Drive brand awareness and leads with content marketing.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
Are you sure you want to delete this scoop?
Got this from Jan Gordon. I like the visual showing goals. Good to use when doing a workshop with beginners to help them think through content curation - to what end?
This great piece was written by Joe Pulizzi, founder of Content Marketing Institute
There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them.
"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."
Curation is more than a tactic, it is coming to forefront because
**people are overwhelmed with too much information.
If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors, but that's only my opinion.
Here are a few things that caught my attention:
Y0ur 2012 Checklist -
He says, yes, you can and should use content curation techniques, but this should be secondary.
I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.
"Focus on the true pain points of your customers and start planning content series around answering those pain points".
**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.
"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".
I believe content creators will want to seek out good content curators to curate their work. I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........
I think both are necessary in different proportions for different types of businesses.
What do you think?
Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/w104L6]
Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:
Curation — the act of human editors adding their work to the machines that gather, organize and filter content.
“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.
“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.
Robin Good selected this post, well worth reading the post and Howard's book as well.
Robin Good: Participatory culture writer and book author Henry Jenkins interviews cyberculture pioneer Howard Rheingold (Net Smart, 2012) by asking him to explain some of the concepts that have helped him become a paladin of the and "new literacies" so essential for survival in the always-on information-world we live in today.
This is part three of a long and in-depth interview (Part 2, Part 1) covering key concepts and ideas as the value of "community" and "networks", the architecture of participation, affinity working spaces, and curation.Here is a short excerpt of Howard response to a question about curation and its value as both a “fundamental building block” of networked communities and as an important form of participation:
Howard Rheingold: "...at the fundamental level, curation depends on individuals making mindful and informed decisions in a publicly detectable way.
Certainly just clicking on a link, “liking” or “plussing” an item online, adding a tag to a photograph is a lightweight element that can be aggregated in valuable ways (ask Facebook).
But the kind of curation that is already mining the mountains of Internet ore for useful and trustworthy nuggets of knowledge, and the kind that will come in the future, has a strong literacy element.
Curators don’t just add good-looking resources to lists, or add their vote through a link or like, they summarize and contextualize in their own words, explicitly explain why the resource is worthy of attention, choose relevant excerpts, tag thoughtfully, group resources and clearly describe the grouping criteria."
In other words, "curators" are the ones creating the metadata needed to empower our emerging collective intelligence.
Curation Is The Social Choice About What Is Worth Paying Attention To.
Good stuff. In-depth. Insightful. 8/10
Full interview: http://henryjenkins.org/2012/08/how-did-howard-rheingold-get-so-net-smart-an-interview-part-three.html
This piece was written by Heba Hosny, a guest blogger for Lauralee Walker
This article is full of wonderful tips for taking your curation to the next level and embellish your original content.
"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."
There are many things that caught my attention, here are just a few gems:
Curated Content Can Inspire Topics For Created Content
If you don't master this one, all the other tips won't make any sense
****Understand which topics are irresistible to your target audience
I love this one!
Here's the tip
****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.
You can build on a topic in different ways:
**Beg to differ politely
**Provide additional tips and insights
**Ask clarifying question(s)
This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.
**A perfect segue to building relationships, community, doing business and increasing knowledge.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article here: [http://bit.ly/sJs2I8]