.blogworld.com/2013/05/02/24-brilliant-bloggers-talk-about-content-curation/ Found this via post: http://www.blogworld.com/2013/05/02/24-brilliant-bloggers-talk-about-content-curation/ Delete the scoop?
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Beth Kanter's insight:
\ Feeding the Content Beast This e-book from Curata includes a foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of “Content Rules”, offers some great tips for creating and curating content: - How to re-purpose old content; The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. Fill out the form here and download free your copy of ebook: Hat Tip to fellow curator, Giuseppe Mauriello, for surfacing this gem. Here’s a bonus link of simple techniques and tools for finding great content on social channels to curate. 
Norman Reiss's curator insight,
April 25, 10:55 AM
Helpful tips on keeping your content interesting & fresh Delete the scoop?
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Most journalists now understand they need to engage with audiences, whether online or in person. Via gdecugis 
Robin Carlisle's comment,
May 5, 10:05 PM
"Bag" in 1998? Hmmmm... well... if the bag fits, then I think they should wear it, lol!
Robin Carlisle's comment,
May 5, 10:09 PM
BTW, this is what women have been doing since the beginning of time... adding value... offering insights... commenting (be nice... no hen-pecking here, lol)...Now if only I could think of a way to discretely quote one of the editors I just read.... Hmmmmmm...
Robin Carlisle's curator insight,
May 5, 10:12 PM
My insight? Today, I feel like I'm just commenting on the comments about commenting on comments regarding the curation of comments on curation. But, alas, I'm all out of pithy comments for the day... curated or otherwise. :). Delete the scoop?
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Part of this research is available to the general public, free of charge.
Via Giuseppe Mauriello 
Amita Malhotra's curator insight,
April 16, 6:17 AM
With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key. 
Gail Worthington-Eyre's curator insight,
April 17, 8:09 PM
Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet? Delete the scoop?
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Nwosu Mavtrevor | Blogging Tips, Internet
Beth Kanter's insight:
Very good starter list of ten free content curations - useful for nonprofits. Delete the scoop?
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Beth Kanter's insight:
More nonprofit content curators! Delete the scoop?
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Jump straight to the demos: http://www.youtube.com/watch?v=QGe8RKJw-Ec#t=30m20s When it comes to managing content for your organization's blog, Twitter strea...
Beth Kanter's insight:
Live stream from a session for TechSoup Global in Canada on how to do content curation, focuses on Twitter curation 
Gayle Carney's curator insight,
March 26, 10:25 PM
So much to think about. Techniques tools and tips. Take notes!
Gayle Delete the scoop?
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Via Robin Good 
Tom George's comment,
March 15, 7:44 AM
Robin I just watched Harlan Kilstein Interviews Robin Good on Curation. I want to say thank you. Thank you for your love of curation, your honesty and integrity. I imagined some of your references to parks and street people and I am someome who like you sees the much larger picture, but first we must set the stage. You are one of the best. If I could bestow the distinction of Master Curator on someone, you come to mind. Also looking forward to your university in the states, or in English I should say as I do not speak Italian.
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Via Robin Good
Beth Kanter's insight:
Always appreciate Robin Good's reviews of new tools because they include a summary of what the tool does or doesn't do - with an expert lens, examples, and a curated set of review links. 
A. Brian Dengler's comment,
May 5, 8:34 AM
RebelMouse is a promising tool. If I could only figure out how to use it. :-)
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These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching th
Beth Kanter's insight:
This deck outlines a great concept for small nonprofits "Lean content marketing" - how to simply use social channels without a lot of heavy lifting. Includes a content curation strategy. Delete the scoop?
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Via Robin Good
Beth Kanter's insight:
Always appreciate collection of resources on content curation topic. 
wanderingsalsero's curator insight,
May 23, 8:37 PM
This is an evergreen interesting topic. I was especially intrigued with the title up above that said "Social Media Job of The Future". There might be a lot of prescience (sp?) in that choice of words. 
Dawn Adams Miller's curator insight,
May 23, 11:12 PM
Anything from LnD Dave is pure hold and very practical. Enjoy' 
Susan Wegmann's curator insight,
May 24, 8:51 AM
A GREAT resource for the buzzword "Content Curation." Finally! Delete the scoop?
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What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize the validity of the term?
Beth Kanter's insight:
What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize the validity of the term? Well, give your spell checkers some time; eventually ‘curation’ will slide by without setting off any alarms. Delete the scoop?
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Social Content Curation: Why, How, What!by Gianluca Fiorelli, Owner of ILoveSEO,@gfiorelli1! Tweet with Mozinar attendees: #mozinar!
Beth Kanter's insight:
see slide 23 "Content curation helps you being seen as an expert and trusted source of information." How do you measure that? Found via: http://www.blogworld.com/2013/05/02/24-brilliant-bloggers-talk-about-content-curation/ Delete the scoop?
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Beth Kanter's insight:
I've been using Harold's model "Seek, Sense, Share" to explain the process of content curation to nonprofits. He first published it back in 2011 and I actually made my New Year's resolution for professional learning (http://www.bethkanter.org/seek-sense-share/) In 2011, I had noticed that I needed to pay more attention to training my attention and to be more intentional about how I was sharing information. The Seek-Sense-Share framework really helped me. When I discovered content curation, I realized that I was doing it, but from reading Robin Good's work - I wasn't doing well. I connected Harold's framework to content curation -- http://www.bethkanter.org/content-curation-101/ because like everything else I learn, I am turning around and using it in training - so I thought it was perfect. Harold has updated his model and fine-tuned it for content curation. Robin Good found it put into context - and related to the need for some sort of human intervention - to pick, select, and contextualize content - not just aggregate. I always appreciate Robin's great reminders about the need to be "brains on" when comes to curation. Curation is not clicking, not cut and paste, not mindless sharing. You have to be disicplined about being intentional - and focus. Delete the scoop?
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The social and mobile web landscape has provided the means for everyone to become a publisher. Social networks have allowed us to not only create content but re Via Khaled El Ahmad 
Hooriya Hussain's curator insight,
April 16, 5:23 AM
Good Content finds it roots in Persistance & Determination. Delete the scoop?
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"Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away." Via Robin Good, Howard Rheingold
Beth Kanter's insight:
Nonprofits use monitoring tools as part of their "listening Strategy" and they also come in handy for the "discovery" part of the content curation process. Many nonprofits tend to be using Google Alerts because it is free. After seeing Google Reader Walk the plank (http://www.bethkanter.org/rip-google-reader/), even though it is still a rumor that Google Alerts will also be killed off, I did not want to get caught in it. I switched over to Mention because it is free, easy to use, and great for nonprofits. Here's a discussion I started on my FB Brand page where other alternatives were also mentioned in the thread. However, I like the discipline and rigor of this analysis. 
Cendrine Marrouat - www.cendrinemarrouat.com's comment,
April 20, 10:01 PM
Mention is free, as long as you are fine with "only" 500 mentions per month.
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Beth Kanter's insight:
For our session on Nonprofits and Content Curation, Will Coley did a series of video interviews and we will incorporate into our session. Delete the scoop?
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Via Robin Good
Beth Kanter's insight:
This type of curation is very important to my work and grateful for Robin for surfacing this. However, I tend to do both news/current as well as create archives. 
Robin Good's comment,
April 8, 5:40 PM
Excellent feedback and comments Karen and Beth. Thanks to both of you for sharing your preferences.
Ken Morrison's comment,
April 14, 6:27 PM
HI Robin, Just a quick note to say thanks for another year of your great curation. I see your posts often, but today is the first time I noticed the 'extra touch' of your customized background with your photo and name. Smart use of the customized background.
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Beth Kanter's insight:
Similar to Rebelmouse? 
Alexander Abramov's comment,
March 27, 1:17 AM
Forgot?Want to try Swayy out without having to wait? Go to this secret URL and enter the promotion code thenextweb . The first 300 people to use the code will get access.
Drew Carter's comment,
April 4, 7:51 PM
Coming soon to a link near you. I see Swayy as a tool that will help guide me in how to deliver content. I need all the tools I can get to help me navigate and select the things most relevant to my professional needs.
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View this infographic for a look at what content curation is – content curation basics, then content curation best practice (with a free download with top tools and resources for content curation)... Via Lauren Moss
Beth Kanter's insight:
Fun infographic that summarizes content curation practices. "Don't just add to the noise. Protect your market from the information tidal wave by becoming a content curator super hero. 
R.G. Riles's curator insight,
March 23, 1:31 PM
Until our blog is ready to roll, we're Curators... have a look at this Infographic and tell us how we're doing! Delete the scoop?
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SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and
Beth Kanter's insight:
For nonprofits, it is a matter of balancing capacity with quality content with audience and goals Delete the scoop?
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Beth Kanter's insight:
List of nonprofit folks using scoop.it to curate content, Mostly individuals but a few organizations. Delete the scoop?
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