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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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Honest, Caring Curation Is As Important as Creation

Honest, Caring Curation Is As Important as Creation | Content and Curation for Nonprofits | Scoop.it

Note from Beth:

This article was curated by Robin Good who used to point out the difference between sharing and curation - and how curation is actually closer to content curation.   Jan Gordon also highlighted the post with a call to action to content curations.     When two important curators here on Scoop.It call an article about our practice to our attention, we should read it, and consider how to apply the ideas to our practice.

Beth Kanter

http://www.bethkanter.org




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Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.


Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.


...


Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.


Others assume the role of tastemaker, selectively making the decisions themselves.


Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.

How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?


...

Thoughtful, honest, and caring curation isn’t entirely different than creation.


After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."


What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.


Insightful. 8/10


http://chrisdeline.com/curation


(Image credit: Shutterstock)



Via Robin Good
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Sinan Zirić's curator insight, January 19, 2013 11:50 AM

This is an excellent Curation review.

Scooped by Beth Kanter
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Are you guilty of drive-by content curation?

Are you guilty of drive-by content curation? | Content and Curation for Nonprofits | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


Content curation is not just simply slap dash sharing.   There are the nuances of techniques - the shifting, shorting, filtering, summarizing. What what if anything is it aligned with?  


Is it helping you create a presentation for a work/professional goal?

Is it helping generate content as part of your content strategy?

Is it helping you build your professional expertise or network?


Content curation - and content creation need to be aligned with a strategic purpose.



"Have you been smart about reuse and leverage of marketing assets including content? Not a series of one off creations in response to an opportunity that stray off in entirely new directions from the core brand storyline." 


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