Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!
You’ve got mad skills as a writer, and can dish out blog posts like nobody’s business. Unfortunately, you keep realizing how badly your titles suck. What can you do to make your titles as good as the golden content you are generating? Writing a catchy title is all about grabbing your reader’s attention, and it’s [...]
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Should I use a question mark?
Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem. I like the good practical tips for creating more "emotionally charged" content. The other main points:
Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.
Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
This tool measures the emotional value of your headlines in three areas:
Intellectual – Words which are especially effective when offering products and services that require reasoning or careful evaluation.
Empathetic – Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
Spiritual – Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.
To start using the Headline Analyzer, visit http://www.aminstitute.com/headline, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.
Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging.