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Excellent Example of Lean Content Strategy from a Nonprofit

Excellent Example of Lean Content Strategy from a Nonprofit | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

Edutopia post this image on its FacePage

https://www.facebook.com/photo.php?fbid=10152105193379917&set=a.108957049916.91597.82295304916&type=1&theater


The image had this annotation.

Encourage everyone you teach to be a genius by implementing "Genius Hour." Learn how to do it:http://bit.ly/1gISgwv.

Thanks for the image Science Is Awesome. Comic by Grant Snider for Red Lemon Club.


Two things to note.  The article on Edutopia site was written back in June, 2013.   The image came from another source but was on a related topic.   So they stitched together two quality pieces of content - one visual and a link on their FB page.   This is lean content curation.  Click through and note all the shares.




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Beth Kanter's curator insight, December 19, 2013 3:32 PM

https://www.facebook.com/photo.php?fbid=10152105193379917&set=a.108957049916.91597.82295304916&type=1&theater




What 20% time allows students to do is pick their own project and learning outcomes, while still hitting all the standards and skills for their grade level. In fact, these students often go "above and beyond" their standards by reaching for a greater depth of knowledge than most curriculum tends to allow. The idea for 20% time in schools comes from Google's own 20% policy, where employees are given twenty percent of their time to work and innovate on something else besides their current project. It's been very successful in business practice, and now we can say that it has been wildly successful in education practice.

Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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9 Tools for Creating Shareable Visual Quotes

9 Tools for Creating Shareable Visual Quotes | Content and Curation for Nonprofits | Scoop.it
If you're on social media for any length of time, you'l…
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Four Ways Content Marketing Builds on Thought Leadership

Four Ways Content Marketing Builds on Thought Leadership | Content and Curation for Nonprofits | Scoop.it
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways:
Beth Kanter's insight:

Good summary of why content marketing - which includes content curation is valuable to enterprise and some good thoughts on the value of having employees do it - not just the marketing folks.


From a pure practicality perspective, whilst thought leadership can be applied in a limited but still quite effective manner when adopting this antediluvian approach, it is simply not viable to apply it to content marketing:


• A primary reason for this is that content curation is more than just retweeting or otherwise sharing. There needs to be a qualitative value-add from the organisation to some degree some of the time (actually a lot of the time, but I’m taking the low [expectation] road here)


Involving employees in content creation educates employees on their industry which, one would think, helps them contextualise their work efforts and give them information to get better at their job, increasing productivity


• Employee involvement increases commitment to their organisation – likely to increase productivity – and helps them become a stronger organisational advocate


• Utilising normal (non-marketing Martians?) minimises the need to hire additional marketing employees and can optimise financial investment into the program – increasing productivity.


The most interesting and challenging aspect of this dimension, however, relates back to who are those doing the curating and how is this contextalised within an organisation’s branding?


• What are they commenting on?

• What is the nature of their value add?

• Is there a comms or marketing employee facilitating all this curation, or is it the relevant individual doing it solo after, perhaps, some initial briefing and some guidelines have been set? This relates to the third point I flagged above.


Fourthly, and this is perhaps the most fundamental aspect, the rationales driving the strategy will determine all of those issues noted above.


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Content Curation as a Problem-Solving, Re-Assembling and Stewardship Process

Content Curation as a Problem-Solving, Re-Assembling and Stewardship Process | Content and Curation for Nonprofits | Scoop.it

Via Robin Good
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Terry Elliott's curator insight, August 16, 7:23 AM

The image above amounts to a template for curating a digital space:

Find something timeless to curate.Fit it into a pattern that makes sense.Find a larger context for why this matters.Share widely.

I think this fits into Harold Jarche’s simpler seek-sense-share framework.

Why does this matter?  If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems?  I am using the curation tool Scoop.it to do curation with my freshman comp students.  They use Scoop.it as their introductory platform  for beginning to acquire the skills  Tufte enumerates above that are part of the academic and business spaces they will eventually live in.  I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces.  Wish me luck.

