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Always appreciate Robin Good's reviews of new tools because they include a summary of what the tool does or doesn't do - with an expert lens, examples, and a curated set of review links.
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School librarians can use curation as a tool to position themselves as information and communication authorities and information professionals.
"Curation is not just about academic research. It's not just for librarians. Curation is an information life skill. It is also a buzz topic for the marketing and business worlds.
Curation skills allow learners to create personal learning environments (PLEs) for organizing content to meet both their academic and personal information needs, gathering tools for productivity and creativity, sharing their knowledge with others, and creating portfolios of their own work. PLEs are essential tools for networked learners."
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.
This is a great article and reminder that curation is
Not just copying, but adding value for the reader before sharing. That's the challenge.
Robin - Thanks for another great article & analysis!
Content marketing as part of your social media strategy is key to securing long term and loyal customers.
Scoop.it Top 10 Content Conversion StudyWhat content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS? For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas. Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:http://sco.lt/7HnqjZ Curation Revolutionhttp://sco.lt/8CZurZ Design Revolution http://sco.lt/7PxYjx Startups Revolutionhttp://sco.lt/8cl8Yz Ecommerce Revolution
http://sco.lt/8xqxAP Contests & Games Revolutionhttp://sco.lt/6KdbNJ Social Media Marketing Revolution
http://sco.lt/7tUwSn Marketing Revolution Stay tuned for more.
Free Social Media Strategy Course Part 3: Social Media Editorial Calendar In part 3 of our free Social Media Strategy Course I will show you how to set up and use one of the most useful Social Media tools for Marketers that will help you stay on...
Excellent curated collection of editorial calendar templates and articles
Plan your content updates!
co creating, such a nice way to work together
Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
Full original article:
This is an excellent curated list of tips and techniques and pointers to other curators.
Some will enjoy this resource!
I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.
A good introductory primer to content curation as part of your content strategy.
Want to understand what Content Curation means? THis is an easy-to-digest guide. I'd put it in my "must read" pile.
Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.
What are the main goals for your content marketing? Reach, engage and convert new customers or stop calling what you're doing content marketing!
Download graphic here: http://www.slideshare.net/michaelbrenner/content-marketing-goals-and-metric-infographic?ref=http://www.b2bmarketinginsider.com/content-marketing/the-3-goals-for-your-content-marketing?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+B2BMarketingInsider+%28B2B+Marketing+Insider%29
This article is from my colleague, Marshall Kirkpatrick, who used to write for Read/Write Web for many years and started a company called Little Bird that helps you track influencers.
He was on a video podcast hosted by Michael Krigsman for a roundtable on Influence with CEOs from Kred and Onalytica. Marshall points out in his post a question, "How do I create Influence online?' at about minute 21 mark.
In a great example of following your own advice, he write up a blog post with the answer to the question, providing value for the audience, saving them time, lifting up something important. And, it wasn't a sales pitch he was lifting up, just his stellar advice for how to become influential.
1. Be first place people learn about something important
2. Explain something really well
3. Bring together multilple perspectives
4. Offier unique insight
5. Be funny
These are ways that curators gain influence too.
Great ideas on how to mix others' content with your insight
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple
You really need to know them!
Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.
Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!
Many nonprofits never take this useful step of thinking about personas
Good solid list of content curation resources and articles for nonprofits and educators
Some terrific tips and techniques for coming up with ideas for your content strategy.
Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.
Robin Good gives us an insight analysis of the features and challenges related to the field of content curation tools.
Robin, who invented content curation, has been tracking and evaluating the tools of the trade for almost ten years. He has tested over 400 tools and orgnaized them into different maps and curated collections.
The article is an overview of tool features. I hope content curation tool creators pay attention to his suggestions.
The areas he points to:
1) Display of curated content collections
2) Slicing and Dicing
5) News discovery
7) Credit and Attribution
The area of news discovery is most interesting to me . Robins says
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.
On this front news curation platform and services are sitting on a treasure trove of great content being curated by their users. The challenge for them will be how to find, surface and expose the most valuable parts of it.
What he is a news organization -- that you have the editor/writer and a search algorithm to discover content. It also speaks to the opportunity for collective, human sense-making of the bits.
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.
This article is by Feldman Creative on a topic that is near and dear to my heart - the headline.
As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.
There are great tips in here
Here are a few that caught my attention:
E is for empathy.
Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.
"You’re Going to Love These Free Analytics Apps"
S is for success
The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.
"Nine Headline Tricks Sure to Boost Your Leads"
A is for ask
The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.
"How Do You Write More Magnetic Headlines?"
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/Jc464j]
Useful list, good reminders. And there are headline evaluators out there using the emotion principle. Here's one:
This is definately something that anyone in the coming new century needs to learn how to do effectively. Do we want regurgitation or depth of learning from knowledge gained? I value, for example, how Scoop.it allows for the 'web interface' to be looked after, by them ,and the curation and learning happens with us!
Thanks for sharing this Robin Good!
Robin's insights always bring content to the next level!
Robin, another Home Run analysis!
Traduco liberamente la recensione di Robin Good dall'inglese.
Spiegare cosa sia la content curation - cura dei contenuti a qualcuno che non lo sa non è semplice dato che vi sono molte definizioni, articoli, concezioni e interpretazioni che la riguardano.
