Content and Curation for Nonprofits
19.7K views | +0 today
Follow
Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
Your new post is loading...
Your new post is loading...
Scooped by Beth Kanter
Scoop.it!

The Most Popular Words in the Most Viral Headlines

The Most Popular Words in the Most Viral Headlines | Content and Curation for Nonprofits | Scoop.it
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
Beth Kanter's insight:

After looking at the initial data, Ripenn found seven key commonalities. I’ve reworded them here into some helpful headline tips:

  1. Make the most of current events: Tie your headline to news and newsmakers
  2. Break some “rules” of headline writing, like length
  3. Seek to pique the reader’s curiosity
  4. Never underestimate the emotional factor of a headline
  5. Call the reader to action with direct action words
  6. Make bold claims
  7. Sound like a human, not a robot
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Write Headlines Like Brian Clark, Neil Patel, and Jon Morrow: 35 Headline Samples From The A-List Bloggers

Write Headlines Like Brian Clark, Neil Patel, and Jon Morrow: 35 Headline Samples From The A-List Bloggers | Content and Curation for Nonprofits | Scoop.it
There are two things you bloggers should know: One, great bloggers write great headlines, and two, great headlines often follow sets of | WHSR
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

19 Effortless Ways to Write Amazing Headlines - Venture Harbour

19 Effortless Ways to Write Amazing Headlines - Venture Harbour | Content and Curation for Nonprofits | Scoop.it
“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —
Beth Kanter's insight:

-Writing good headlines essential to success

-A/B testing

-Even on blog posts - there's  plug in for wordpress

more...
No comment yet.
Rescooped by Beth Kanter from Curation, Social Business and Beyond
Scoop.it!

Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | Content and Curation for Nonprofits | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

Via janlgordon
more...
Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


Rescooped by Beth Kanter from Content Marketing & Content Curation Tools For Brands
Scoop.it!

Five tips for writing clickbait headlines

Five tips for writing clickbait headlines | Content and Curation for Nonprofits | Scoop.it
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Should I use a question mark?

Via Therese Torris
more...
Therese Torris's curator insight, March 1, 2013 7:52 PM

A  bit cynical but true

Rescooped by Beth Kanter from ProfessionalDevelopment PerfectionnementProfessionnel
Scoop.it!

9 tips for writing magnetic headlines right away

9 tips for writing magnetic headlines right away | Content and Curation for Nonprofits | Scoop.it

Stop writing boring headlines and make them pop with these proven techniques.


Via Robin Illsley
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | Content and Curation for Nonprofits | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
Beth Kanter's insight:

via  Cendrine Marrouat


This tool measures the emotional value of your headlines in three areas:



  • Intellectual – Words which are especially effective when offering products and services that require reasoning or careful evaluation.
  • Empathetic – Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
  • Spiritual – Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.

To start using the Headline Analyzer, visit http://www.aminstitute.com/headline, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.

more...
Heather Card's curator insight, May 7, 2014 8:26 AM

Another great tool from Beth Kanter. If you're not following her, it's time to start!

Scooped by Beth Kanter
Scoop.it!

The 7 Worst Types of Headlines (And How to Fix Them Before Adding To Your Curated Collection)

The 7 Worst Types of Headlines (And How to Fix Them Before Adding To Your Curated Collection) | Content and Curation for Nonprofits | Scoop.it
Hot headlines are crucial to your success -- don't lose out on traffic and conversions because of a poor title.
Beth Kanter's insight:

Writing good headlines is an important skill for content curators.  Many posts we discover have great content, but the headline doesn't quite capture it.   So, this is good advice on how you can revise headlines.

more...
No comment yet.
Rescooped by Beth Kanter from Digital-News on Scoop.it today
Scoop.it!

A Technical Approach to Headlines for Social Media

A Technical Approach to Headlines for Social Media | Content and Curation for Nonprofits | Scoop.it
Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Beth Kanter from Online Marketing Resources
Scoop.it!

A scientific guide to writing great headlines on Twitter, Facebook and your Blog

A scientific guide to writing great headlines on Twitter, Facebook and your Blog | Content and Curation for Nonprofits | Scoop.it

What does it take to write great headlines for your blog, Twitter, Facebook and more? We've dug into the science behind writing great headlines with today's


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Beth Kanter from Personal Branding Using Scoopit
Scoop.it!

Writing Traffic Stopping Headlines How To

Writing Traffic Stopping Headlines How To | Content and Curation for Nonprofits | Scoop.it
If you found the post useful, take a minute to share it with your friends! You’ve heard enough about writing headlines already. You’ve probably read that listing a number of reasons, se...

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 4, 2012 8:08 AM

Great Tips on how to make your headline do its job - grab readers by the throat (lol) and promote social shares.