Interesting links from article and from comments:

http://curation.wikispaces.com/General+References“Digital Media and Learner Identity: The New Curatorship”: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137004864http://www.lkl.ac.uk/people/potterhttp://digitalcurationandlearning.wordpress.com/http://digitalcurationandlearning.wordpress.com/2014/02/01/curatorship-is-a-new-literacy-practice/http://luke-callahan.com/students-must-curate-create-a-portfolio/
Terry Elliott's curator insight, August 16, 7:26 AM

The image above amounts to a template for curating a digital space:

 

1. Find something timeless to curate.

2. Fit it into a pattern that makes sense.

3. Find a larger context for why this matters.

4. Share widely.

 

I think this fits into Harold Jarche’s simpler seek-sense-share framework.

 

Why does this matter?  If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems?  I am using the curation tool Scoop.it to do curation with my freshman comp students.  They use Scoop.it as their introductory platform  for beginning to acquire the skills  Tufte enumerates above that are part of the academic and business spaces they will eventually live in.  I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces.  Wish me luck.

Interesting links from article and from comments:

http://curation.wikispaces.com/General+References“Digital Media and Learner Identity: The New Curatorship”: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137004864http://www.lkl.ac.uk/people/potterhttp://digitalcurationandlearning.wordpress.com/http://digitalcurationandlearning.wordpress.com/2014/02/01/curatorship-is-a-new-literacy-practice/http://luke-callahan.com/students-must-curate-create-a-portfolio/

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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content and Curation for Nonprofits | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com
Beth Kanter's insight:

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



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Jakarta Web Developer's curator insight, July 7, 11:07 AM

add your insight...

Peg Corwin's curator insight, July 20, 10:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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Content Marketing Traits That are Crucial to Success [Infographic] | Content Marketing Forum

Content Marketing Traits That are Crucial to Success [Infographic] | Content Marketing Forum | Content and Curation for Nonprofits | Scoop.it
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How Content Curation and Tools Can Fit In Your Digital Marketing MIx

How Content Curation and Tools Can Fit In Your Digital Marketing MIx | Content and Curation for Nonprofits | Scoop.it
There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and Co-Created. Of those
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In-Depth Guide to Content Curation

In-Depth Guide to Content Curation | Content and Curation for Nonprofits | Scoop.it
Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.

Via Ally Greer
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Ally Greer's curator insight, May 30, 8:31 PM

Great, informative post by Navneet Kaushal on the do's and don'ts of content curation & some of the best tools out there to curate content to your website and social networks.

NOTRE DAME SCHOOL's curator insight, May 31, 9:06 AM

Be brave and do it yourself!

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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | Content and Curation for Nonprofits | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
Beth Kanter's insight:

via  Cendrine Marrouat


This tool measures the emotional value of your headlines in three areas:



  • Intellectual – Words which are especially effective when offering products and services that require reasoning or careful evaluation.
  • Empathetic – Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
  • Spiritual – Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.

To start using the Headline Analyzer, visit http://www.aminstitute.com/headline, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.

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Heather Card's curator insight, May 7, 8:26 AM

Another great tool from Beth Kanter. If you're not following her, it's time to start!

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How to Master the Art of Exceptional Blog Titles

How to Master the Art of Exceptional Blog Titles | Content and Curation for Nonprofits | Scoop.it
Writing exceptional blog titles is nothing short of an art. Here's how to master the art writing awesome blog titles.
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Blogging

Blogging | Content and Curation for Nonprofits | Scoop.it
10 Blog Titles that drive MASSIVE TRAFFIC
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Lee Wise's curator insight, April 27, 8:47 AM

Thoughtful.  Short.  Enjoy! 

Emerson Povey's curator insight, June 6, 9:31 AM

Get past the awful font on the infographic and our distrust of buzzfeed-esqe titles - some of these can improve readership of what we're already writing.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Content and Curation for Nonprofits | Scoop.it
Want to know how your content and social profiles stack up? These tools can help.
Beth Kanter's insight:

How to measure your content strategy

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…
Beth Kanter's insight:

Good example of the work flow

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socialcompany's curator insight, August 6, 6:45 AM

convincing slides to explain how scoop.it works

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5 Ways To Prove To Your Boss You Need Content Curation

5 Ways To Prove To Your Boss You Need Content Curation | Content and Curation for Nonprofits | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.

Via Guillaume Decugis
Beth Kanter's insight:

Good points to make the value proposition, works for nonprofits too.  Does not tackle the professional development angle.

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Emmanuel 'Manny' Gigante's curator insight, July 31, 10:25 PM

NUFF SAID!

J-Philippe Déranlot's curator insight, August 1, 4:36 AM

Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)

Barbara Alevras, PMP's curator insight, August 1, 9:43 AM

Some great tips to help you promote the benefits of content curation as a key marketing activity.  Would any of these resonate with your boss?

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6 Ways to Filter the Internet and find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!


Via Ally Greer
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Ally Greer's curator insight, July 22, 6:34 PM

Great tips & tools from Scoopiteer @Brian Fanzo!

Julia Echeverría's curator insight, July 31, 6:54 AM

Este artículo es realmente interesante, qué sería de nosotros sin la curación de contenidos?, si es lo que realmente importa en la red.

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8 Tips for Crafting Brilliant Blog Post Titles That Get Clicks | Earnworthy

8 Tips for Crafting Brilliant Blog Post Titles That Get Clicks | Earnworthy | Content and Curation for Nonprofits | Scoop.it
You’ve got mad skills as a writer, and can dish out blog posts like nobody’s business. Unfortunately, you keep realizing how badly your titles suck. What can you do to make your titles as good as the golden content you are generating? Writing a catchy title is all about grabbing your reader’s attention, and it’s [...]
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Content is king: easy & simple ways to curate relevant content

Content is king: easy & simple ways to curate relevant content | Content and Curation for Nonprofits | Scoop.it
Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…
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Norman Reiss's curator insight, June 27, 9:29 AM

Always best to add your own spin to whatever you curate (I sometimes forget this)

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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Content and Curation for Nonprofits | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.

Via Ally Greer
Beth Kanter's insight:

Love the advice about personas

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Enrique Robles's curator insight, June 10, 12:16 PM

very like

Emmanuel 'Manny' Gigante's curator insight, June 11, 1:22 PM

YOUR #roadmap  thanks @Scoop.it

Dr. Pamela Rutledge's curator insight, June 11, 3:26 PM

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.  

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The Millions : Read Me! Please!: Book Titles Rewritten to Get More Clicks

The Millions : Read Me! Please!: Book Titles Rewritten to Get More Clicks | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:
Very funny. famous books and novels written as upworthy like headlines
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Write Great Headlines Fast By Asking 3 Questions

Write Great Headlines Fast By Asking 3 Questions | Content and Curation for Nonprofits | Scoop.it
Want to know the secret way to write great headlines fast? It's as easy as asking yourself three questions.
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The Most Popular Words in the Most Viral Headlines

The Most Popular Words in the Most Viral Headlines | Content and Curation for Nonprofits | Scoop.it
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
Beth Kanter's insight:

After looking at the initial data, Ripenn found seven key commonalities. I’ve reworded them here into some helpful headline tips:

  1. Make the most of current events: Tie your headline to news and newsmakers
  2. Break some “rules” of headline writing, like length
  3. Seek to pique the reader’s curiosity
  4. Never underestimate the emotional factor of a headline
  5. Call the reader to action with direct action words
  6. Make bold claims
  7. Sound like a human, not a robot
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13 Awesome Headlines for Business Blogging Success

13 Awesome Headlines for Business Blogging Success | Content and Curation for Nonprofits | Scoop.it
Blog content gets shared across all types of social channels. For a blog post the headline is the call-to-action. The headline determines how your co
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Blogging

Blogging | Content and Curation for Nonprofits | Scoop.it
Clever Blog Post Title Templates That Work
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