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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content and Curation for Nonprofits | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com
Beth Kanter's insight:

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



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Jakarta Web Developer's curator insight, July 7, 2014 11:07 AM

add your insight...

Peg Corwin's curator insight, July 20, 2014 10:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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Practical Ways to Add Value to Curated Content Collections or Streams

Practical Ways to Add Value to Curated Content Collections or Streams | Content and Curation for Nonprofits | Scoop.it
Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share oth…
Beth Kanter's insight:

This highly useful post outlines several ways to curate different types of content and add your own commentary to it to add value. 


1.  Curated social media updates

2.  Curated newsletters

3.  Personal messages

4.  Curated blog posts


h/t Mari Smith


Gets to the nitty gritty of practice.

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The importance of discovery and organization in the curation process

The importance of discovery and organization in the curation process | Content and Curation for Nonprofits | Scoop.it



Beth Kanter's insight:

Dennis O'Connor - a fellow curator here on Scoop.it gives a reminder about the importance of having multiple sources for content discovery - and being organized.   One of the features I like best about Scoop.It is that you can tag your articles.  Makes it easy to go back and find stuff later.   


Here's what Ally Greer highlighted in her scoop.


Develop multiple sources for your topics
It's important to carefully think through the keywords that you set for your topic so that Scoop.it can crawl the web and provide you with interesting and relevant content and inspiration. In addition to taking full advantage of this, Dennis also uses other tools like Twitter, StumbleUpon, and Prismatic to find content to share on Scoop.it. Once he finds the content he wants to share with his audience, he uses Scoop.it as his social media hub to add value to that content and share it everywhere.


Tag your posts
Dennis takes a lot of time to tag each of his posts. This allows him, he explained, to assemble publications based upon his tagged topics. When he's using his information on Scoop.it for his E-learning classes, it's easy for him to filter his Scoop.it pages based upon different subjects and easily compile a list of posts and articles on appropriate topics to provide to his students. Something interesting that Dennis does with his tagged articles is to pull them by subject and create "special editions" of his topics on his blog for special classes and events that he is teaching.

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Rhys Williams's curator insight, March 9, 12:05 PM

This picture here gave me some insight onto what was going on within the article.

Brad Upton's curator insight, March 9, 12:10 PM

I liked this article because it deals digital information fluency.

Marianne Hart's curator insight, April 12, 9:00 PM

Good graphic for Ss research too!

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How to Quickly Share Other People’s Content With Your Social Networks

How to Quickly Share Other People’s Content With Your Social Networks | Content and Curation for Nonprofits | Scoop.it
Tips to quickly and easily share content with your social networks, right when you find it.
Beth Kanter's insight:

Essentially, you want to be able to answer yes to both of these two questions:

  1. Will my network find this interesting, valuable, relevant and/or entertaining?
  2. Will this link reinforce my business’s expertise in one of our core topic areas?
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Content Curation 101 [infographic]

Content Curation 101 [infographic] | Content and Curation for Nonprofits | Scoop.it

View this infographic for a look at what content curation is – content curation basics, then content curation best practice (with a free download with top tools and resources for content curation)...


Via Lauren Moss
Beth Kanter's insight:

Fun infographic that summarizes content curation practices.  "Don't just add to the noise.  Protect your market from the information tidal wave by becoming a content curator super hero. 

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vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
R.G. Riles's curator insight, March 23, 2013 1:31 PM

Until our blog is ready to roll, we're Curators... have a look at this Infographic and tell us how we're doing!