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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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Rescooped by Beth Kanter from Curation, Social Business and Beyond
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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | Content and Curation for Nonprofits | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

Via janlgordon
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Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


Rescooped by Beth Kanter from Just Story It Biz Storytelling
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The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Content and Curation for Nonprofits | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait

Via Karen Dietz
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Karen Dietz's curator insight, December 14, 2012 5:46 PM

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, December 15, 2012 1:52 PM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
Rescooped by Beth Kanter from Content Curation World
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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Content and Curation for Nonprofits | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


Via janlgordon, Robin Good
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Rescooped by Beth Kanter from Personal Branding Using Scoopit
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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Content and Curation for Nonprofits | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ  Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution


http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution


http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.


Via Martin (Marty) Smith
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Rescooped by Beth Kanter from Curation, Social Business and Beyond
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Content Curation: Why Detecting Emerging Patterns Is Crucial?

Content Curation: Why Detecting Emerging Patterns Is Crucial? | Content and Curation for Nonprofits | Scoop.it

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.

 

He lists the top reasons why content curators need to pay attention to them.

 

We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.

 

This is what caught my attention:

 

** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 

 

Those who are able to discern patterns and report on them in a timely manner will

 

***Link together pieces of the information puzzle so that others may see what had previously been missed

 

***Provide insights on the significance of events

 

***Demonstrate how those events evolve

 

***The emergence of patterns is a sign that something is happening

 

***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd

 

Romain's own takeaway is that Patterns should be the starting point for Curation.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/sjRyc2]


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