Per offire un aiuto a chi avesse necessità di spiegare la content curation sono qui presentati 5 gruppi di risorse:
1) Content Curation - Definizioni
raccolta delle migliori definizioni di content curation
2) Content Curation -video
30 brevi clips video che introducono alla content curation
3) Content Curation - infografiche
oltre 110 infografiche che spiegano cosa sia la content curation
4) Content Curation - strumenti
oltre 100 tra i migliori strumenti per la content curation
5) Mappa sugli strumenti per la content Curation - collezione di strumenti
più di 600 strumenti per la content curation (organizzazione pubblicazione, categorizzazione, scoperta, ecc)
Never heard of it - must be worth sharing :)
This mind map highlights 47 ways in which you can adapt or "repurpose" the content you create into different media and for different social media channels.
A content strategy is more efficient is you use the approach of repurposing your content. Rather than an editorial calendar, another way to go is to create a large content asset and then think through how to chunk and repurpose. You'll have enough content for a whole month!
And, if you think of your content curation of building up to a large piece -- you can then break it up again by sharing the links in different ways.
Useful visual from the mindmapping site.
Great way of visualising methods of repurposing content.
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.
The rule impacts my work in other, big, ways. For example, if I did not have time to write something incredible of value, I've not written anything. The deadline comes and goes, if I have nothing, you get nothing. It is also the reason my posting schedule over the last five years has gone from twice a week to once a week to once every two weeks to once every three weeks. (Amazingly, the blog traffic has gone from 2k a month to 150k a month!)
Create more high-quality content with less time and effort. Seriously.
Definition: “A content pillar is a substantive and informative work on a specific topic or theme that can be broken into many derivative pieces of content to cover multiple channels. A content pillar can be an eBook, report, guide, long video, or any significant (meaning large and thorough) content asset.”
Take a larger piece of content and chop it. More in the e-book here: http://kapost.com/landing/blueprint-of-a-modern-marketing-campaign
GrantSpace, a service of the Foundation Center, offers information and resources that are specifically designed to meet the needs of grantseekers.
Excellent video with founder of Scoop.It talking about content curation
Do you have trouble creating rich, valuable blog content? Here are 13 places to seek blog content ideas to avoid running on empty when you create content.
This article talks about the problem that all content creators have -- running out of ideas for what to write about it. This article includes some excellent tips for how to avoid that pitfall. But what resonated is that content curation can also help you find new ideas for new content -- but it can be a double edge sword if you're not truly doing content curation. If you are not tuning your sources - and discovering new ones, you'll fall into the echo chamber rut.
Are you constantly retuning your discovery process for new sources? What's your radar look like?
It’s human, it’s simple, it’s visual and it’s curated.When it comes to social marketing, organizations are more focused on curated content rather
Gartner analyst making predictions that the four top digital marketing investments are:
- Commerce experience- Social marketing- Content creation and management- Mobile marketingCurated content is in such demand because it is the “grist for the social marketing mill.”Also a reminder that curation is not aggregation, but providing insight.
Hat Tip to: http://www.contentcurationmarketing.com/gartner-content-curation-trumps-big-data/
Lists are the heart and soul of content and content curation. This tool allows you aggregate your lists on a topic on a page, although as Robin points out it lacks the feature of adding a one-sentence annotation. I might just try an experiment with this as part of an upcomig workshop resource page.
One thing that often concerns me as my main work is as a trainer - and do a lot of it, is what happens when these platforms don't succeed and you loose your work?
Zeef è una applicazione web che genera categorie e sarebbe piaciuta molto ad Aristotele e a Kant.
Il suo utilizzo è semplicissimo, basta indicare il nome della nostra collezione di Link, dedicata a uno specifico tema, e quindi procedere a creare, all'interno di quel tema e argomento delle categorie, che sono rese graficamente come blocchi di liste di indirizzi. Aggiungere ai blocchi nuovi indirizzi è altrettanto semplice, basta copiare e incollare l'URL del sito o della risorsa che ci interessa.
I blocchi possono essere collocati nell'ordine che preferiamo semplicemente trascinandoli con il mouse nella posizione che più ci piace ed è sempre possibile aggiungere nuovi blocchi.
Le liste di Link possono essere condivise e incorporate in altri siti. L'utilizo di questo servizio web è gratuito previa registrazione.
Si tratta di unos trumento utilissimo per organizzare i propri indirizzi in relazione a un tema/argomento specifico in modo da disporre di un archivio specifico, disponibile online, cui poter sempre fare riferimento.
Le applicazioni didattiche sono numerose:
1. creare archivi ordinati di risorse web su arogmenti disciplinari o transdisciplinari
2. far realizzare tali archivi dagli studenti in modo da abituarli alla ricerca delle fonti sul web
3. realizzare raccolte di risorse per l'apprendimento di una disciplina o di argomenti di una disciplina da utilizzare in ambito blended learning o flipped learning
4. Si possono creare raccolte, stile top ten, di risorse rilevanti su un dato argomento per arricchire il processo di insegnamento/apprendimento
ESEMPIO: la pagina Zeef realizzata da Robin Good relativamente alle risorse per la content curation https://contentcuration.zeef.com/robin.good
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
Colleague Jonathon Colman has worked as a content strategist and on SEO in both nonprofit and for-profit sectors. This post he pulls together great resources to go deeper in formulating a content strategy - including experts, books, and good posts.
essai de scoop
Honestly, I can't remember if I share this or not... but I think not! Either way, some will enjoy!