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We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.
Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem. I like the good practical tips for creating more "emotionally charged" content. The other main points:
add your insight...
There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and Co-Created. Of those
Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.
Great, informative post by Navneet Kaushal on the do's and don'ts of content curation & some of the best tools out there to curate content to your website and social networks.
Thanks for the article, Ally! Lots of people curate and don't understand how to make the most of it, and other's aren't aware of the true value of curation.
Be brave and do it yourself!
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
via Cendrine Marrouat
This tool measures the emotional value of your headlines in three areas:
To start using the Headline Analyzer, visit http://www.aminstitute.com/headline, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.
Another great tool from Beth Kanter. If you're not following her, it's time to start!
Writing exceptional blog titles is nothing short of an art. Here's how to master the art writing awesome blog titles.
10 Blog Titles that drive MASSIVE TRAFFIC
Thoughtful. Short. Enjoy!
Get past the awful font on the infographic and our distrust of buzzfeed-esqe titles - some of these can improve readership of what we're already writing.
Stop writing boring headlines and make them pop with these proven techniques.
Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging.
What does it take to write great headlines for your blog, Twitter, Facebook and more? We've dug into the science behind writing great headlines with today's
Sharing other people’s content adds value to your network and reinforces your expertise. Three steps to effective content curation.
practical advice on how to organize your sources
You’ve got mad skills as a writer, and can dish out blog posts like nobody’s business. Unfortunately, you keep realizing how badly your titles suck. What can you do to make your titles as good as the golden content you are generating? Writing a catchy title is all about grabbing your reader’s attention, and it’s [...]
Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…
Always best to add your own spin to whatever you curate (I sometimes forget this)
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.
Love the advice about personas
YOUR #roadmap thanks @Scoop.it
We advocate persona-fication--persona development--to better identify and understand your audience. Here's a great article on content strategy that speaks to the value of personas. Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.
There is no doubt that bias will influence persona development. But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too. Too often the lack of articulation increases the bias, not decreases it. Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias. Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light. It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,. When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.
Personas don't always work. Nothing is foolproof. The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky. There are other skills required besides persona development. Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.
Want to know the secret way to write great headlines fast? It's as easy as asking yourself three questions.
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
After looking at the initial data, Ripenn found seven key commonalities. I’ve reworded them here into some helpful headline tips:
Blog content gets shared across all types of social channels. For a blog post the headline is the call-to-action. The headline determines how your co
Clever Blog Post Title Templates That Work
There are two things you bloggers should know: One, great bloggers write great headlines, and two, great headlines often follow sets of | WHSR
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Should I use a question mark?
A bit cynical but true
If you found the post useful, take a minute to share it with your friends! You’ve heard enough about writing headlines already. You’ve probably read that listing a number of reasons, se...
Great Tips on how to make your headline do its job - grab readers by the throat (lol) and promote social shares.
Tips to quickly and easily share content with your social networks, right when you find it.
Essentially, you want to be able to answer yes to both of these two questions: